Social Media- Beyond Fans and Followers

I think one thing that sets our agency apart from the others is that I’m a salesman first and foremost.  Because of this, my wiring is to build businesses, generate revenue and close sales.  I’m not a creative who decided to open an agency and I’m not a PR person reinventing himself in social.  I am a business builder who is looking for ways to add revenue to the bottom line and grow.   This is an important distinction because I think most business owners still think social media is important, but does not generate dollars and this just isn’t true. Every day I get up, come into the office and get to work to prove the doubters wrong and to help my clients win online.

Social media has evolved over the last few years and it’s moved away from fans and followers and more towards a holistic digital approach. This has been our take on social from day one which I think gives us a leg up and helps us get ahead.  Helping clients understand this is usually the hardest part, because some even say that they hired us because they feel competitor pressure to get in the game, but they are fully expecting that it doesn’t lead to sales.  Not only does it directly generate revenue, it also helps them convert sales in other, less tangible areas too.

When we work with clients, we look at their website, content, emails, promotions, search and social as all being part of an ecosystem.  We then develop strategies that help our clients navigate that ecosystem the right way.   Some of our greatest success stories are felt behind the scenes in sales, web traffic and email captures and often less so in fan growth or retweets.  This wider view on social is mission critical if you want to truly succeed.

When we start with clients we go deep and we reverse engineer a plan based on their main objectives.  Now they usually have many, so we have to create a balanced approach to social media.  That being said we always recommend that they get their house in order first.  Some have Google Analytics, but never check them or worse don’t even know how to.  Some capture email addresses, but don’t send out emails.  Some post on social networks, but never respond when people speak to them on those channels.   Things are just a mess.

The truth is that social media is just a new term for the internet.  Social networks are just some of the tools you use to navigate today’s web, but not the only ones.  You really need to have a wider view on social media, and somebody at the helm who can drive the ship and keep you on track.  I touched on this in a piece I wrote for Forbes a few months back and I live it every day. Managing a brand’s social media is a full time position (or multiple full time positions) and needs to be integrated into your bigger digital strategy.

As retail continues to struggle and more and more consumers turn to the web and mobile, you need to make sure your thinking and your approach are in order.   Your web traffic, fans, followers, emails, prospects and of course your customers, are all opportunities to tell your story and grow your business. Be wise, or you are planning your demise…

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First Hour: A Morning With Our Founder Adam Brown


Here is a little piece on our Founder, Adam Brown in Creator Magazine.  It highlights his routine and how he approaches each morning. Enjoy! (Credit: David Grossman)

Adam Brown is a specialist in what might be considered one of the hardest writing styles imaginable: a relatable human being on social media. As the founder of social media strategy firm SircleBrown told Creator that one of his favorite parts of his job is getting “to play entrepreneur on various projects daily.” Below, the WeWork 42nd Street member takes us through the beginning of his day, shaping his morning decisions around his company’s various needs, his personal life, and Drake.

WeWork: Are you a morning person?

Brown: I am definitely a morning person. I firmly believe that an actively engaged entrepreneur’s brain never really turns off, so when my eyes open (to quote Drake) I go zero to a 100, real quick. My wife can’t stand my morning whistling and “chipperness,” but I just cant hold back. New days bring new beginnings, and I am always ready to hustle and make great things happen. On weekdays, it is get up, get focused, and kill it; on weekends, it is time with my daughters.

WeWork: What time do you usually get up?

Brown: 5 a.m. on Mondays and then between 6 and 7 a.m. the rest of the week. I have always tried to start my workday super early, and I try to get as much done as humanly possible by 9 a.m. I like the feeling of being ahead of everyone else who are just getting started.

WeWork: What gets you up every day?

Brown: On Mondays, I use my iPhone alarm clock, although 90 percent of the time, my eyes open before it goes off. I also have two built-in alarm clocks in my apartment, named Sydney and Riley, that take care of things the rest of the week.

WeWork: Tell us about your morning routine.

Brown: Wake up, spend some quality time with my family, check online channels, shower, dress, and walk out the door.

WeWork: What do you do during your morning commute?

Brown: I used to walk to work every day when I lived about a mile from my office, which was amazing for my health and for clearing my mind. Nowadays, I either take the subway or I travel to work by Via, answering emails and reading articles to get a head start.

WeWork: What’s the first thing you do when you arrive at the office?

Brown: At 6:30 a.m. each weekday morning, a calendar alert pops up on my phone:

Monday: new product development

Tuesday: sales and prospecting

Wednesday: strategy and creative thinking

Thursday: company culture, HR, and processes

Friday: client accounts review

Things will always fly at me from all angles, so I find it helpful to be reactionary and address them as they come. Having a routine helps me make sure each area gets proper focus and attention.

WeWork: What’s your secret to not stressing out in the morning?

Brown: I scroll through my Instagram and Twitter early in the morning, and I try to read only positive stuff like uplifting quotes and pictures, or tweets about where my industry is going, etc. I do not read the news, and I stay away from email for the first 30 to 60 minutes of my day. I don’t want to see any fires or issues until I am in full stride.

WeWork: Tell us what you eat for breakfast.

Brown: Usually it’s some organic all natural cereal with almond milk or a natural bar, and always a black coffee.

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Sircle Media’s Newest Member: Alexis Futoran

Alexis-Blog head shotWhere did you grow up? One of the biggest towns on Long Island, Valley Stream. It’s pretty much as far west as you can go before you hit Queens. It was such a great place to grow up.

How old are you? I will be a quarter of a century old this month. Twenty-five years of living under my belt!

Where did you go to college and what was your major? I went to CUNY Queens College. I double majored in Media Studies and Psychology. My thought was that no matter what field I end up in, it will always be helpful to understand people better.

What made you get into social media? I worked for a small e-commerce company with absolutely no social media presence and I thought to myself “this is not ok.” So I started building the company brand and had a lot of success with my campaigns. After that, I was hooked.

What drew you to Sircle Media? I saw that Adam had posted in a group on Facebook for social media positions. His post was simple and straight forward unlike the rest of the wordy posts in the group, so I felt like he really understood how to reach out to his audience, and that intrigued me.  After I met Adam and some of the Sircle Squad I was impressed, and I knew this was the team I wanted to be a part of. I couldn’t be more excited to join the #SircleSquad.

Last song you listened to? “Choke On ‘Em” – Swear To Me

Favorite T.V Show? The Walking Dead. I am so prepared for a zombie apocalypse.

Starbucks? Dunkin’ Donuts? Or the local coffee shop? Usually Starbucks, unless I am by the house I grew up in, and then I have to go to this local coffee shop for their snickerdoodle ice coffee.

What’s your guilty pleasure? Dragonball Z and Reality TV


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Sircle Media’s Newest Member: Alyssa Brieloff

Alyssa for Sircle BlogWhere did you grow up? Outside of West Philadelphia born and raised… in the suburbs, Bucks County.

How old are you? Just turned 23, feeling old.

Where did you go to college and what was your major? I attended Towson University, located in Baltimore, MD. I studied Mass Communications and Marketing. 

What made you get into social media? While studying marketing in school I decided I wanted to help brands grow online and these days social media is the best way to achieve this. I handled various social media accounts while at Towson, including my sorority’s, various student organizations and even for a celebrity chef on the Food Network. It just comes naturally to me.

What drew you to Sircle Media? Sircle Media followed me on my personal Instagram, while doing some influencer research and work for one of their clients. Once they did, I stalked them and I immediately thought, “I have to work here.” I then contacted Adam Brown the owner, through the email provided on their website, and within three days I was hired. :)  It goes to show you how social media has changed the game and can open up amazing opportunities if you are using it the right way. It landed me an awesome job!

Last song you listened to? “What do you mean”- Justin Bieber

Favorite T.V Show? ABC’s Scandal kills it

Starbucks? Dunkin’ Donuts? Or the local coffee shop? Whichever one has almond milk!  #lactoseintolerant.

What’s your guilty pleasure? Searching for the best food places to eat at and post on my personal Instagram. 


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Interning With The: #SircleSquad?

Sircle Media is built on a foundation of incredible employees and interns.  We affectionately refer to this group as The #SircleSquad and we genuinely feel like a family.  We all go to work each week and we believe it is mission critical to love the environment and to engage with and be inspired by your coworkers. So much time is spent in “the office” so it means everything to enjoy the company of those around you.

When you are motivated to come in and see your 2nd family each day, you work harder, create better and are just in the right mindset to crush it at your job.  This is so important when you work in a service business as we do.  The right culture readily does pave the way for the right work product.

Here is a little video our interns put together from ideation, to production/editing and even the starring roles.  Want to join this crazy team?  Contact us and throw your hat in the ring.

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Mickey Lynn Trunk Show


Here at Sircle Media, we do more than just manage our clients’ social media accounts. We’re willing to do anything we can to help them out.

Last Thursday, July 23rd, we had a trunk show for our client Mickey Lynn Jewelry. Our President and Founder Adam Brown had the idea for the client to help them sell some extra inventory they were sitting on, while also gaining social followers and coveted prospect emails.  ”This was just a make sense way to use their extra product to help them further other marketing initiatives” said Brown.  He and his team worked hard to hype it by creating Instagram, Facebook and Twitter posts to promote the event, as well as making flyers, and hand delivered invitations to a curated list of WeWork members.


The event was a huge success, with about 75 people showing up to check out the beautiful, handmade jewelry pieces and 39 unique purchases. There were different styles of necklaces, earrings, and bracelets available for purchase–some were even up to 80% off.  Some of the people at the trunk show were even seen FaceTiming friends to show off some of the pieces that were on display. To top off this event, there was even a necklace giveaway to one lucky attendee. The tradeoff was a simple email entry, which brought new eyeballs and targets to the client for future marketing purposes.

We love being able to do things like this for our clients and going that extra mile really pays off. Social media is just a new term for the internet and it is mission critical to find unique ways to think and advance your online agenda. Stay tuned in to our blog and social media platforms, for more events and unique strategies coming soon.

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Sircle Media Showcase

On Tuesday, April 8th, Sircle Media held a showcase promoting 4 of our Consumer Package Goods brands; Modern Oats, Avitae Caffeinated Water, ginnybakes and Veestro. Modern Oats, the modern take on old-fashioned oats with a burst of flavor is gluten-free, vegan, and non-gmo. A healthy breakfast option with six different flavors. Avitae, a purified water with natural caffeine, with guess what? Zero calories is the best way to wash breakfast down and give you that extra energy for the day. Everyone has a sweet tooth, right? So indulge mindfully with a crunchy, yummy, and healthy snack, ginnybakes, which is also gluten-free and organic. Ready for lunch? Try Veestro, all-natural, preservative-free food that’s high in protein and fiber, packed with nutrients and simply delicious – straight from your refrigerator or freezer.

We held the showcase at the WeWork 42nd street. The communal working environment that WeWork strongly promotes gave us the ability to enlighten and introduce these brands to working men and women. Each brand was a huge hit amongst members and we are happy to say that sales were made. We were thrilled to see people taking to social media and the internet to highly praise our products like Giorgia, who fell in love with Ginny Bakes!


Because of the great deal of success from our first showcase, Sircle has decided to host other events at different WeWorks! Stay tuned to our blog and social media for updates and information!







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Our President Featured On StartupCollective


Our President and Founder, Adam Brown was recently featured in a spotlight piece on StartupCollective and YEC, where he gave some tips on how to be a successful Entrepreneur.  It was a Q&A format and produced some great nuggets for others looking to run their own business.

When asked what is one thing you would recommend to others to do right now to take their business to the next level, Brown replied:  ”My recommendation is to really know your stuff and be awesome at what you do. Seems obvious right? But the bottom line is a lot of people are just mediocre. You want to shine? Do the unexpected. Offer Four Seasons service, from the first handshake to the final paycheck. That is how you win and how your business will grow.”

He also said, “The best advice I can give to someone who wants to be an entrepreneur is that they need to be all in, right from the start. If you approach it hesitantly and little by little, you will either fail or simply never scale in a meaningful way.”  It is clear that it really needs to be your 100% focus to make it work.   To read the full interview, click here!

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Say Hello to Sircle’s Newest Intern: Tanner Harding

unnamedWhere did you grow up?
Rome, New York

What school do you attend and what year are you in?
I’m a first semester senior at Quinnipiac University in Connecticut.

What interests you most about social media?
I like the way it allows you to connect both with people you know and with people from all over the world who share the same interests as you. It’s amazing how easy it has made it to share things with the masses.

What is your favorite social media platform and why?
I love Twitter because it keeps me updated on the news, and allows me to interact with many different people. It’s also so quick and convenient to scroll through your feed and catch up on what’s going on whenever you have a few spare minutes to kill.


Describe yourself in 140 characters:
I’m a college student who spends too much time watching Netflix. I love my dog, hockey, and the beach. I want to see the world.

Dogs or cats?
Dogs, hands down.

Starbucks, Dunkin Donuts, or local coffee shop?
Local coffee shop: Dippin Donuts at home and Cheshire Coffee when I’m at school.

Favorite movie?
It depends on my mood, but Pitch Perfect, A Million Ways to Die in the West, and The Breakfast Club are my current go-to movies.

Last song you listened to?
Summer Wind by Frank Sinatra.

Celebrity crush?
Seth MacFarlane. That man is seriously talented.

What are you hoping to get out of your internship at Sircle Media?
I have a lot of experience using social media for my own personal use, so I’m excited to learn how to use it in a professional manner too. I hope to learn how to maximize the benefits of social media for businesses.

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One Month In The Books- Jazmin’s Take


Well I have officially been employed by Sircle Media for a month (round of applause) and I have also held my first ever grown up job for a solid month. (another round of applause) I couldn’t have asked for a better welcome into adulthood or the real world. Being a part of The SircleSquad is an honor and I am loving every minute of it. I mean we even had a Waffle Brunch in the office today! (yum)

Waffle brunch.

Waffle brunch.

Learning is a major focus here and having as many tools in your toolbox is certainly important. Whether you enjoy graphic design, writing, content creation/implementation, or research you are guaranteed to gain major experience in each field. There are numerous areas of work and tons of different types of clients. Sircle does it all; consumer packaged goods, fashion, fitness, and much more.

My new coworkers are more like a little family than coworkers to be honest. They each have their own personalities, quirks, and sense of humor for sure. I kid you not, I enjoy waking up in the morning knowing that it is a work day and believe it or not- by Sunday afternoons, I miss work and my Sircle family.


Working hard or hardly working?

The environment is beyond motivational and supportive. The help and guidance from the rest of the team has been incredible and not once have I felt like the “new kid” or not part of the team. I had a sneak peek into the company culture before starting with Sircle, after interning with one of Sircle’s clients last summer and I wanted in.

Adam and Sam’s work ethic and passion for the brand made me want to work for such a forward thinking and hard working company. You could tell they hustled hard and were good at their jobs, but had fun while doing so and that was what I loved. I am fortunate enough to say, that is exactly what I got. Moving 1,062 miles away from home to one of the biggest cities in the world was completely thrilling, but simultaneously terrifying. Having such a solid and encouraging work team and environment has been amazing.  Now I plan to “Hustle Hard” on the daily…



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