Snap, Inc. stepped up their game last week, with the introduction of Context Cards. The newly public company has taken a number of body blows of late, most at the hands of their main competitor, Instagram. This new feature, provides a great user experience and a solid way for businesses to integrate.
Just like Google Maps offers the ability to access a business’ contact information, hours, and reviews, these cards will provide the same information within the app. This is an intuitive feature in the mobile experience for most users and will feel very familiar and seamless, which will help with early adoption.
What I really like about this move from a local SMB lens, is that it will sync to commonly used convenience apps, such as Uber, OpenTable, and TripAdvisor and give users immediate access to reviews, reservations and even a ride to get there. My guess is that many other apps and tools will be joining the party very soon too.
The feature seems to be very easy to use, as you just swipe up when you see a card on a snap, and any additional information on the tagged place appears. If you are a native Snap user already this will be super simple and straightforward, which means it should catch on quickly.
This piece on SocialMediaToday.com, highlights the potential impact on influencer marketing – “despite recent reports showing that more influencers are moving away from Snapchat, and towards Instagram, Snapchat influencers still have significant sway, and audience reach. The introduction of Context Cards could facilitate a new partnership option for businesses, where they could pay for relevant influencers to visit their stores or events and add the relevant tags to have the Context Cards show up in their Snaps.
Imagine if one of your favorite celebrities was at a location nearby and Snapped about it – you could immediately find out the details and get there ASAP to meet them in person.”
We love that angle too, and think it might be time for SMB’s to get in the Snap game!