How To Use New Twitter Video Feature

Courtesy of: http://musicbiz101wp.com/wp-content/uploads/2015/02/twitter-video.jpg

Courtesy of: http://musicbiz101wp.com/wp-content/uploads/2015/02/twitter-video.jpg

Twitter now offers a video feature. The app now allows you to upload videos from your camera roll or take and edit a video without leaving the app. Video is a great tool for businesses to tell a story and connect with their fans and followers.

Check out some tips from Social Media Examiner about how to use the video on Twitter to your full advantage.

1) Use it to chat/answer questions. If someone tweets at your business with a question, a great way to personalize the response is with a quick video of you explaining the answer.
2) Try video in live tweets. People love constant updates on events they can’t be at. A great way to bring them there and garner attention for your business is by showing them the event through video.
3) Inform and educate your audience. You can use video to create short promotional videos that engage and educate your viewers.
4) Get your followers involved. A fun way to use video and increase engagement with your followers is to have them send you videos or hold a video contest. This will get them talking about and using your product for a video, while still having fun and engaging with your brand on social media.

Video has long been known to increase user engagement and visual media drives traffic to your business. With Twitter already being one of the top ways to engage and interact with fans, utilizing the new video feature will be an important way to stay ahead of the competition.

Add a comment

Tags: , , , ,

How To: Increase Engagement on Twitter

photodune-5007923-twitter-s

Twitter is more than just 140 character messages. It’s a way to share content, spread news, and market your brand. It is more than having tens of thousands of Twitter followers, but rather having content that your followers will actually pay attention to and interact with.

There are many different ways users can interact with a tweet. The obvious ones are by favoriting, retweeting, or replying to a tweet. However, users can also click your hashtags, @-mentions, links, pictures, white space to expand the tweet, your Twitter handle to view your profile, or the follow button.

Generally the most important click is the click on a link. According to Hubspot Blogs, link clicks account for 92% of tweet interactions. Link clicks give you the best chance of gaining views, shares, and traffic on the content you post.

Gaining clicks on Twitter can be done if you’re willing to put the work in. Here are some quick tips to get the most out of Twitter:

1)   Make sure your language is clear and to the point, don’t be ambiguous.

Screen Shot 2015-04-02 at 2.35.01 PM

2)   Good headlines make the best tweets
3)   Use verbs and the active voice
4)   Don’t overload your audience with statistics
5)   Experiment to find the optimum time to send out tweets for the most interaction
6)   Use images to grab people’s attention

Screen Shot 2015-04-02 at 2.34.21 PM

7)   Spread your tweets out over time, don’t bombard people’s timelines
8)   Use hashtags, but only a few

Screen Shot 2015-04-02 at 2.34.35 PM

9)   Call people to action, ask them to do something

Screen Shot 2015-04-02 at 2.31.50 PM

 
10)  The link can go in the middle of the tweet instead of at the end
11)  Get people’s attention by mentioning Twitter
12)  Use infographics
13)  Double check that your links work

These tips are based on studies to help maximize your Twitter potential and get the most success possible out of using the social media site to grow your brand. Give them a try and see your engagement grow.

Add a comment

Tags: , , , ,

Understanding The Driver’s in Social Commerce

I was just going through some of my favorite reads from 2012 and I came across this piece. I often go back and review some of the old material put out by experts to see which were right, who had it wrong etc.  I find this piece to be very insightful as it breaks down the psyche behind what motivates social engagement.  Which then hopefully leads to social commerce, the holy grail (so to speak) of today’s online market.

20120318-q6qtmu4y7596b5wr9mgf13m23It was written by Brian Solis, a Yoda type thought leader in my business and someone who I respect very much. I think it is just very well executed and although at this point it is old, it is still very relevant and useful.

One of the main things that helps it stand out is the way he presented the piece.  The use of imagery to help give context to the copy, to help break up the read and to help make it visually stimulating is kind of what “Social Media” and great content is all about. I recommend this as a read for all CMO’s, E-commerce Directors and Community Managers at any brand!

READ IT HERE

Add a comment

Tags: , , ,