On this episode, I talk about how clients and agencies should treat the courting process more like interviews to really get a better sense of what it will be like working together. Of course, the skills and knowledge should be assessed, but the attitude, tone, and communication approach are of equal importance.
Clients should really try to smoke out how agencies roll in those areas and conversely, I think it is so important for the agency to get a sense of what the client is like and how they want to be communicated with. I try to do a real level setting up front, as well as ongoing temperature check-ins to see how we are faring throughout the relationship. I can say very confidently that the clients who openly communicate and are transparent with their thoughts and feelings about our approach and service all outperform those who do not.
We are experts in navigating social platforms, managing paid social ads, working with influencers and effectively running social media for brands, but we are not expert mind readers. Just as open and honest communication internally between employers and employees is the key to success, so too is the need to follow suit with your agency relationships.
1- Be straightforward and never passive aggressive.
2- Be brutally honest and always fair.
3- Don’t allow frustration to mount and allow a molehill to become a mountain.
4- Don’t assume the agency knows exactly what makes you tick, guide them.
5- Allow the relationship to evolve and do level setting reviews from time to time to point the compass for all parties involved.
Invest the time and improve your client-agency relationships, because if you do that you put your brand in a better position to win.
I wrote a blog post last year about sometimes feeling like a personal trainer when doing my job as the owner of a Social Media Strategy. The post actually received some positive feedback and I wanted to get into the topic again. On this episode, I took it a bit deeper and added my thoughts via voice which is a more popular format it seems these days. However you choose to consume it, I think it is a simple yet important one to hear.
If you are hiring a trainer for something as serious as your health OR an expert for something as serious as your business’ marketing success, it is imperative to choose a good one and then let them do what they do. Dont second guess or undermine along the way, especially in areas you might not be super well versed in. Remove the hedge, follow blindly and see what comes from it.
I know for certain it will lead to better results with Sircle Media…
When running a business there are a myriad of decisions you need to make each day, week and month to be successful. As a brand grows, you also need to start making some choices that will take you out of your comfort zone and allow you to leap forward, faster.
I always say that you shouldn’t hire anyone to do anything for you that you can do better and/or faster yourself. That being said, you also need to assess the bigger picture and realize that you can’t win by doing it all on your own. Sure, if you can save the cost (financial and opportunity) that might be best for you, but not if that means you aren’t focused on other areas of your business that might need your time and attention more.
Once a brand is in full stride and you make a threshold decision that you need to hire a person to handle social media (trust me you do) then an agency model makes a ton of sense. Most companies cant afford to guess wrong with this staffing move and given the price they want to pay, it is highly likely that they will with an inexperienced junior level employee. Conversely, a high priced retainer that most agencies pitch is daunting and often leads to most businesses choosing to go at it alone.
An agency focused on outsourced social media management should toe the line and provide agency prowess at an entry level price point. Enter Sircle Media.
Despite the ups and downs of being an entrepreneur and the hard work and hustle needed each and every minute, I spend most of my days feeling a real sense of gratitude. Not just for being alive and healthy (knocks on wood) or for my beautiful wife and amazing family (luckiest guy around), but for being given the opportunity to do what I love and work with and for amazing people.
My team comes in every day and works so hard for my company, despite all of the noise and distractions in this market. LinkedIn recruiters, friends at other jobs, others traveling the world and a grass is always greener mentality that exists in the back of the minds of young millennials can really cause confusion and aggravation. Despite all of these things, they focus and dedicate themselves to growing our vision together and for that I am forever grateful and humbled.
My clients have many options out there when it comes to social media agencies, yet they put their trust and faith in Sircle Media. That is something I take very seriously and I work hard to prove them right each and every day. Not only do they come and stay, but they refer other brands and business owners – the ultimate stamp of approval for a service business like mine.
In the first 3 months of the year, I received 14 referrals of which 9 committed to some work and the rest were given great advice or guidance and were very pleased with the value I brought them. I cant even begin to explain how much it means to me, so Monica, Mark (both of you), Mike, Emily, Jen, Carina, Josh, Zach, Ben, Joseph and Naomi- THANK YOU!
We live in interesting times, and there can be a lot to be stressed out about for sure. I choose to take a different POV and instead I value the good in people and the relationships I continue to create and foster. In an age of constant communication and noise, it is incredibly helpful to stop, pause and appreciate!