SXSW Interactive is focused on emerging technology, a focus which has earned the festival a reputation as a breeding ground for new ideas and creative technologies.. According to a festival organizer Louis Black, SXSW Interactive “has probably been the biggest of its kind in the world” since 2007!
At this point you have heard of Pinterest but might now know much about it beyond the name. It is a rapidly growing image liking and sharing site, where many users (commonly integrated from Facebook) discover new interests by sharing/pinning them to their friend feed. Many people think that the site is mainly for women, but the site can also outreach and benefit the male gender as well.
During the SXSW conference, many social networking and tech companies announced news related to their sites, and the emerging website of Pinterest was not left out. The image-liking website’s CEO Ben Silbermann announced various ways that the site will make sharing interests easier for the end user.
New profile page
The new profile pages will help Pinterest’s users find other sharing users that they might want to follow, along with showing who other users have repinned from. This is a great way to see the source of where pins came from.
Pertaining to the design of the profile page, Silbermann stated “We wanted to make your profile is very different from the profile you might have on Facebook or Twitter.” This is a great idea, because this will help Pinterest become unique from other social networking sites.
New media to pin
Other than pinning just images, users will be able to pin videos from other sources (not just YouTube), such as: Hulu, Vimeo, and Netflix.
More media = more sharing = good for businesses!
An API is currently in development that will allow outside businesses to develop applications to interface with this quality liking website; however, the release date for this API has not been set yet. Currently, Pinterest is first working with this API to develop applications for other platforms, such as the iPad. After platform development has been complete, Pinterest will continue focusing on releasing its API to third-party companies.
Pinterest is the easiest way to get your images, products and content in general into the hands of consumers and shared amongst others. It isn’t right for all business types, but it is very effective for most. If you want to know if Pinterest is right for your business and how it all works, give us a call!
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