On video and why you need to get serious about it.

Video is no longer a “nice to have” part of your marketing plan. It is a “must have” ingredient, if you want to story tell and succeed online. Most brands know it, though historically have not done much about it. This is going to be the year that all of that changes.

Video tops the list of consumed content and allows brands to add additional context and depth to their messages. People stay on websites with video longer and are more likely to pay attention to and share social media messages if brands use video.  You also hack increased organic reach and better brand recall because Facebook is a big fan and favors video.

This piece by Small Business Trends breaks down some more compelling statistics, and here are some highlights:

Video Increases Your Marketing Reach and Duration

If you want to stay top of mind, you’ll be glad to know that 80 percent of users recall a video ad they viewed in the past 30 days.

Videos turn watchers into advocates as 92 percent of mobile video consumers share videos with others while social video generates 1200 percent more shares than text and images combined.

You’ll also get more visitors on your website using video because companies using video enjoy 41 percent more web traffic from search than non-users and video drives a whopping 157 percent increase in organic traffic from search engines.

Video Drives More Sales

According to 70 percent of marketers, video produces more conversions than any other type of content. This pays off nicely for e-commerce sellers who have found that using product videos can increase product purchases on an online store by 144 percent

Even if you don’t have an online store, including video on a landing page can increase conversion by 80 percent and after watching video, 64 percent of users are likely to buy a product online.

Video is effective on both desktop and mobile devices: the average conversion rate for websites using video is 4.8 percent compared to 2.9 percent for those that do not use video while 40 percent of customers state that video increases the chance that they’ll purchase a product on their mobile device.

Simply put, videos drive sales: 74 percent of users who watched an explainer video to learn more about a product or service subsequently bought it and 77 percent of consumers say they’ve been convinced to buy a product or service by watching a video.

Finally, 90 percent of users say that product videos are helpful in the decision making process and that’s a good thing.

Video Contributes to the Bottom Line

The biggest advocates for video marketing seem to be the businesses and marketers who use the approach. In fact, 76.5 percent of marketers and SMB owners that have used video marketing said that it had a direct impact on their business.

And finally, a doozy of a statistic: businesses using video grow company revenue 49 percent faster year-over-year than organizations without video.

Small businesses need to pay attention to these compelling statistics. The problem is that if/when they do, most don’t have the talent or capacity to create those videos internally.  The good news is that Sircle Media has got you covered.  Let’s get started!

 

 

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