Why I pay for my team to go to WeWork Summer Camp.

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Every summer WeWork hosts it’s employees and member companies (for a fee) at summer camp in upstate NY. They spare no expense and bring unlimited food and booze along with entertainment (i.e. Ice Cube) and amazing speakers (i.e. Lin-Manuel Miranda). It has become a legendary event that people talk about all year round. This year Business Insider even wrote a piece about it and it has really hit the main stream as something truly special.

Last year I made a decision to send my employees as a perk of working for Sircle Media and inside of WeWork and as long as we are members, I will continue to do so. Here is why:

1) Team building is so important and it is great to spend some real, meaningful time together – and not behind a desk!

2) I have written before about how WeWork works for a business like mine. It affords me the ability to offer “big company perks”, even though Sircle is still a small agency. I can offer the best of both worlds by plugging into their platform.

3) If you don’t take care of your employees, then they will soon work for someone else who does. For a millennial employee base, this type of benefit goes much further than others.

4) They deserve it- bottom line! They work so hard for me and my company and it is the least I can do to repay them.

BONUS: We also get photos like the one above (whole team, plus one random “adopted” bunk mate- top left) and the two below (which were featured in the Business Insider story too) that we can enjoy all year round! :)

Erinn and Alyssa at camp

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Mickey Lynn Trunk Show

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Here at Sircle Media, we do more than just manage our clients’ social media accounts. We’re willing to do anything we can to help them out.

Last Thursday, July 23rd, we had a trunk show for our client Mickey Lynn Jewelry. Our President and Founder Adam Brown had the idea for the client to help them sell some extra inventory they were sitting on, while also gaining social followers and coveted prospect emails.  ”This was just a make sense way to use their extra product to help them further other marketing initiatives” said Brown.  He and his team worked hard to hype it by creating Instagram, Facebook and Twitter posts to promote the event, as well as making flyers, and hand delivered invitations to a curated list of WeWork members.

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The event was a huge success, with about 75 people showing up to check out the beautiful, handmade jewelry pieces and 39 unique purchases. There were different styles of necklaces, earrings, and bracelets available for purchase–some were even up to 80% off.  Some of the people at the trunk show were even seen FaceTiming friends to show off some of the pieces that were on display. To top off this event, there was even a necklace giveaway to one lucky attendee. The tradeoff was a simple email entry, which brought new eyeballs and targets to the client for future marketing purposes.

We love being able to do things like this for our clients and going that extra mile really pays off. Social media is just a new term for the internet and it is mission critical to find unique ways to think and advance your online agenda. Stay tuned in to our blog and social media platforms, for more events and unique strategies coming soon.
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Sircle Media Showcase


On Tuesday, April 8th, Sircle Media held a showcase promoting 4 of our Consumer Package Goods brands; Modern Oats, Avitae Caffeinated Water, ginnybakes and Veestro. Modern Oats, the modern take on old-fashioned oats with a burst of flavor is gluten-free, vegan, and non-gmo. A healthy breakfast option with six different flavors. Avitae, a purified water with natural caffeine, with guess what? Zero calories is the best way to wash breakfast down and give you that extra energy for the day. Everyone has a sweet tooth, right? So indulge mindfully with a crunchy, yummy, and healthy snack, ginnybakes, which is also gluten-free and organic. Ready for lunch? Try Veestro, all-natural, preservative-free food that’s high in protein and fiber, packed with nutrients and simply delicious – straight from your refrigerator or freezer.

We held the showcase at the WeWork 42nd street. The communal working environment that WeWork strongly promotes gave us the ability to enlighten and introduce these brands to working men and women. Each brand was a huge hit amongst members and we are happy to say that sales were made. We were thrilled to see people taking to social media and the internet to highly praise our products like Giorgia, who fell in love with Ginny Bakes!

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Because of the great deal of success from our first showcase, Sircle has decided to host other events at different WeWorks! Stay tuned to our blog and social media for updates and information!

 

 

 

 

 

 

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