Understanding Facebook’s Remarketing

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You may have already noticed that Facebook has been going through a lot of changes through it’s ads interface.
Social Media Today explained Facebook’s remarketing as, “tracking traffic to a website, specific pages within the site, or more granular pieces of content (such as a specific product) and serving them ads on Facebook relevant to the content they were searching on the site.  It is a very easy process to set up, launch and optimize.”
Below are three steps to help you better understand:
1. Build Your Custom Audience
Facebook has created a code that will capture people that come to your site. They will then capture these people and match them to already existing Facebook profiles and automatically place them in your “audience” tabs within your ad manager.
2. Build a Lookalike Audience
With Facebook’s Power Editor you can use an already existing customer audience you may have and create another custom audience with the same interests and demographics.
There are two lookalike audiences: Lookalike for Similarity which garners less reach but a more precise identification and Lookalike for Reach which  provides a greater reach but less precise identification.
3. Segmented and Contextually Relevant Ad Creation
Once you have completed the above steps you are then able to create content that aligns with your website but is also specific content that your audience has shown an interest in.

To read more about Facebook’s remarketing click here.