Video Metrics for Facebook Coming Soon

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Do you ever wonder if your videos are being seen on Facebook? With the goal of helping you understand how people see and respond to your videos, Facebook is announcing new video metrics in Page Insights.

Right now, as a page administrator you are only able to see how many people started watching your video. When video metrics are released, you will be able to see unique video views, the average duration of a view, total video views, and audience retention. Videos might not currently be the best performing type of post on Facebook, which is why this new feature will help you understand what resonates with your audience and how to improve the videos you are producing and using on Facebook.

For more information and to see a preview, click here.