Video- You Watchin?

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In case you have not yet noticed, we are in the midst of a video war.  Content is king and queen and it appears that video is going to be the chess board for the foreseeable future.  If you aren’t making videos or any type of motion graphics, then you are going to miss out big time on reach and exposure for your brand or services.

Social networks have been revamping their approach to video throughout 2015, leaving us with a lot of great distribution channels for this content. Garyvee breaks down the arms race very well here and as always nails it with his POV.  The different channels are unique, and it is mission critical to learn how to leverage each natively for your online efforts.

With video, a little effort goes a long way. Some examples of video from our client ginnybakes.

Here we use a clean and simple animated video to tell the brand’s backstory. Not only does it help with their social storytelling, but their sales team now has a new tool to help sell to retailers: The Story Behind ginnybakes

Here we wanted to introduce some new flavors and we created this very simple video in house to help present them in a fun and unique way. Not only does it convey the whimsical tone of the brand, but it was an organic hit on Facebook, outperforming link and photo based posts by 10X in reach: ginnybakes New Flavors 

Here we wanted to create some out of the box Instagram content, to help us stand out from the clutter. IG strategy requires you to create content that is unique and captures the user’s attention.  This one did just that: ginnybakes Delicious Combo

Video has also been a game changer for Facebook Ads. If you have the ability to create video as part of your creative mix, then you will see excellent results when advertising on The Social Network.  Here are some tips on how to create Facebook Video Ads that will stand out, from Social Media Examiner.

Bottom line – you need to be in the video game, if you want to really win in the content game.  Start filming, testing and implementing right away, or you are going to fall behind.