Why I Started Sircle Media and What Makes It Different?


I sat down for a session with someone I have been mentoring recently and they asked me why I created Sircle Media and whether or not we are still consistent 4 years later with the original thesis.  It is a great question (from a smart young woman) and it got me thinking…

I created Sircle Media based on an observation that nearly all small businesses need to be engaging in and growing their digital and social agendas, yet most lack the ability to do so on their own. Couple that with the fact that most digital/social/web agencies don’t deliver a real holistic approach, nor do they take a client POV when creating and implementing against their strategies. As a result you have a gap in the market and I felt it needed to be filled.  We think like a client and we work to implement strategies that are consistent with our client’s goals taking into account their budget, business, inefficiencies and personal and vertical idiosyncrasies. We arm them to win, specifically for them.

Social media management in an outsourced capacity has become our biggest seller (by far) because it has become a “must have” and it is very hard to hire for the position.  You need someone who is motivated, clever and talented who can write (both in short and long form), can create content (through the lens or photoshop), can strategize and drive your social agenda and can oversee the communities on various social platforms.  They also need to know how those efforts tie back into a bigger digital strategy and need to have the business acumen to understand how to bring them all together.  It is impossible to find someone with all of these talents and who a company can afford, at the price point they typically want to pay.  We provide a collection of these talents all rolled into one entry level price point. It is a real USP and differentiator for us and something that most businesses we speak with are very attracted to.

I had been on the client side for 10+ years, having owned a large B2C company and we were big marketers.  I worked with all kinds of agencies and was always disappointed.  My client side experience taught me what I wanted and more importantly what I definitely did not want as a client. That helped shape Sircle into a customer service driven, client first mentality type of organization, that makes clients feel they are heard and well supported.  When I first started out, I did everything (literally EVERYTHING) myself and created processes and procedures that worked, pursuant to the core brand ethos of providing “Four Seasons Hotel Type Service” to all clients. Then I staffed, to fill the roles needed to deliver upon them and have been scaling and iterating ever since.

As we enter our 5th year, I remain more convinced than ever that brands need to have a real social and digital media strategy and that has only increased in importance over time.  They also need to have someone who can do it at a palatable price point AND who thinks with a company/client first mindset.  It is really gratifying seeing Sircle continue to grow, to exceed client expectations and to deliver upon that original thesis every single day!