Stop, Collaborate & Listen!

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Over the years we have managed countless examples of successful collaborations between like-minded brands. They are proven winners with regards to improved awareness, increased followers/reach/email captures and they just really add to and augment overall metrics for a brand’s social strategy.

One of the most common ways for brands to collaborate is through a giveaway. The most common formula we like to deploy is to have two or more brands give a prize to a random winner who follows all brands included, leaves a comment on the giveaway post, and tags a friend in the comments. This alone immediately increases followers, engagement, and reach.

Sometimes we will loop in an additional brand that might be outside of the vertical but still appeal to a similar consumer. Just this week, one of our clients, Simply Tera’s, a line of organic and deliciously flavored whey and plant-based protein powder, teamed up with well-known healthy CPG brand Carrington Farms, as well as the outdoor equipment brand Yeti, for an epic giveaway.

The giveaway offered a prize of Simply’s Tera’s Chocolate Organic Whey Protein, Carrington Farms’ Coconut Oil Go Packs, and a Yeti insulated mug to create the perfect cup of joe for #NationalCoffeeDay, a popular social media-based “holiday.”  These types of days add extra juice to collaborations because the hashtag is trending and there is already a conversation around it. Add in a nice piece of creative and a solid prize and you have a winning formula.

Tera’s was acquired by Carrington Farms, back in March of 2018 and became a Sircle client soon after. As a way to grow each brand’s following and pair the two together in the minds of consumers, they began partnering in a series of collabs in June of this year.

Not only was it important to cross-pollinate a bit, but it was just as important to appeal to new audiences too. To help with this, we decided to loop in a 3rd brand in each giveaway to guarantee even more reach and engagement among new eyeballs.

The first giveaway launched in June with a Keto theme, which included a prize of Tera’s Simply Whey Vanilla Protein, Carrington Farms MCT Liquid Coconut Oil, and a sampler pack of the delicious Keto Bars.

The giveaway received an uptick in 100+ followers with extremely high engagement on all brands’ posts.

Their next collaboration launched in July and featured the popular blender brand, Ninja. The collaboration included a smoothie bowl recipe using Tera’s and Carrington’s products, and a blender included as an extra incentive! This giveaway was posted on July 10th and ran until the end of the month, creating a longer-runway for entries. When giveaways run for a longer period of time, there’s even more opportunity to advertise the giveaway through Stories, paid social, email and WOM, which affords users more time and entry points, to follow all brands, engage and enter! Running this longer giveaway created an influx of 200 new followers throughout the month.

Our team has mastered the art of a successful giveaway and to do so you need to double down on the tried and true, while also always be willing to experiment with the new. When collaborating, it’s important to think outside the box and create giveaways you believe your audience will love. Try to pair with like-minded brands, create assets that are compelling (VERY IMPORTANT) and make sure you’re promoting your giveaways via as many tactics as you can to improve your results.

If any brand wants to collaborate, we are all ears!

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Creating a Community With Facebook Groups

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At Sircle Media, we believe in three key categories for a successful social media strategy; content, engagement, and growth. Engagement is often the least focused on, but we believe it is the most important of the three pillars.  The whole point of social media is to be just that, social. You need to post content with the hopes of striking up a conversation and then be ready to continue the dialogue when a person takes action. When you actively respond to comments, customer concerns, etc., you show your customers you care about creating a relationship based on trust and respect.

A great way to foster a community is with Facebook Groups. In 2018, the new Facebook algorithm made groups more noticeable on the feed. Nowadays, Facebook Groups operate more like fan pages did a few years ago and they offer the only real organic opportunities on the social network. If you create a group that is properly centered around your brand and what it stands for, you give users the opportunity to move from loyalty to advocacy. You do this by sharing experiences, giving customer support, testing products and services, generating feedback from group users, and much, much more. These groups give you the opportunity to showcase your expertise and display dedication to your customers.

Here are some best practices that we found worked best for our client, Rethink Water, when we created their Facebook Group, called Project MOM-entum. This is where brand ambassadors share photos of their children drinking Rethink and then take part in a small, but active community of like-minded parents.

Facebook Group Best Practices

Give your group a catchy and effective name

Choosing the right name is one of the most important steps when creating your Facebook Group. Make sure your group name reflects the people who will be engaging with it every day.

Define the What and the Who of your group.

What is it?: A community? A hangout? A support group?

Who is it for?: Fitness experts? Personal trainers? Dietitians?

Make sure to include keywords geared towards your niche audience, because Facebook acts almost like a search engine with this. For Rethink, we decided to name their group Project MOM-entum that would be a place for moms to come and share content and stories about their favorite topic, their kids!

Understand your target audience 

What are they passionate about? What do they have in common? What are their goals, dreams, and aspirations? What would make them feel like they’re part of a community? Knowing all of this early on will help guide you when posting and engaging with your group members. Make them feel like the group is about THEM.

Engage as frequently as possible 

It’s not enough to just know who your audience is, but you also need to give them attention and show that you care. Answer customer questions, generate feedback and improve the customer experience every day.

Post your best content 

Yes, a Facebook Group is a community, but it can also be a visual platform. Not only should you post your own “best-of” content to start a discussion, but you can also collect user-generated content from your group members and share, share, share.

Push the community agenda 

Make sure that your customers, influencers, brand ambassadors and even new prospects know about the group. Don’t be shy about spreading the word and then make sure to add value to your members so they feel compelled to do the same. You want people to want to be insiders and then partake as much as possible.

The goal is here is more about depth than width. Meaning you want to harvest real loyalists, more than just focusing on boosting vanity metrics. It isn’t about maximum members, but more about highly engaged members.

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#TastesSoFresh: A Mutti Pomodoro Influencer Success Story!

At Sircle we believe influencer marketing is a must-have component of your social media strategy. One of the best ways to generate exposure for your brand is working with influencers on a calculated social marketing plan. Last October, one of our long-time clients Mutti Pomodoro, launched their #TastesSoFresh campaign. Mutti worked with 16 foodie influencers who authentically paired very well with the brand to promote the freshness of their finely chopped tomatoes.

Mutti Pomodoro is a Parma-based company that produces 100% Italian grown and produced, non-GMO tomatoes in a variety of forms. Mutti is the self-proclaimed guardian of authentic Italian tomatoes and honors a rich history while investing in innovation and leading sustainability practices. When finding influencers for a brand like Mutti Pomodoro, it’s important to search for those who are interested in creating delicious recipes and can genuinely speak about why their products taste so amazing.

The foodie influencers we carefully selected for the campaign shared videos of themselves eating their freshly chopped tomatoes straight from the can. Not only did this create great exposure for the product, but also gave them excellent user-generated content for their Instagram Stories and feed. This plan, therefore, nailed each of Sircle’s core pillars; growth (followers, impressions, reach and emails), engagement (captions, comments and lots of buzz from influencer followers) and content (really nice, influencer produced UGC).

Because Mutti is a very traditional brand, it can seem a bit more difficult to make their campaigns seem trendy in a social media space. That’s why searching for the most compatible influencers such as @madelinemhall, and @meatballssmama was essential for this niche brand. What is unique about working with true foodie influencers, is that many of them never show their faces in their posts. Once we found influencers that truly resonated with what our client is all about and got them to actually try the product, nearly all of them showed their faces in their posts. This is significant, as it assigns a deeper stamp of approval from these tastemakers AND it ties in nicely with Mutti’s marketing philosophy, which is that it is about the “chefs” as well as the food. If you love to cook and use great products, this really is the brand for you. This came across well thru this campaign.

Throughout the #TastesSoFresh campaign, we posted an influencer regram every two days to keep the buzz and momentum going and to show that Mutti tomatoes are perfect just the way they are; just tomatoes and salt. Once all of the influencers posted their videos, Mutti created a compilation video to send to email subscribers, creating even more exposure and interest in the product and helping create excitement among their growing community.

This campaign was a huge success and didn’t require a big financial commitment. It was more about hustle, finding good, smart partners and believing in our client’s awesome product(s). We will be running something similar back in the coming months, so be sure to go and check out Mutti and keep an eye out.

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Happy 3 Year Anniversary, Ticha!

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Recently, we celebrated the 3 year anniversary of Sircle Squad member and talented Photographer, Ticha Vichitlakakran. We wanted to ask Ticha a few questions to reflect on her time here at Sircle Media and find out what she’s learned along the way.

How did your journey at Sircle Media start? 

My major required me to have at least one internship and so during my senior year, I applied and got it! I was inexperienced and I had absolutely no idea what it would all entail or if I would be any good. I remember my first day very clearly in my head. I met Jenna for the first time and she had this amazing new tattoo and I just remembered feeling so welcomed by the whole team. That first day, Jenna had me standing on top of a table!

What do you remember as the best day at work? 

This is a tough one – being here for so long I can’t pinpoint a specific day but I can say that the days when the office is calm, Carlos is playing some tunes, and everyone is chatting all together (while working of course!) those days are the best! BUT if I had to choose ONE day… it has got to be my birthday 2 years ago when I had a MASSIVE pizza party.

What about the most difficult? What did you learn from that experience? 

One of the most difficult days in office was when I was working on a client that was not the easiest. Every call ended terribly and everyone seemed to be at a loss. The whole experience was tough but one of the most important things I took from it was that this/it is a team effort and when you need help – ask!

How do you think you’ve evolved throughout your three years on the Sircle Squad? 

Honestly, the Ticha from last year even is unrecognizable. Meaning I have progressed and grown so much, it is crazy.  I would not be the photographer I am today without having been here. From day 1 I was thrown right into it and every day since I have learned something new. In this kind of work, evolving is a must. Everything is constantly changing and faster than ever. You just have to keep up.

What is your favorite part about working at Sircle Media? 

My favorite part of working at Sircle Media is that since being here for such a long period of time – I have kind of grown with the company. I am grateful for this company and the team behind it. I’ve seen it grow tremendously through the last 3 years alone and I am proud to say that I have been a part of it.

What are you looking forward to in years to come?

I’m looking forward to seeing more progress and growth. As I said, I learn something new every day.

Thank you, Ticha for all of your hard work and for bringing such positive energy to the team! You’re a true SircleSquad member and we truly appreciate all that you do!

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Uplift Food + Influencer Blocking and Tackling Work = Success!

Influencers help move product, plain and simple.  Statistics show that 49% of consumers rely on influencers for product recommendations, while 40% of consumers say they purchase products or services after seeing them on Instagram, Twitter, or Youtube.

Because influencer marketing has become one of the main ways for brands to reach new audiences, 59% of marketers plan to increase their use of influencers. Here at Sircle Media, we believe deeply in the benefits of not just influencer marketing, but meaningful influencer partnerships that take things a bit deeper than one time collaborations.

Creating authentic, long-term partnerships with influencers fosters trust between a brand and consumers. When an influencer truly believes in your brand, their followers will believe in it too, especially when the influencer is authentic and true to themselves. This makes selecting the right ones, very important. It might seem like a daunting task, especially when a company is young and might be new to the social media game; though there are certain tactics a brand can use to implement long-term partnerships early on.

One of our clients, Uplift Food, has recently begun to deploy paid partnerships with true believers in their product. They focus on gut nourishing, prebiotic fiber with vitamin D and magnesium to help boost your mood. Uplift was founded by well known Registered Dietitian named Kara Landau, also known as @thetravelingdietitian. She was adamant about only working with fans and consumers and not just empty paid partnerships with people who dont use her product or believe in the company.

One of the strategies Uplift has used for creating influencer relationships is gifting in exchange for recipe posts. This is when newer or smaller brands pitch influencers that they trust will resonate with their product. An influencer then agrees to create a post featuring the product, and the hope is that when they discover that they love it, they continue to post with it because they truly believe in the benefits. Gifting can create incredible ROI, and in Uplift’s case, will also provide great user-generated recipes and content to use for their blog and Instagram account.

Because Uplift prides itself on the mood-boosting aspect of their product, on their feed you’ll find smiling faces of soon-to-be Registered Dietitians, health coaches, foodies, nutritionists, etc. With Uplift being a newer brand, we’ve found micro-influencers to be extremely beneficial. Micro-influencers (between 1-10K followers) might have a smaller following, but typically have much more engagement, and cost less, when it comes to paying for posts/endorsements of a product. Working with micro-influencers, when they have a smaller following allows partnerships to be more authentic. Not only have we been able to see success with these followers, but we have been able to make meaningful connections with them. The founder, Kara is in personal contact with all of these influencers and enjoys getting to know each of them to create a community.

When reaching out to micro-influencers for Uplift, we found success with college students studying nutrition, or soon-to-be Dietitians. We chose this specific audience to work with because they are the up-and-coming experts in this field and love to educate themselves on proper diet and nutrition. With a Founder like Kara in tow, we are one step ahead of the competition, because she is a rock star in this space.

One micro-influencer that we have seen great success with is the incredible Hannah, also known as @wholesomely_hannah. Hannah is studying food science at Penn State and loves all things health and wellness related. Her feed is loaded with recipes from sweet to savory. Back in April, we gifted her a bag of our product and asked her to give it a try. At the time, Hannah was studying the microbiome, so Uplift really resonated with her. After creating her first recipe, she absolutely loved the product! About a month later, she created an in-feed recipe post including the Uplift powder.

As Hannah continued to make delicious recipes using Uplift in her Stories and feed, our relationship grew, and she even created a testimonial video explaining how much she loves the product.

Another great example of the success that comes from gifting influencers is our partnership with @paiges_plates! Paige is a recent graduate of the Dietetics program at the University of Delaware and has just started the next step in her journey to becoming a Registered Dietitian at Rutgers University. Like Hannah’s, Paige’s feed is full of delicious recipes. For some time, Paige has followed and seen great success with the F-Factor diet which emphasizes the use of fiber, making her the perfect spokesperson for Uplift. Because we saw great success with Paige’s recipe posts and because she loves the product, we decided to do a giveaway for Memorial Day.

As our relationship grew, she also created a testimonial video explaining how much she loves Uplift. This was an unsolicited asset and one that helped us both. Not only has Paige enjoyed the functionality of Uplift, but being able to post about the product has helped grow her portfolio as a future RD. Win-Win!

Another successful influencer marketing tactic that brands utilize are long-term paid partnerships. In Uplift’s case, one of our new and paid long-term partnerships with Krista, also known as @frozen_bananas_, began as a gifted, unpaid partnership. Krista also makes mouthwatering recipes on both Instagram and her blog.

Krista’s first post was a delicious Peanut Butter Cup recipe using Uplift. The recipe was well-received by her audience, and she continued to use Uplift in many more of her posts and Stories. When we first started working with Krista, she was considered a micro-influencer but has grown over time to 13.9K followers. As her page gained momentum, we thought she would be the perfect influencer to begin a long-term paid partnership with.

Long-term partnerships create more visibility and authentic, meaningful relationships between an influencer and brand. In addition to creating meaningful relationships with influencers, Uplift loves to make connections with followers of those influencers by engaging consistently with their posts. We do that heavy lifting for our clients to make sure they stay engaged in those conversations.

When recipe maker Nicole, also known as @lashesandlemons, posted a recipe including the Uplift powder at the beginning of August, we made sure to engage with every earned comment from her followers. Following up with potential customers shows that you truly care about your relationships and want to develop a community. The whole point of social!

While Uplift is still a young and relatively unknown brand, they are playing the game right and have a lot of exciting stuff on the horizon. Our influencer partners and their followers will certainly be the first to know!

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Video Creative = Increased Reach and Awareness

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As we’ve seen throughout Instagram’s evolution, videos tend to get more engagement than photos. Why is this? When we’re mindlessly scrolling through Instagram, we expect to see a photo. We don’t take much time to look at a post unless it really catches our attention. That’s why when we see something deviant from the norm (in this case, an eye-catching video), we become interested.

Because of mindless scrolling on social platforms (Instagram especially), it’s more important than ever to create engaging creative to stand out from the clutter and generate awareness. When you combine the power of paid social, with the psychology and creativity of a great video, you put your business into a position to win.

At Sircle Media we believe in the power of innovation and being on the forefront of change. That’s why we sat down with one of our content leads, Zach McAdam, to learn more about his approach to creating effective, eye-catching video ads.

Zach says that because many CPG Brands advertise similar products, it’s important to be bold and try and differentiate from the rest. Because of this, Zach has been experimenting with comedy video ads for one of our clients, @TruthNutrition, a 100% natural, vegan fermented BCAA supplement.

He says that many brands like to show how their product is the solution to a problem, but don’t show the actual problem. In his recent Truth Nutrition video ad, he shows a person (attempting) to run on a treadmill but eventually failing, falling face first. He implies that the reason this occurred was that he forgot to take Truth Nutrition. Not only do ads such as these create interest, but they also add a layer of personality and humor. The icing on the cake – adding a call-to-action for the user to move beyond the ad. If you create a video ad where the consumer is curious about what happens next, they’re more likely to follow through on your call-to-action, thus improving your ROI.

When working with in-feed ads, Zach says that bright and/or uncommon colors are a great way to grab attention. Especially in the crowded CPG space, where there are so many products, you have to think outside of the box and go the extra mile to create interest. You can also do this by really showcasing a brand’s personality, which can draw prospects in a little emotionally to who you are and not just what you sell.

Sircle is also always keeping an eye on new areas to test, especially for those clients who are open both financially and conceptually to experimentation. One potential consideration for a brand like @TruthNutrition, which has a target audience of athletes, is Spotify. Here they can serve as a ‘digital billboard’ for those working out in the gym to one of their favorite playlists. While only 40% of Spotify’s users are premium members, 60% are still interrupted by ads while using the app.

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In a world where paid social is essential (meaning nothing is really that organic anymore) and video outperforms photography, it should be clear why video ads are so important for your business. It is mission-critical to invest in giving your brand the best chance to succeed both on current platforms (i.e. Instagram) and emerging ones (i.e. Spotify, TikTok, etc.).  The good news is, we can help!

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Bare Bones + @ADashofdolly = A perfect partnership!

Selecting the right partners for your social media influencer strategy takes skill and savvy and when you choose wisely, great things will come from it. Recently, we saw this play out with one of our clients, Bare Bones, who brings all time-honored benefits of bone broth and collagen in a convenient and ready-to-use package. Recently, they partnered with an influencer named Dolly Sengsavang (@adashofdolly) who has expertise in creating delicious Whole30 recipes and spreading self-love and positivity. So not only is she a well-versed authority in our space but given her energy, she is also the type of brand alliance that is favorable for the client.

On Dolly’s feed, you will see beautiful photos of her food creations along with their respective recipes on her blog. She used to be a Whole30 certified coach and has highlighted the use of liquid broths in the past. The Whole30 diet is similar to the paleo diet, which encourages eating unprocessed meats as a source of protein. This background made her a perfect pairing for our client.

This collaboration began with a giveaway on Dolly’s Instagram account, as well as a takeover on Bare Bones’ Instagram Stories, signaling the launch of the product in all Whole Foods stores nationwide! The giveaway included four pouches of Bare Bones liquid broths, as well as their Collagen Peptides. In the giveaway post, Dolly explained how Bare Bones liquid broths are Whole30 approved and went into detail about all of its incredible benefits. She also shared the creative ways she loves to use bone broth by featuring a mashed potato recipe right on the Instagram Story.

Dolly doing a takeover on a Bare Bones Instagram Story made the followers aware of the giveaway and drove traffic to Dolly’s page showcasing all of her amazing recipes. Because she is an expert on the Whole30 diet which incorporates bone broth, Dolly can speak authentically about the usefulness of those Whole30 approved products. Her audience trusts her to be an expert and trusts that she’ll only recommend products she believes in.

Not only has Dolly been a great ambassador for the product, but she has also contributed creative ways to incorporate Bare Bones in the recipes she creates on her feed and on her blog. For avid readers of her blog, this gives even more exposure to the brand and shows the functionality of the product in Whole30 approved recipes.

Because her audience is niche and pairs so nicely with Bare Bones, her recipes and posts have generated earned comments by new potential customers, sparking up a conversation around the brand.

 

Earned Comments:

What we really love about Dolly, is that she puts in the work when it comes to comments. We say it all the time, that it is one thing to just post about brands and another to go deep in the comments. Not all influencers do that, so make sure you investigate before engaging one. Here she facilitates a conversation and we jumped in there too, to create a deeper connection with our newest fan.

Choosing the right influencers for your brand can create so many possibilities. In this case, Dolly, a well-educated Whole30 expert, was able to speak authentically about the use of Bare Bones, to create recipes that entice her followers to put the product to use AND helped facilitate sales. This is a real win for all parties and the reason we will be working with @ADashofDolly again, real soon. :)

 

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Instagram abandoning ‘Likes’ is a good thing…

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Instagram removing ‘Likes” on posts is a good thing. Here’s why:⠀

1- It removes reliance from a marketing POV on this vanity metric and will encourage marketers to look for deeper, more meaningful interactions. In the trenches, I have seen the algorithm tailor itself more towards rewarding different metrics of engagement such as comments, DMs, and Story interactions.⠀

2- Facebook (owner of IG) has already been encouraging people to be a part of groups for their high engagement and personalization over pages and I have personally seen a major uptick in the amount of content that I see on my newsfeed from different FB groups that I am a member of.

3- Instagram is sniffing out the fakes and even shutting down accounts that violate terms. The Social Network is continuing the conversation of getting social media back to what it was originally created for: Bringing people together to be social.  Marketers getting back to authenticity is a good thing for all of us.

4- By removing ‘Likes,’ brands will be forced to rethink their strategy and get back into the awareness and/or sales game.

Brands should have smart tactics in motion to achieve awareness/brand exposure at scale (social media is excellent for this) and/or should be running ads to drive sales on their domain, Amazon and/or in retail (social is excellent for this too). I have always felt that LIKES on posts sat in the middle of the tennis court so to speak, on this topic and really provided little actual value.

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Sircle Squad Intern: Eve Serfaty

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Hi! My name is Eve Serfaty and I am a rising senior at the University of Maryland studying Communications. Today sadly marks my last day as a summer intern here at Sircle Media. Interning this summer has truly opened up my eyes to the many different aspects of the social media world. Prior to this internship, I never realized how important social media was, to be honest. It has become an essential component for every brand and it involves quite a bit of work. I am grateful that I received the opportunity of being an intern here as a Social Media Manager and have learned a ton.

My supervisor, Lexi Levy, has been a great mentor to me and assigns me daily tasks that are not only challenging and rewarding but also quite enjoyable. I had the opportunity to assist her with a few cool, healthy CPG clients: Real Food From The Ground Up, RETHINK, and Bare Bones Broth. Some of my daily tasks included: building out influencer and brand collaborations, creating captions to accompany photos, videos and graphics, crafting tweets, joining in on client calls, and engaging with Instagram and Facebook communities.

Each Social Media Manager listens closely to their clients’ needs and gets a feel for their vision and end goals for the brand. Every brand has its own unique style and the Social Media Managers do an outstanding job of bringing their client’s personalities and ideas to life. The President, Adam Brown, has been a wonderful mentor and his warm and approachable personality has created an amazing environment. I look forward to keeping in touch with the Sircle Media Team and further expanding my knowledge in this field.

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Sircle Squad Intern: Leticia Machado

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A LITTLE BIT ABOUT MYSELF:

Hello, my name is Leticia Machado and I am interning with Sircle Media this summer. I am entering my senior year at Hofstra University, majoring in business marketing. Ultimately, I wanted to work for a marketing company in Manhattan with a specific focus on social media management and Sircle Media was the perfect fit.

A LITTLE BIT ABOUT SIRCLE MEDIA:

My experience here at Sircle has taught me a lot about the social media industry to be honest. I came in open-minded, ready to learn as much as possible and I have found there is just so much to know. Every day we utilize various social media platforms for our clients and we oversee all activities on Facebook, Instagram, and Twitter (sometimes some other platforms too, where warranted). I’ve learned that the smart brands in the space have hopped on the social trend and utilize social platforms to promote their product or service. Depending on the clients’ specific needs and voice, Sircle creates content (photos, videos, motion graphics, etc.) that help convey their unique message. The agency is very good at balancing art (content) and science (sales and other KPIs) well for each and every brand they work with.

HOW I HELP MY SOCIAL MEDIA MANAGER DAY-TO-DAY:

I have the good fortune of working under Sara Heiden, who is awesome and is a Senior Social Media Manager at Sircle Media.  Each day she assigns me tasks such as engaging with followers on Instagram and Twitter, sitting on client calls and taking notes, pulling content inspiration, writing tweets, sourcing brands and influencers to collaborate with and understanding how we can best achieve each client’s goals. What I have learned more than anything else, is that engaging with followers in the comments on posts is crucial. Your brand can have great content and clever captions but if there is no conversation, especially in response to user comments, then the brand stands to lose customers and prospects. As a result, we all lean in and spend quite a bit of time, being highly responsive and engaging. This is a key differentiator from other agencies and even internal social media managers I have learned.

MY FAVORITE THINGS ABOUT SIRCLE MEDIA:

A few of my favorite tasks thus far, have included helping write monthly reports, (as I learned more about the analytics + post-month reporting), participating in photoshoots, and listening in on client calls, as I was able to better understand each clients’ goals and ideas. My first week at Sircle I had the opportunity to go to a client’s, (Caswell Massey’s) photoshoot (featuring a photo from the photoshoot below) which was very cool.

CaswellThis was exciting because it allowed me to meet our client face to face and see a bit behind the scenes. I love to get out of the office and take pictures outside; clients are always looking for more content for their account in new and fun environments. One of Sircle’s photographers used me in one of her shoots for Uplift Food and the client loved it and approved it. :)

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Sara gives me the opportunity to pitch ideas and contribute in a meaningful way. This is so rewarding and such an important ingredient of the Sircle Media intern experience. I love the Sircle team, as they have been very friendly and helpful during my time here. I am looking forward to learning more this summer and hope to continue with the agency next semester if they will have me!

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