Today marks the first earnings call for the Social Media giant, Facebook and the public is very curious to hear what is going on inside. One of the many benefits to us, but negative to the company are these constant public inspections on their stability. They will be probed and prodded by everyone looking to learn more about where they are headed. Here are some key touch points to look out for:
Users: Have they crossed that massive 1 Billion user threshold?
Ads: Lots of changes to their formats and delivery. Are they paying off in earnings?
Mobile: Are they making the necessary progress in mobile marketing?
Zynga: How closely are they working together to improve their relations and drive revenue?
This call should be very telling and I for one am very interested to hear where they stand. Facebook is without a question the Social Media industry leader and their success and failures impact us all. For a more in-depth look into the call look at this article on Mashable today!
Social Media does encompass everything digital and we feel very strongly that it is not just a marketing tool. It is a mandatory component of any business’ online infrastructure and touches all departments internally, including but not limited to customer service, recruiting, retention and sales.
All that being said, marketing is the lifeblood of any organization and social media is the most powerful ally any marketing team has on today’s internet. In our travels we are constantly asked to advise on which tools are best to use and how to use them. The big players have become an automatic, but who else should be considered? One definite tool that we have found to be very effective is Pinterest! We are certain this is not the first you are hearing of this beast of a platform, but that doesn’t mean you are using it (or at least effectively) yet!
“We’d advise it’s time for you to consider Pinterest as an integral part of your social marketing effort, right next to the Big 3 - Facebook, Twitter, and YouTube. Here’s why: businesses that have effectively used Pinterest as a marketing tool have experienced higher referral traffic, higher quality leads, more sharing through Facebook and Twitter, and increases in sales.
That says it all right there! That was taken from a recent article in Social Media Today and it is is the right message. Pinterest is such a powerful tool and it can be a tremendous source of traffic for your business. Some brands have really been making some really nice progress on the platform and if you haven’t already it is time to start paying attention. Read the article for some useful tips and be sure to share this great content with others.
The Sircle keeps on expanding with great, passionate and talented people. Our newest family member is Kelsey, an amazing young woman who is very focused and driven. We sat down to get to know her better and this is what we found out:
What is your name? Kelsey Fischbach
What made you get into social media? Social media is constantly expanding and gaining popularity. It’s an exciting and fast paced field that I believe I would well work in.
Where were you born? St. James, New York
How old are you? 21
What is your favorite color and why? Yellow because it’s bright and reminds me of summer
Best comedy film of all time? Step Brothers
What was the last song you listened to on your IPod? Semi Charmed Life by Third Eye Blind
One celebrity you would take on a date and why? Mary-Kate and Ashley Olsen. I grew up watching their movies and now follow their success as adults. The billion-dollar fashion empire they built at the age of 26 never ceases to amaze me.
An interesting choice on that last one. Was Full House even on air when she was born? Stay tuned for more from Kelsey!
Sircle Media intern Christina Mount is a very talented young woman. Christina is about to enter her Senior year in College, studying PR at the University of Plattsburgh. She came to us with incredible drive and motivation, looking to better the Sircle community in any way possible.
We sat down with Christina to learn a little more about her, and here is what we found out:
What is your name? Christina Mount
What made you get into social media? I went through a few different majors and getting a degree in Public Relations seemed to be the only fit. What really intrigued me about PR was the social media aspect of it. Social media has interested me from the start and I’m excited to get to learn more about it.
Where were you born? Stony Brook, NY
How old are you? 21
What is your favorite color and why? Violet because it is a calming color and I just love the way it looks with everything.
Best comedy film of all time? The best comedy film of all time is definitely Step Brothers. It’s the only movie that I think I was actually laughing so hard my stomach hurt.
What was the last song you listened to on your IPod? I’m not too sure, but if I had to guess it would probably be my favorite song at the moment, Crystal Castles-Not in love.
One celebrity you would take on a date and why? I would take Ryan Gosling on a date because he is my celebrity crush. I’m hoping one day we bump into each other, fall in love and get married!
Yeah, that might happen Christina, but until then keep an open mind to others! LOL
As marketers set out in the world of social media it is incredibly useful to know the demographics on each platform. As a brand or business you only have so much time to put into these new efforts and you don’t want to be fishing for too long in the wrong waters.
Content creation really is the most important piece of any online strategy, but then deploying that content to the right audience takes a little creativity and know how. For example, if you want to target affluent women, where are they? Pinterest sure seems like the place to be.
If your product or service has a clearly defined core age demographic then it is smart to know the numbers. Google+ core is 26-34 whereas Pinterest core is 35-44. Going heavy on the platforms that best match your target can definitely go a long way towards increased conversions. Then you have a working/winning formula in social media!
Below is an infographic that offers some insight. Check it out…Hope you find this useful!
Clients ask me this question all the time. The truth is that each business is a bit different and it takes some time and some thorough analysis of their own actual numbers to really make the call that is right for them. All that being said there is definitely some strategy into when the best times to post are from a universal perspective. Knowing when activity is highest will allow you to play the odds and increase your chances of being seen.
If you do post during peak times, especially on Facebook it is so important to have a good EdgeRank score. When activity is high, Facebook must make a decision on which posts will be seen in each user’s newsfeed, because it is impossible to show you every post and status update in your network. The pages with a higher affinity score in the aggregate and with any particular user are more likely to be seen than those without one. This is where optimizing your page pays off in a big way.
This infographic paints a useful picture of when the best times to post are. ENJOY:
What an important question that is to so many marketers online! Everybody is telling you that you must get on Facebook because that is where everyone is, but are there numbers to back up the overall value when calculating ROI? Alchemy Social set out to answer that question after analyzing metrics from its very own campaigns. What they found?
Fans are more likely to visit your store
Fans are more likely to frequently visit your store
Real bonafide fans that you have earned through effective communication, good business practices and effective word of mouth are very powerful for your business. Those you have coaxed to LIKE, or even purchased through a 3rd party service to increase your fan count are not. The investment in building a real community of LIKE’s pays off in the end. You just need to stay the course and develop a tribe of loyalists who want/need your product or service!
I really am the Social Media Community Manager for many of our clients. Businesses are relying on me to manage their established and/or emerging presence on the major social media platforms including Facebook, Twitter, Pinterest, among others.
I am one of the key drivers of change on the internet! My day to day work directly impacts a company’s success online. How unbelievable is that? I hope everyone has a great Fourth of July! Happy birthday to America and ME!