Sircle Media Acquires Dynadig

Sircle Web Solutions We are here

Today we announced that we acquired DynaDig LLC, a New York City based Digital Marketing Agency. This is another step in a series of strategic moves towards solidifying a more robust suite of services for our growing client base.

We are firm believers that Social Media is just a general term for today’s internet.  All digital touch points are opportunities to serve up meaningful content which a brand hopes will be found and then shared and engaged with. Sircle focuses on social, content and search and we are always looking for new and better ways to help our clients at this intersection. This acquisition and the start of our new Sircle Web Solutions Division will allow us to offer greatly improved and more comprehensive web design and development solutions for small and local businesses.

We have already begun working with new clients under this joint venture and will continue to roll out new products in the near future. The company will operate under the Sircle Media name and Chris Heller will be the Managing Director of the newly created Sircle Web Solutions division. CLICK HERE to see the Press Release

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Is Your Marketing Mobile Friendly?

mobile marketing devicesHaving a mobile strategy is no longer a nice to have, it is indeed a must have component of your marketing strategy. This can be a frustrating reality for business owners as it always seems that just when you finish one project a new one creeps up that is mission critical for your survival.

My general recommendation is that it is not wise to be first with market changes as you should learn a little about how to do things right.  First generally rushes in and paves the way to for the rest of us. More importantly they can show us what does and does not work and we can adjust our plan accordingly.  I am a proponent however, of being an early adopter so that you can get out ahead of the curve.

With mobile we are very deep into the revolution and non participants are now considered late to the game. Walk the streets and you will see the mobile madness everywhere you go. In a place like Manhattan you are likely to be walked into at least once per day by a passerby deeply engaged with their little screen.  This is where the eyeballs are and more importantly this is definitely where people turn to for information on the fly. Not being there at this point is just plain irresponsible.

Aside from the strong recommendation of having a mobile or better yet a responsive website, you need to think specifically about your actual marketing promotions to make sure they are sound.  If a visit to your campaign is likely to come from a mobile device then the onus is on you to ensure that the user experience is a good one. If it is not, the value will be lost AND more importantly that user will likely not come back. Don’t let that happen!

Dave Kerpen a thought leader in my business and someone I respect very much recently wrote this piece on this topic for Fast Company.  Give it a read!

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Should You Show Interest in Pinterest?

pinterest-openPinterest was the Social Media darling of last year and it continues to grow by the minute. With over 12 million active users in the US alone it is a marketing powerhouse that brands and businesses of all shapes and sizes should be paying close attention to. Yet for many, Pinterest is still not getting any love. Why is that?

Many clients I meet with tend to put Pinterest lower on the list of social networks to focus on, usually behind Facebook, Twitter and Instagram in that order.  I think you could make an argument, based on your business type that Pinterest should be placed at the top of that list.  Especially businesses with a relatively unknown brand name and e-commerce as their primary source of income.

People “shop” frequently on Pinterest and if they see a Pinned or LIKE’d image that catches their eye they are likely to click to learn more.  Point those images to “shop” URL’s and you have an interested buyer near a cash register. This is a winning formula!

Some quick Notes i found to be very interesting in a Bizrate Insights Report:

  1. 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase. This is compared with only 40% of online consumers who visit Facebook.
  2. 70% of users say they are on Pinterest to get inspiration on what to buy. By contrast, only 17% use Facebook for the same.
  3. 43% of Pinterest members agree that they use Pinterest to “associate with retailers or brands with which I identify”, compared to just 24% of Facebook users who agree to the same use with Facebook.

So you tell me, should you show interest in Pinterest?

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Facebook Graph Search Exploration

I posted in this blog about the launch announcement for Facebook’s Graph Search back in January and I was admittedly excited about the potential of it all. A couple of weeks later I was one of the early accounts granted access to the tool and have been using it ever since.

It definitely takes some getting used to, which makes sense for any major change like this.  For someone who uses Facebook literally all day long I have found it frustrating at times as I try to navigate amongst my various client pages.  When trying to quickly toggle from profile to profile I find to be a bit more cumbersome than before.

For businesses it is now more important than ever before to pay close attention to how your page is structured. Keywords, descriptions, key business information etc. need to be written in a way that will make it more likely to show up in search.  i.e. If you are a Steakhouse in NYC, you better make sure to have Steakhouse as a key business description and have your NYC address entered correctly.  Not to do so could put you out of a relevant search.  Here i queried (Steakhouses in NYC liked by my friends) and this is what came up.

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Arlington Club is only a few months old but they have done a tremendous job with PR and Social Media and have worked their way to the top of my list. (and many others in my circle, that is for sure) When I look at the names of my friends who like the restaurant I found 13 “influencers” who I feel are pretty trendy and know a good time. This leaves a positive impression on me personally and is much more influential than a Google Search or Yelp review, because my own personal impression of these people makes their LIKE that much more powerful to me.

I read this piece in Social Media Today which breaks the entire platform down a bit further and I feel there are some helpful tips here. I thought I would share it with my readers.  Has your account changed over yet?  What are your thoughts on Graph Search?

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