Say Hello To Sircle’s Newest Intern: Mike Calandro


Where are you from?
I live in Southbury, CT. I have lived there my whole life. It is boring and a dead-end place, but nice to visit.
Where do you go to college and what is your major?
Quinnipiac University in CT. My major is Public Relations and Spanish
Describe yourself in 140 characters or less:
Ahoy. My name is Mike Calandro and I spend an unhealthy amount of time listening to new music, watching movies and browsing social media.
What made you get into social media?
The first day of high school I created a Facebook account and fell down the rabbit hole into social media.I joined twitter and it was a loving relationship from then on.
What made you choose an internship at Sircle Media over other opportunities?
It seemed interesting and a direction that I was planning on taking post-college. So it was natural for me to choose it.
What are you hoping to get out of this internship?
Experience. I want to learn how to work in this field and be confident when I enter the job market.
What’s your favorite social media platform?Twitter. I love twitter because it has relies more on the content than the image behind it. I enjoy being able to broadcast my feelings in 140 characters, and telling people the random happenings in my life.
Best comedy film of all time?
The Big Lebowski
Last song you listened to on your iPod?
“BFK” by Freddie Gibbs

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Say Hello To Sircle’s Newest Intern: Erinn Magrosky

FullSizeRender-2Where did you grow up?
Hillsborough, New Jersey

What school do you attend and what year are you in? I am currently a Junior at Quinnipiac University in Connecticut.

What interests you most about social media?
I like how social media allows you to communicate to a wide audience in a short amount of time. Each social media platform is diverse and there is so much you can do on each. It also allows me to communicate with friends and family who I do not get to see that often.

What is your favorite social media platform and why? 
Twitter is probably my favorite and most used social media platform. Being away at college, I use it as a source to get my news when I do not have time to watch it on TV. I also like Twitter because in 140 characters I can communicate with friends, family, different organizations, and businesses around the world.

Describe yourself in 140 characters: I am a motivated college student who loves the beach, Disney, and baking. I love to read a good book or watch movie during my free time!

Dogs or cats?
I love dogs, I have a 10 year old Black Lab named Belle.

Starbucks, Dunkin Donuts, or local coffee shop?
I am a Starbucks girl. I love the drinks they offer during the Holiday season!

Favorite movie?
My favorite movie has to be The Notebook.

Last song you listened to?
Uptown Funk by Mark Ronson Ft. Bruno Mars

Celebrity crush?
Probably Ed Westwick who played Chuck Bass on the show Gossip Girl!

What are you hoping to get out of your internship at Sircle Media?
What I am hoping to get out of my Internship at Sircle Media is learning how social media impacts a business. I am so use to using social media for the social aspect that it offers me, but I am excited to get to learn how to use the different platforms in a professional way.

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Say Hello To Sircle’s Newest Intern: Phoebe Molano

phoebeWhat made you get into social media?

I was always interested in social media, really. I got a Facebook when I was in Junior High School (unfortunately during my awkward stage) A few years later, I got a Twitter and have been using it ever since to follow my favorite celebrities, companies and friends. Instagram, Twitter, Facebook and Pinterest have become a part of my daily life and I think its pretty cool that I can share my life and interact with anyone at the touch of a button.


Where were you born?

Stony Brook, NY


What’s your favorite color and why?

My favorite color is periwinkle, probably because the name is so unique and the color is calming


Best comedy film of all time?

Happy Gilmore


Last song you listened to on your iPod?

Get Me Some of That by Thomas Rhett


One celebrity you would take on a date and why?

Charlie Hunnam, because I am a huge fan of Sons of Anarchy and I love his accent!

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Parting Words From Our Intern Victoria Karatza


We sat down with one of our intern’s Victoria to discuss her time at Sircle Media. We are of course sad to see her go but know that she will go on to do great things!

Sircle: What did you enjoy most about interning at Sircle Media?

Victoria: What I enjoyed most was being able to work with a variety of clients and getting to see them grow and change on social media. I think it is really interesting to see which types of posts their followers like most and all of the types of content to post on different social media outlets. I also really enjoyed being able to do a variety of work, from designing to writing tweets to helping create content, it was nice to be able to do different things each week. Overall I think that Sircle was a great first internship experience. I loved working with Amy Marietta and being able to actually get hands-on experience in this line of work.

Sircle: What was the biggest thing you learned during your time here?

Victoria: The biggest thing I learned was how to create and put out content on different platforms. I learned how to best balance what to post on social media, and prior to this internship I never really put much thought into what is posted and how to ensure a balance of content is created. I think that these skills I learned at Sircle are not only applicable in the workforce but also our daily lives in general, especially since we all revolve around social media.

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Improve Tweets By Using Twitter Analytics

Twitter_AIt is not well-known that Twitter has an easy tool to help analyze tweets and boost tweet engagement. Social Media Examiner shares four easy steps to using and understanding Twitter analytics.

Twitter Activity 
There is no separate account needed to access Twitter analytics. Go to ads.twitter and sign in with your regular Twitter login information. After you’ve set a permanent country and time zone, you’ll have the option to click on ‘Analytics’ and view Tweet Activity. This will display your tweets from the past 28 days, as well as impressions, engagements, link clicks, retweets, favorites, and replies.

Export Data
Select ‘Export’ and choose the first batch of 92 days.You can repeat this process until you have at least a year’s worth of data downloaded. After this, consolidate all of this information into a master Microsoft Excel sheet. This document will help you take a look at the best times to tweet, what types of tweets get the most engagement, and the the amount of engagements your account has received.

Best Times to Tweet
Sort the data from the most to fewest impressions. You will be able to see what dates and times your tweets got the most impressions. From this information you can find trends based on day of week or time of the day. The top 50 or 100 tweets should give you an accurate view. Keep in mind that you should be tweeting consistently in order to get an accurate assessment.

Engaging Tweets
After you figure out the best time and day to tweet, the engagement column will help you assess what types of tweets are the most popular with your audience. Engagement takes into account all of the retweets, replies, favorites, or any other type of click.

This information gives you a greater understanding of your followers. It is important to export this data every few months to see if there are any changes.

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Facebook To Overtake YouTube

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There seems to be an infinite social media platforms to choose from. But, it is still important to maintain a strong Facebook presence. Social Media Examiner  recently shared  five research findings about Facebook and its impact online marketing:

According to 2014 website analytics, Facebook has four times more traffic than Pinterest, it’s nearest competitor. In just over a year, Facebook’s share of sending traffic to websites increased by 115%. This means that people are more likely to be redirected to other sites while scrolling through Facebook, as opposed to other social media platforms like Pinterest, Twitter, or Google+.

Video Uploads
Between January and June 2014, content creators uploaded 50% of videos directly to Facebook, instead of using a third party platform such as YouTube. In fact, researchers predict that direct Facebook video uploads will surpass those uploaded to YouTube by the end of the year. This may seem surprising since YouTube is a website created for the sole purpose of video uploading, but Facebook has consistently outperformed YouTube in views and engagement.

Mobile Usage
Nowadays, consumers access their social media accounts through their smartphones 71% of the time, and 24% of total social networking engagement happens on Facebook. Facebook is using these statistics to their advantage by constantly improving and expanding their mobile platform. In October of this year, Facebook acquired WhatsApp, the number one mobile messaging service.

Social Logins
In 2014, Facebook authenticated about 50% of all social logins. The other half of logins came from five separate social networks, making Facebook by far the biggest leader in social logins. Social logins are convenient for consumers, making them far less likely to abandon the registration process.

Email Offers
In a study examining the effectiveness of email outreach combined with Facebook advertisement, it was found that subscribers who opened their emails and were exposed to ads were 22% more likely to make a purchase.

Facebook has still proven to be extremely effective in increasing brand awareness, visibility, engagement, and email marketing. We don’t see Facebook going anywhere for a long time.

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