At a time when most people spend the free minutes of their day on their mobile devices, it’s important to look at ways to market a product or brand that works for these mobile consumers.
People want short videos because it fits the “on-the-go” lifestyle, and quick tidbits of videos are easier and more convenient for consumers to watch on their mobile devices.
According to Social Media Examiner, there are six basic types of short videos that can help you be successful in marketing on social media.
“How To” Videos
Creating a quick tutorial will grab consumer’s interest. Including a link to a more in-depth video (made with animations through a logo animation software) can generate more traffic to your website too.
Show off your skills and bring attention to your business in a quick and entertaining way.
Build Excitement for an Event
Short and sweet videos are a good way to advertise and build excitement for an upcoming event or holiday.
Introduce New Products
Play on the “me-first” aspect of human nature and show off your latest product. Walk the consumers through how it works and show them all the new and exciting features.
Show fans a behind-the-scenes look at the business. This humanizes the brand and lets people see the fun side of it.
Don’t Stress About Budget
You don’t need to spend a ton of money on video editing programs or props. Using every day items and free apps you can create powerful videos.
So, if you’re looking for a quick and easy way to share your product, using videos on social media is a fun way to get the word out. They also stand out from the clutter more, as not many brands have full embraced them as part of their weekly messaging mix. Videos are perfect for the “mobile” consumers of today. How is your video – game?