Stop Motion: If done right, it makes people stop and pay attention!

Dictionary result for stop-motion

noun
  1. a cinematographic technique whereby the camera is repeatedly stopped and started, for example, to give animated figures the impression of movement.

We have all seen them. Those clever videos that bring a seemingly still environment to life through a series of photos being married together into one asset. They are a great way to stand out from the clutter and add a deeper narrative than you can get with an individual still photograph.

It is very important to do it with precision though. If you don’t have the creative chops or the patience for that matter, they can come out very sloppy. When that happens it takes a seamless and high-quality asset and it degrades the experience quite a bit. Our recommendation is to keep it very simple, with only a few movements or transitions OR hire an expert like Sircle Media.

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When planning it out it is a good idea to storyboard it first, make a plan of attack and then get to work. Think about spillage, dust, light and even the shadow created by you and your camera. The slightest variation can trip you up and then you need to start all over again. That can lead to a huge time suck OR even quitting and never getting to the finish line.

If you want to talk stop motions, hit us up! We would love to discuss…

 

 

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Food Styling – Sells Product!

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If you want to stand out in the very crowded healthy CPG or beverage categories, it is very important to create high quality and memorable visual content. At Sircle Media, we are big believers in video content, but still photographs can pack quite a punch too.

One of the big differentiators from one brand to the next is the flavor or taste profile and brands need to include some imagery that helps tell that story. Well executed food styling can really make your product stand out and make it crave-able, which can move someone from awareness to trial very quickly. We all want healthy products in our lives and the added bonus is that they taste great too.

Sell that narrative and you will earn more first time users. Follow thru on that promise (meaning the product actually does taste good) and you will have customers for life!

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IGTV – Promotions in the main Instagram feed…

 

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Instagram has stumbled a bit out of the gate with IGTV, but the platform is committed to making this product stick. Not only does it open up a new frontier for creators on the social network, but it steals those same creators and the eyeballs that watch them from YouTube. The added cherry on top is the additional real estate for Ads and the revenue that comes with it. Trust me, they are going to make it work.

They recently rolled out a new feature that allows you to publish your IGTV uploads directly to the feed, where you can tease users back to view the whole video and your channel in the process. They made it super seamless at the time of posting, which will make it easy to adopt for users and is a very smart way to draw attention for sure.

Below you can see how it looks in the Instagram grid as well as the teaser to watch the full video when you click on the actual asset:

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We encourage brands to experiment with this and to use some longer form video content (especially a “hero” video that describes who you are and what you sell) in the process. There are some nuances to consider when doing this and we touch on the topic in a recent episode of our podcast, The Inner Sircle.  Enjoy!

 

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