Take a peek behind the scenes, with Sircle Media photographers Ilana and Ticha for our client, Real Food From The Ground Up. Sometimes, it takes a team effort to ensure that we stick the landing for our clients. This is our goal every single day!
When shooting stop motion animations, everything has to be taken into account. Changes in lighting, time of day, shadows of people walking by, camera movements and much, much more. You must pay attention to every detail if you want the quality and user experience to be sound. Tools like wireless remotes to control the camera for you are key, instead of the photographer touching the camera and potentially moving it, even on one single frame, which can be enough to ruin the whole concept.
Our stop motion assets are optimized to show a brand’s product in practical use. Here we have the client’s packaging in the frame which allows for subtle awareness while being entertained by the fun animations created with the chips. For a relatively new brand, that really wants to push consideration and trial at retail stores, this is exactly the type of approach that makes sense. We also are getting the most out of Instagram’s algorithm by turning a regular photo, into a fun engaging video. Videos perform better and the message is retained more by the viewer. That’s a win in our books!
We sat down with our awesome new motion graphics intern Amanda, to get to know her a bit better. Enjoy!
Name? Amanda Stanton
Hometown? San Francisco, CA
School? Savannah College of Art and Design (SCAD), Savannah, Georgia
Major? Motion Media
Why Sircle Media? I love for the opportunity to create an aesthetic for companies on multiple platforms that match the vibe of their company and attracts clients. It is important as a Motion Graphics artist to understand how to create appealing content for viewers in social media and beyond, and I knew that working for Sircle Media would be an amazing learning experience.
Most Likely To? Drop everything and travel the world