Sircle Squad Intern: Cameron

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Name: Cameron Scotland

Hometown: Brooklyn

University and Major: CUNY New York City College of Technology / Communication Design

Year: Third Year Student

Most Likely To?: Most likely to laugh at a bad joke

Why Sircle Media?: I wanted hands-on work experience and an opportunity to build my portfolio, and Sircle Media looked perfect for that. So far I have done quite a bit of work and seeing it go live on a client’s social network has felt very rewarding!

What is one social media skill or topic you’ve been working on during your internship?: Creating templates for my work when I have the opportunity to is something I’ve been doing; It’s helped guide me, and also allow me to work more efficiently all while keeping client’s content cohesive

What is one skill or topic you hope to learn more about?: One skill/topic I want to learn more about is rebranding

Favorite client to work on?: TravelStore has been my favorite client to work on, I’ve been doing a lot of graphics for them!

 

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A Day of Giving Back at Holy Apostles Soup Kitchen

At Sircle, we feel that it is very important to take a moment and provide help to those less fortunate. To that end, the Sircle Squad recently spent an afternoon at the Holy Apostles Soup Kitchen for an extremely rewarding volunteer event.

This is New York’s largest food program (and the 2nd largest in the nation) with the mission to feed the hungry, comfort the afflicted, seek justice for the homeless, and provide a sense of hope and opportunity to those in need. Holy Apostles serves a free lunch 5 days per week, Monday-Friday from 10:30AM-12:30PM and we joined in to lend a hand at one of those lunches last Friday.

Before getting started, the staff gave us an informational orientation to learn a bit more about who we would be serving as well as the very impressive history of this amazing program. Afterward, the team hopped into a “soup soul train” to show off our best moves and get our bodies moving and ready for the day. We won’t share the videos here, but we can confirm it was a lot of fun.

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We were reminded during orientation that those coming through the doors for lunch are our guests, and we are their accommodating hosts. The people in attendance are just like the rest of us and are only there because some circumstances in their life put them in a tough spot. They spend most of their days stressed, on the move and feeling uncertain and our objective was to deliver a warm meal and experience to make their day a little more enjoyable.

Each squad member was then assigned to a position in either the kitchen or dining area to help cook and serve the meal for that day. We suited up in our aprons, gloves, and hairnets and got to work. Throughout the day we exchanged smiles, laughs, and even made a few new friends in the process.sircle media action shot 3

 

In New York City there are 61,000+ homeless people, many of whom don’t have access to adequate nutrition. We spend a lot of our time working with better for you CPG and beverage brands and it is easy to lose site of the fact that many people dont have any idea when their next meal will be, let alone how to get one that is good for you. Throughout the day we were reminded that homelessness and food insecurity can happen to anyone, anywhere, even us.

Dedicating our afternoon to give back at Holy Apostles Soup Kitchen was extremely eye-opening and rewarding. As an agency based in Manhattan, we strongly believe in giving back to our local community. Service reminds us of our company values of compassion and humility and we were all humbled by the experience. Lending a hand also shows us that although we live in a crazy world, one can always take action to make a difference in the lives of others. Even if it is just serving one meal, it means more to some than others.

As Sircle Media, we will always see the value in pausing, rolling up our sleeves, gaining perspective, and being grateful for all of the amazing things and people who surround us. We encourage anyone who can, to do the same.

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Truth Nutrition X @Stellathelight = Influencer Collaboration Success!

When a great brand and influencer pair together, what you see are quick results. Recently one of our clients, Truth Nutrition, an all natural, vegan pre-workout supplement, and influencer @stellathelight, came together for an epic giveaway collaboration.

 Stella, who is a plant-based health coach and fitness enthusiast, was not only a perfect fit for our client, but was also a positive, and professional partner. For the giveaway, Stella was asked to create a post promoting Truth Nutrition’s Vegan BCCA and she truly exceeded our expectations!

Instead of a simple in-feed post for the giveaway, Stella stepped it up and created a well-directed video showing how she incorporates Truth Nutrition into her diet and in the caption, explained all of the benefits of the product. Her motivation to do a stellar job for the giveaway showed that she is a hard-working partner, and someone we’d like to collaborate with in the future.


Not only did Stella provide excellent feedback and create good quality work, but it also produced great results! Our client saw an uptick of 200 followers, which is significant for an unknown brand and from a single post. This giveaway also earned a reach of 16,861 users and 397 profile visits which represents some solid visibility. The fact that she presented it in a fun and simple usage case, made that even more impactful. This served as an excellent advertisement for how and when to use the product. = Win!

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Because Instagram is now saturated with influencers, it has become more and more difficult to find partners who will settle on a reasonable and accurate market price and also provide very solid work. Sircle is always on the hunt for value plays in this arena and this partnership with @stellathelight provided just that. We will most certainly be working with her again!

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Sircle Squad Intern: Morgan

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Full name: Morgan Forrest

Hometown: Marlton, NJ

University and Major: University of Delaware – Marketing major with a double minor in Advertising and Professional Selling

Year: Junior

Why Sircle Media?: Interning at Sircle Media has given me the unique opportunity to utilize my passion for social media in a real world environment. Capturing the voice of the brand and allowing them to tell their story and showcase their personality through social media is unlike anything I have done before. In my few months here so far, I have gained more valuable knowledge and experience in the field of social media marketing than I thought possible and I am so grateful to have this learning experience.

What do you look forward to during your internship?: Getting to work alongside my Social Media Manager, Lexi. She has so much knowledge and experience to share with me and I love having the opportunity to learn new things in the world of social media every single day!

What is one topic/skill that you’ve improved on so far during your internship?: During my internship I’ve had the opportunity to learn more about influencer marketing and the thought process that goes into selecting appropriate influencers for each individual brand. This is my first experience working with influencers and I’ve gained valuable hands on knowledge and experience that can be applied to my daily intern activities.

Most Likely To?: be online shopping

Favorite Move/Book?: Sweet Home Alabama

Appetizer or Dessert?: Dessert

Beach or Forest?: Beach

Favorite Client to Work On?: Real Food From The Ground Up

 

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Stop, Collaborate & Listen!

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Over the years we have managed countless examples of successful collaborations between like-minded brands. They are proven winners with regards to improved awareness, increased followers/reach/email captures and they just really add to and augment overall metrics for a brand’s social strategy.

One of the most common ways for brands to collaborate is through a giveaway. The most common formula we like to deploy is to have two or more brands give a prize to a random winner who follows all brands included, leaves a comment on the giveaway post, and tags a friend in the comments. This alone immediately increases followers, engagement, and reach.

Sometimes we will loop in an additional brand that might be outside of the vertical but still appeal to a similar consumer. Just this week, one of our clients, Simply Tera’s, a line of organic and deliciously flavored whey and plant-based protein powder, teamed up with well-known healthy CPG brand Carrington Farms, as well as the outdoor equipment brand Yeti, for an epic giveaway.

The giveaway offered a prize of Simply’s Tera’s Chocolate Organic Whey Protein, Carrington Farms’ Coconut Oil Go Packs, and a Yeti insulated mug to create the perfect cup of joe for #NationalCoffeeDay, a popular social media-based “holiday.”  These types of days add extra juice to collaborations because the hashtag is trending and there is already a conversation around it. Add in a nice piece of creative and a solid prize and you have a winning formula.

Tera’s was acquired by Carrington Farms, back in March of 2018 and became a Sircle client soon after. As a way to grow each brand’s following and pair the two together in the minds of consumers, they began partnering in a series of collabs in June of this year.

Not only was it important to cross-pollinate a bit, but it was just as important to appeal to new audiences too. To help with this, we decided to loop in a 3rd brand in each giveaway to guarantee even more reach and engagement among new eyeballs.

The first giveaway launched in June with a Keto theme, which included a prize of Tera’s Simply Whey Vanilla Protein, Carrington Farms MCT Liquid Coconut Oil, and a sampler pack of the delicious Keto Bars.

The giveaway received an uptick in 100+ followers with extremely high engagement on all brands’ posts.

Their next collaboration launched in July and featured the popular blender brand, Ninja. The collaboration included a smoothie bowl recipe using Tera’s and Carrington’s products, and a blender included as an extra incentive! This giveaway was posted on July 10th and ran until the end of the month, creating a longer-runway for entries. When giveaways run for a longer period of time, there’s even more opportunity to advertise the giveaway through Stories, paid social, email and WOM, which affords users more time and entry points, to follow all brands, engage and enter! Running this longer giveaway created an influx of 200 new followers throughout the month.

Our team has mastered the art of a successful giveaway and to do so you need to double down on the tried and true, while also always be willing to experiment with the new. When collaborating, it’s important to think outside the box and create giveaways you believe your audience will love. Try to pair with like-minded brands, create assets that are compelling (VERY IMPORTANT) and make sure you’re promoting your giveaways via as many tactics as you can to improve your results.

If any brand wants to collaborate, we are all ears!

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Creating a Community With Facebook Groups

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At Sircle Media, we believe in three key categories for a successful social media strategy; content, engagement, and growth. Engagement is often the least focused on, but we believe it is the most important of the three pillars.  The whole point of social media is to be just that, social. You need to post content with the hopes of striking up a conversation and then be ready to continue the dialogue when a person takes action. When you actively respond to comments, customer concerns, etc., you show your customers you care about creating a relationship based on trust and respect.

A great way to foster a community is with Facebook Groups. In 2018, the new Facebook algorithm made groups more noticeable on the feed. Nowadays, Facebook Groups operate more like fan pages did a few years ago and they offer the only real organic opportunities on the social network. If you create a group that is properly centered around your brand and what it stands for, you give users the opportunity to move from loyalty to advocacy. You do this by sharing experiences, giving customer support, testing products and services, generating feedback from group users, and much, much more. These groups give you the opportunity to showcase your expertise and display dedication to your customers.

Here are some best practices that we found worked best for our client, Rethink Water, when we created their Facebook Group, called Project MOM-entum. This is where brand ambassadors share photos of their children drinking Rethink and then take part in a small, but active community of like-minded parents.

Facebook Group Best Practices

Give your group a catchy and effective name

Choosing the right name is one of the most important steps when creating your Facebook Group. Make sure your group name reflects the people who will be engaging with it every day.

Define the What and the Who of your group.

What is it?: A community? A hangout? A support group?

Who is it for?: Fitness experts? Personal trainers? Dietitians?

Make sure to include keywords geared towards your niche audience, because Facebook acts almost like a search engine with this. For Rethink, we decided to name their group Project MOM-entum that would be a place for moms to come and share content and stories about their favorite topic, their kids!

Understand your target audience 

What are they passionate about? What do they have in common? What are their goals, dreams, and aspirations? What would make them feel like they’re part of a community? Knowing all of this early on will help guide you when posting and engaging with your group members. Make them feel like the group is about THEM.

Engage as frequently as possible 

It’s not enough to just know who your audience is, but you also need to give them attention and show that you care. Answer customer questions, generate feedback and improve the customer experience every day.

Post your best content 

Yes, a Facebook Group is a community, but it can also be a visual platform. Not only should you post your own “best-of” content to start a discussion, but you can also collect user-generated content from your group members and share, share, share.

Push the community agenda 

Make sure that your customers, influencers, brand ambassadors and even new prospects know about the group. Don’t be shy about spreading the word and then make sure to add value to your members so they feel compelled to do the same. You want people to want to be insiders and then partake as much as possible.

The goal is here is more about depth than width. Meaning you want to harvest real loyalists, more than just focusing on boosting vanity metrics. It isn’t about maximum members, but more about highly engaged members.

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