Sircle Squad Intern: Morgan

Screen Shot 2019-10-08 at 11.53.25 AM

Full name: Morgan Forrest

Hometown: Marlton, NJ

University and Major: University of Delaware – Marketing major with a double minor in Advertising and Professional Selling

Year: Junior

Why Sircle Media?: Interning at Sircle Media has given me the unique opportunity to utilize my passion for social media in a real world environment. Capturing the voice of the brand and allowing them to tell their story and showcase their personality through social media is unlike anything I have done before. In my few months here so far, I have gained more valuable knowledge and experience in the field of social media marketing than I thought possible and I am so grateful to have this learning experience.

What do you look forward to during your internship?: Getting to work alongside my Social Media Manager, Lexi. She has so much knowledge and experience to share with me and I love having the opportunity to learn new things in the world of social media every single day!

What is one topic/skill that you’ve improved on so far during your internship?: During my internship I’ve had the opportunity to learn more about influencer marketing and the thought process that goes into selecting appropriate influencers for each individual brand. This is my first experience working with influencers and I’ve gained valuable hands on knowledge and experience that can be applied to my daily intern activities.

Most Likely To?: be online shopping

Favorite Move/Book?: Sweet Home Alabama

Appetizer or Dessert?: Dessert

Beach or Forest?: Beach

Favorite Client to Work On?: Real Food From The Ground Up

 

Add a comment

Tags: , , , ,

Stop, Collaborate & Listen!

Screen Shot 2019-10-04 at 11.25.51 AM

Over the years we have managed countless examples of successful collaborations between like-minded brands. They are proven winners with regards to improved awareness, increased followers/reach/email captures and they just really add to and augment overall metrics for a brand’s social strategy.

One of the most common ways for brands to collaborate is through a giveaway. The most common formula we like to deploy is to have two or more brands give a prize to a random winner who follows all brands included, leaves a comment on the giveaway post, and tags a friend in the comments. This alone immediately increases followers, engagement, and reach.

Sometimes we will loop in an additional brand that might be outside of the vertical but still appeal to a similar consumer. Just this week, one of our clients, Simply Tera’s, a line of organic and deliciously flavored whey and plant-based protein powder, teamed up with well-known healthy CPG brand Carrington Farms, as well as the outdoor equipment brand Yeti, for an epic giveaway.

The giveaway offered a prize of Simply’s Tera’s Chocolate Organic Whey Protein, Carrington Farms’ Coconut Oil Go Packs, and a Yeti insulated mug to create the perfect cup of joe for #NationalCoffeeDay, a popular social media-based “holiday.”  These types of days add extra juice to collaborations because the hashtag is trending and there is already a conversation around it. Add in a nice piece of creative and a solid prize and you have a winning formula.

Tera’s was acquired by Carrington Farms, back in March of 2018 and became a Sircle client soon after. As a way to grow each brand’s following and pair the two together in the minds of consumers, they began partnering in a series of collabs in June of this year.

Not only was it important to cross-pollinate a bit, but it was just as important to appeal to new audiences too. To help with this, we decided to loop in a 3rd brand in each giveaway to guarantee even more reach and engagement among new eyeballs.

The first giveaway launched in June with a Keto theme, which included a prize of Tera’s Simply Whey Vanilla Protein, Carrington Farms MCT Liquid Coconut Oil, and a sampler pack of the delicious Keto Bars.

The giveaway received an uptick in 100+ followers with extremely high engagement on all brands’ posts.

Their next collaboration launched in July and featured the popular blender brand, Ninja. The collaboration included a smoothie bowl recipe using Tera’s and Carrington’s products, and a blender included as an extra incentive! This giveaway was posted on July 10th and ran until the end of the month, creating a longer-runway for entries. When giveaways run for a longer period of time, there’s even more opportunity to advertise the giveaway through Stories, paid social, email and WOM, which affords users more time and entry points, to follow all brands, engage and enter! Running this longer giveaway created an influx of 200 new followers throughout the month.

Our team has mastered the art of a successful giveaway and to do so you need to double down on the tried and true, while also always be willing to experiment with the new. When collaborating, it’s important to think outside the box and create giveaways you believe your audience will love. Try to pair with like-minded brands, create assets that are compelling (VERY IMPORTANT) and make sure you’re promoting your giveaways via as many tactics as you can to improve your results.

If any brand wants to collaborate, we are all ears!

Add a comment

Tags: , , , , , ,

Creating a Community With Facebook Groups

fb-groups

At Sircle Media, we believe in three key categories for a successful social media strategy; content, engagement, and growth. Engagement is often the least focused on, but we believe it is the most important of the three pillars.  The whole point of social media is to be just that, social. You need to post content with the hopes of striking up a conversation and then be ready to continue the dialogue when a person takes action. When you actively respond to comments, customer concerns, etc., you show your customers you care about creating a relationship based on trust and respect.

A great way to foster a community is with Facebook Groups. In 2018, the new Facebook algorithm made groups more noticeable on the feed. Nowadays, Facebook Groups operate more like fan pages did a few years ago and they offer the only real organic opportunities on the social network. If you create a group that is properly centered around your brand and what it stands for, you give users the opportunity to move from loyalty to advocacy. You do this by sharing experiences, giving customer support, testing products and services, generating feedback from group users, and much, much more. These groups give you the opportunity to showcase your expertise and display dedication to your customers.

Here are some best practices that we found worked best for our client, Rethink Water, when we created their Facebook Group, called Project MOM-entum. This is where brand ambassadors share photos of their children drinking Rethink and then take part in a small, but active community of like-minded parents.

Facebook Group Best Practices

Give your group a catchy and effective name

Choosing the right name is one of the most important steps when creating your Facebook Group. Make sure your group name reflects the people who will be engaging with it every day.

Define the What and the Who of your group.

What is it?: A community? A hangout? A support group?

Who is it for?: Fitness experts? Personal trainers? Dietitians?

Make sure to include keywords geared towards your niche audience, because Facebook acts almost like a search engine with this. For Rethink, we decided to name their group Project MOM-entum that would be a place for moms to come and share content and stories about their favorite topic, their kids!

Understand your target audience 

What are they passionate about? What do they have in common? What are their goals, dreams, and aspirations? What would make them feel like they’re part of a community? Knowing all of this early on will help guide you when posting and engaging with your group members. Make them feel like the group is about THEM.

Engage as frequently as possible 

It’s not enough to just know who your audience is, but you also need to give them attention and show that you care. Answer customer questions, generate feedback and improve the customer experience every day.

Post your best content 

Yes, a Facebook Group is a community, but it can also be a visual platform. Not only should you post your own “best-of” content to start a discussion, but you can also collect user-generated content from your group members and share, share, share.

Push the community agenda 

Make sure that your customers, influencers, brand ambassadors and even new prospects know about the group. Don’t be shy about spreading the word and then make sure to add value to your members so they feel compelled to do the same. You want people to want to be insiders and then partake as much as possible.

The goal is here is more about depth than width. Meaning you want to harvest real loyalists, more than just focusing on boosting vanity metrics. It isn’t about maximum members, but more about highly engaged members.

Add a comment

Tags: , , , ,