Welcome to the Sircle Squad, Wyatt!

Recently, we sat down to get to know one of our newest hires, Wyatt Davis! We were connected with Wyatt through another Sircle Media employee and immediately saw a perfect fit. We know that her creativity, drive, and positivity will be a huge contributor to our future success! Without further ado, let’s meet her!

Full Name/Nickname: Wyatt Davis. Some people call me “Wy” or “Wyty”!

Current Position: Social Media Manager

Beach or Mountains?: This is SO tough, I love a balance of both but I’d probably have to say the beach.

What was your journey to finding Sircle Media?: It’s a funny story actually. I was job hunting after working in Paid Social for 3 years and had worked with Lexi Levy (a current Sircle employee) on an account and we stayed in touch. She mentioned Sircle and talked about how much she loves it, and I personally don’t know anyone who even likes their job, so I knew she was on to something. After my first interview, I was sold.

What was your reason for choosing a Social agency?: The main reason I wanted to come to a company like Sircle was to do something more creative within the social media realm after being in paid social for 3 years and having a brief stint on our creative team there. Working with Lexi in the past was a huge help!

What has been your impression of Sircle so far?: Scrappy, creative, smart, innovative, fast-acting, driven, organized, and caring are the words that come to mind.

What can you tell us about Adam?: He’s a big part of the reason that I chose to work at Sircle. He’s incredibly intelligent and cares so much about the company and his employees which means a lot to me. He’s fostered a great community with the team and our clients.

What can you tell us about your team?: Beyond cool and friendly. I’m 4 weeks into the job and I couldn’t feel more welcomed. Everyone is really diverse but comes together in a great way.

How do you think Sircle Media stands out from other agencies?: In so many ways. There’s consistent support, you’re not worked to the bone, morale is high, company culture is great, the content we create is beautiful and professional and done by a small team. Adam is our main salesperson, and we’re able to be picky about who our clients are.

What is your favorite activity to do outside of work?: I would have to say it is finding new restaurants. I’m a huge foodie and living in NYC is a foodie’s dream. I also love seeing live music and bingeing true crime shows.

Add a comment

Tags: , , , , ,

What’s cooking, with Bare Bones Broth X @Sweatsandthecity?

IMG_1062-2
Creating meaningful relationships with influencers is more important now than ever before. 2019 was the year that saw Instagram become too over-saturated with “one and done” influencer partners, trying to promote different products seemingly on a daily basis. That’s why as a social agency, we seek out long-term, authentic relationships with influencers who give honest feedback about their favorite products and can be a true partner and collaborator. These are much more valuable than an influencer who poses once with your product in hand, but never really becomes a customer or a fan. 2020 should be all about depth!

Recently one of our clients, Bare Bones Broth, an organic line of high-protein, Keto-friendly Bone Broth teamed up with fitness & wellness experts, Elizabeth and Dale of @sweatsandthecity for a three-month partnership. Their first in-feed post included an extremely thoughtful caption by Dale explaining the four ways she loves to enjoy the product. Elizabeth and Dale are the perfect partners for this brand because they talk about all things wellness, fitness, beauty, and food-related and have a large and engaged audience base. Their fans have diverse interests and this client wants to cast a wider net than just strictly speaking to super healthy eaters, making this a perfect pairing.

Screen Shot 2019-12-12 at 12.43.45 PM

When creating long-lasting, meaningful relationships with influencer partners, it’s important to show the authenticity of that relationship to your fans and followers in more ways than an Instagram post. We suggest that brands think outside of the box and look for creative ways to bring value to their audience. To that end, as part of this partnership, we had them create a blog post that we felt would better explain the product and the relationship. This is an excellent format to answer potential questions and is good fodder that can be used as part of the content marketing and sales journey on the brand’s domain.

Here we allowed our fan base to learn more about who we’ve chosen as a partner and why they’re such a great fit. To show this, we conducted a Q+A with Elizabeth and Dale found here! They answered a bunch of great questions and even highlighted their own personal, favorite products:

What are each of your favorite products from Bare Bones?

We are both huge fans of the Organic Chicken Bone Broth and Rosemary & Lemon. They have so much flavor!

 

 

Add a comment

Tags: , , ,

Brand Authenticity is Key: Incorporate Your Founder

It’s true that in the world of social media, we’re surrounded by perfectly curated photos, filters, and the ability to “fake it.” It’s easier now than ever before, to be something you’re not, but it is very hard to fake a true founder’s story. Lean into that.

At Sircle Media we believe brands should be vulnerable and display true transparency on social networks. Social media affords customers an opportunity to speak directly with their favorite companies and it also allows brands to tell their story in an honest way. While planning and curating are still highly recommended, there is something special about the opportunity to get into a dialogue with a driven and passionate founder. Not only does it feel more real and connected, but in today’s Shark Tank inspired culture, people love the idea of the Entrepreneur’s journey, especially from a confident and awesome woman!

If the founder has a personal story about why they created their brand, this creates a sense of trust and personality. Even better, if they are an expert in their field, this will establish and convey competence and authority. It is one thing to think “your baby is the cutest” but another to back it up with data and experience.

The strategies you use to include your founder are just as important. For one of our clients, Uplift Food, a line of prebiotic gut-healthy foods to support your mood, we actively involve their founder, Kara Landau. Kara has a very personal story as to why she started her brand. In an Uplift Food Instagram post, she explains how she created her brand after she moved from Australia to America following the end of a long term relationship. She found herself heartbroken and emotionally distraught. As a student of nutrition, she set out on a quest to discover the relationship between food and happiness.

Since Kara is also a Registered Dietitian, creating content around her only reaffirms her expertise in the nutrition field and the quality of her products. Not only does Uplift Food include Kara in their posts, but they also have a highlight called “Kara’s Corner”, where she shares recipes, events, and benefits of the Daily Uplifter. Kara’s personal Instagram handle (@theprebioticdietician) is also featured in Uplift Food’s Instagram bio, so users can explore her account and get a taste of her personal life.

            

We love working with Kara because she is knowledgeable, positive, and always ready to brainstorm new ideas! Audiences love getting insider information from Kara because it makes them feel like they are part of a community and her journey. When you have an inspiring founder, with a compelling story, you should really double down on it.  Remember, that people want to buy from people they know and trust and most of us want to feel inspired. Let them inside and develop a community of loyalists!

Add a comment

Tags: , , , ,

Happy 5 Year Anniversary, Jenna!

Jenna-Blog

This week, our senior photographer Jenna Ruocco celebrates her 5 year anniversary with Sircle Media. This is an important milestone, especially for someone working at their first job straight out of college. We sat down with her to ask some questions and get her POV after a half-decade working full-time on the squad. Enjoy.

How did your journey with Sircle Media begin?

My journey here began back in December 2013, as an intern during my senior year of college. CRAZY!!! Two of my sorority sisters worked for Sircle and they had asked if I wanted to start an internship. I said yes with no hesitation and started as a remote intern. Adam later asked if I wanted to continue interning post-grad, and of course, I said yes as I truly loved what I was doing and wanted to continue to be a part of it!  I continued to intern for a few months in the office, then started working part-time for a short stint and eventually moved up to full-time on January 5th, 2015. The rest is history!

What have been some of your biggest milestones while working at Sircle?

In college, I was a dual concentration in Graphic Design and Photography.  Early on though, there wasn’t much need for a photographer at Sircle because it was much more about graphics. As a result, I began here as a Graphic Design intern and never really touched a camera. So I would say my biggest milestone, was when we moved to more reliance on taking photos and I became the first photographer for the agency. Fast forward and now we have developed a department that is one of the agency’s biggest strengths. We have grown tremendously since our early days when I used to shoot simple product shots at my desk or around NYC. Nowadays, we have a full studio, on-site photoshoots, and three more photographers working alongside me. Working my way up from intern, to part-time, to full-time and now finally to Senior Photographer, has been a series of great milestones for me.

How have you seen your skills progress over your time here?

Coming in, I was very much an abstract/film photo photographer, but at Sircle, it is mostly product photography, food/spirit photography and model/lifestyle photography. Product photography is very different than anything I had done in college or even in my free time. I had to jump right in and learn quickly and I am constantly evolving and adapting to the needs of the many clients Sircle services. We are always shooting something new so it keeps things very interesting! 

How has the company changed for the better in your 5 years?

Sircle has grown tremendously since I first started back in 2013. What was just 5 employees back then, has ballooned to 19, across multiple departments and our client list is ever-growing! I have seen quite a bit of change over the years. From coworkers to clients, to office space AND I have to say that where we are right now, is the best and strongest Sircle has ever been. I am proud to be a part of it and pumped about all that is on the horizon.

What is the biggest lesson you have learned from working with Adam?

It’s hard to narrow down the biggest lesson as I am always learning from him. This may sound cliche, but I would say Adam has taught me how to be the best employee/coworker I can be. He is always guiding us and making sure we are always putting forth our best selves with our coworkers and with our clients. We are truly a family here at Sircle and that is made possible through the foundation Adam has built and the values he instills in us each and every day.

What has been your favorite product or client to work with and why?

I would say Michter’s Whiskey has been my favorite client for sure. It’s the account I have worked on the longest and was one of the first spirit brands I’ve ever photographed. I have developed a very strong relationship with them over the years and I have even been down to Kentucky to shoot at their distillery, which was awesome. They are an amazing brand and I love helping them tell their story.

What do you look forward to in the future at Sircle Media?

There are SO many things I am looking forward to. Mainly, our ever-growing team and new coworkers I get to crush life with every day. I am excited to continue to meet and shoot for new clients and products and further develop my skills. This year I am focused on expanding my management skills and growing my department, so that should be a rewarding challenge.

I’m excited to watch this company continue to grow and to know that am such an integral part of that progress. I’m so grateful to be a part of an amazing team and company!

Add a comment

Tags: , , , ,