50% of Consumers Value a Brand’s Facebook Page More Than Its Website

I was reading Mashable this AM and came across a powerful and compelling Infographic that really nails the argument for having a Facebook fan page.  It shows that 50% of consumers think a Facebook page is more useful that a brand’s own website.  According to a market study conducted by Lab42 82% of respondents felt that Facebook pages were a great place to interact with brands.  This is a very powerful statistic that should make marketers take notice.

Of course it isn’t enough to just have a page, you have to have a real strategy behind your page to make it effective. These types of studies should solidify the point that if done correctly, it is in fact a worthy endeavor.  Facebook represents such a tremendous “uncontrolled” and “real” marketing conversation vehicle for brands and consumers to engage. Brands must take it seriously!

Look through the Infographic for some compelling stats.  The complete Mashable Article is here too. Enjoy!


















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One Response to “50% of Consumers Value a Brand’s Facebook Page More Than Its Website”

  1. Agreed. I think there is a lot of information in this infographic that could easily be misunderstood by brand managers. You’re absolutely right – it’s not enough to have a Facebook page, you must also have a strong strategy behind it.
    Do you have any thoughts as to why so many consumers prefer Facebook pages to websites? I wrote my thoughts in my blog, but I’d love to get other perspectives – http://www.clixfuel.com/brand-facebook-pages-are-more-important-to-consumers-than-websites/



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