Is your brand on Pinterest? If the visual discovery platform is not in your current or future marketing plan, you’re making a big mistake. Big. Pinterest is a great tool for e-commerce stores to use to increase site traffic and boost sales.Visual storytelling is a key element to any brand. “According to a new study by Piqora, A pin on Pinterest generates $0.78 in sales, on average on e-commerce sites, which is 25% more than what it drove in the fourth quarter of 2012. What’s more, a pin is repinned (a form of sharing) 10 times on average” ().
“Another interesting point made is that pins are “frozen in time,” in that they tend to be pinned and repinned often over time, rather than fading away like a typical Facebook or Twitter post. That’s because Pinterest is not focused on user feeds, but on category pages and popular sections.” (Business Insider)
According to Social Media Examiner, here are six ways brands are using Pinterest:
1. Bring Pinterest to You
2. Share Your Lifestyle, Not Your Products
3. Partner With Influential Guest Pinners
4. Show Your Fans You Appreciate Them
5. Humanize Your Brand
6. Inspire Your Audience
For more on these six ways to use Pinterest to promote your brand, click here.
Pinterest/E-Commerce Infographic (via Shopify):