Happy 3 Year Anniversary, Ticha!

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Recently, we celebrated the 3 year anniversary of Sircle Squad member and talented Photographer, Ticha Vichitlakakran. We wanted to ask Ticha a few questions to reflect on her time here at Sircle Media and find out what she’s learned along the way.

How did your journey at Sircle Media start? 

My major required me to have at least one internship and so during my senior year, I applied and got it! I was inexperienced and I had absolutely no idea what it would all entail or if I would be any good. I remember my first day very clearly in my head. I met Jenna for the first time and she had this amazing new tattoo and I just remembered feeling so welcomed by the whole team. That first day, Jenna had me standing on top of a table!

What do you remember as the best day at work? 

This is a tough one – being here for so long I can’t pinpoint a specific day but I can say that the days when the office is calm, Carlos is playing some tunes, and everyone is chatting all together (while working of course!) those days are the best! BUT if I had to choose ONE day… it has got to be my birthday 2 years ago when I had a MASSIVE pizza party.

What about the most difficult? What did you learn from that experience? 

One of the most difficult days in office was when I was working on a client that was not the easiest. Every call ended terribly and everyone seemed to be at a loss. The whole experience was tough but one of the most important things I took from it was that this/it is a team effort and when you need help – ask!

How do you think you’ve evolved throughout your three years on the Sircle Squad? 

Honestly, the Ticha from last year even is unrecognizable. Meaning I have progressed and grown so much, it is crazy.  I would not be the photographer I am today without having been here. From day 1 I was thrown right into it and every day since I have learned something new. In this kind of work, evolving is a must. Everything is constantly changing and faster than ever. You just have to keep up.

What is your favorite part about working at Sircle Media? 

My favorite part of working at Sircle Media is that since being here for such a long period of time – I have kind of grown with the company. I am grateful for this company and the team behind it. I’ve seen it grow tremendously through the last 3 years alone and I am proud to say that I have been a part of it.

What are you looking forward to in years to come?

I’m looking forward to seeing more progress and growth. As I said, I learn something new every day.

Thank you, Ticha for all of your hard work and for bringing such positive energy to the team! You’re a true SircleSquad member and we truly appreciate all that you do!

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Sircle Squad Intern: Eve Serfaty

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Hi! My name is Eve Serfaty and I am a rising senior at the University of Maryland studying Communications. Today sadly marks my last day as a summer intern here at Sircle Media. Interning this summer has truly opened up my eyes to the many different aspects of the social media world. Prior to this internship, I never realized how important social media was, to be honest. It has become an essential component for every brand and it involves quite a bit of work. I am grateful that I received the opportunity of being an intern here as a Social Media Manager and have learned a ton.

My supervisor, Lexi Levy, has been a great mentor to me and assigns me daily tasks that are not only challenging and rewarding but also quite enjoyable. I had the opportunity to assist her with a few cool, healthy CPG clients: Real Food From The Ground Up, RETHINK, and Bare Bones Broth. Some of my daily tasks included: building out influencer and brand collaborations, creating captions to accompany photos, videos and graphics, crafting tweets, joining in on client calls, and engaging with Instagram and Facebook communities.

Each Social Media Manager listens closely to their clients’ needs and gets a feel for their vision and end goals for the brand. Every brand has its own unique style and the Social Media Managers do an outstanding job of bringing their client’s personalities and ideas to life. The President, Adam Brown, has been a wonderful mentor and his warm and approachable personality has created an amazing environment. I look forward to keeping in touch with the Sircle Media Team and further expanding my knowledge in this field.

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Sircle Squad Intern: Leticia Machado

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A LITTLE BIT ABOUT MYSELF:

Hello, my name is Leticia Machado and I am interning with Sircle Media this summer. I am entering my senior year at Hofstra University, majoring in business marketing. Ultimately, I wanted to work for a marketing company in Manhattan with a specific focus on social media management and Sircle Media was the perfect fit.

A LITTLE BIT ABOUT SIRCLE MEDIA:

My experience here at Sircle has taught me a lot about the social media industry to be honest. I came in open-minded, ready to learn as much as possible and I have found there is just so much to know. Every day we utilize various social media platforms for our clients and we oversee all activities on Facebook, Instagram, and Twitter (sometimes some other platforms too, where warranted). I’ve learned that the smart brands in the space have hopped on the social trend and utilize social platforms to promote their product or service. Depending on the clients’ specific needs and voice, Sircle creates content (photos, videos, motion graphics, etc.) that help convey their unique message. The agency is very good at balancing art (content) and science (sales and other KPIs) well for each and every brand they work with.

HOW I HELP MY SOCIAL MEDIA MANAGER DAY-TO-DAY:

I have the good fortune of working under Sara Heiden, who is awesome and is a Senior Social Media Manager at Sircle Media.  Each day she assigns me tasks such as engaging with followers on Instagram and Twitter, sitting on client calls and taking notes, pulling content inspiration, writing tweets, sourcing brands and influencers to collaborate with and understanding how we can best achieve each client’s goals. What I have learned more than anything else, is that engaging with followers in the comments on posts is crucial. Your brand can have great content and clever captions but if there is no conversation, especially in response to user comments, then the brand stands to lose customers and prospects. As a result, we all lean in and spend quite a bit of time, being highly responsive and engaging. This is a key differentiator from other agencies and even internal social media managers I have learned.

MY FAVORITE THINGS ABOUT SIRCLE MEDIA:

A few of my favorite tasks thus far, have included helping write monthly reports, (as I learned more about the analytics + post-month reporting), participating in photoshoots, and listening in on client calls, as I was able to better understand each clients’ goals and ideas. My first week at Sircle I had the opportunity to go to a client’s, (Caswell Massey’s) photoshoot (featuring a photo from the photoshoot below) which was very cool.

CaswellThis was exciting because it allowed me to meet our client face to face and see a bit behind the scenes. I love to get out of the office and take pictures outside; clients are always looking for more content for their account in new and fun environments. One of Sircle’s photographers used me in one of her shoots for Uplift Food and the client loved it and approved it. :)

Leticia

Sara gives me the opportunity to pitch ideas and contribute in a meaningful way. This is so rewarding and such an important ingredient of the Sircle Media intern experience. I love the Sircle team, as they have been very friendly and helpful during my time here. I am looking forward to learning more this summer and hope to continue with the agency next semester if they will have me!

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Sircle Media + GrowNYC Volunteer Day

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On June 28th, the squad and I volunteered to help GrowNYC build benches, paint signs and make our city parks better.  Despite the extremely hot temperatures, paired with our very black t-shirts, the team had a blast and we really came together to do good work for a great organization. I am proud to be a member of a team that cares to do things like this for others.

Our new content creator Zach, brought along a camera and captured the day on film. Check it out:

 

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A day in the life of a Sircle Media intern…

Katie LHi, my name is Katie Leffel and I am a summer intern with Sircle Media. I was asked to do a brief summary of my experience so far, so here goes…

I have been at Sircle Media for just two weeks now and I have learned an incredible amount during my time here. Not only have I learned about Sircle as a social media agency and how it came to be, but also the important role it serves for the brands it works with. The added cherry on top has been getting to know the kind and energized employees of Sircle (known as the SircleSquad), who really are the foundation of this place.

A typical day for me at Sircle starts by walking a few short minutes from Grand Central to a nearby WeWork and taking the elevator up to the sixteenth floor. I then walk down a long hallway filled with interesting businesses and startups as I make my way toward Sircle’s corner office. When I enter, I am welcomed by the friendly people of Sircle each day. Right from the moment I walk in, my day is pretty structured, which I greatly appreciate, by Michelle Paltan – the Social Media Manager I am working under. Michelle sends me a schedule of my tasks for the day via Evernote and I am on my way to complete these to the best of my ability.

Sometimes these tasks include meeting with the Founder and President, Adam Brown, and learning about his passion for the company and what brought him here, reading an important article posted by Social Media Today, researching influencers for a brand, or listening to Adam’s newest podcast, on important industry topics. Other days my tasks include sitting in on a call with a brand, curating images from Instagram for a brand to repost, researching competitor brands, updating a brand’s Pinterest account, drafting Tweets, or just engaging with the community on Facebook. If I am ever confused with a task I feel comfortable asking Michelle or other Social Media Managers (SMMs) for help, as they are very supportive and approachable. I really cherish the time I get to connect with Michelle or any of the team because it allows me to talk and connect with people I otherwise wouldn’t get a chance to, in an exciting industry that interests me.

Every day at Sircle has been unique and I think that is one of my favorite things from my experience here thus far. I love how I go into every day not knowing what it will bring and even better, that I will learn so much throughout the day and be even better and more knowledgable than I was the day before. Overall, a typical day for an intern at Sircle Media is exciting, educational, interesting, and perhaps most importantly – fun! I have thoroughly enjoyed my time here so far and I am just getting started!

 

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Sircle Squad Intern: Amanda Stanton

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We sat down with our awesome new motion graphics intern Amanda, to get to know her a bit better. Enjoy!

Name? Amanda Stanton

Hometown? San Francisco, CA  

School? Savannah College of Art and Design (SCAD), Savannah, Georgia 

Major?  Motion Media 

Why Sircle Media? I love for the opportunity to create an aesthetic for companies on multiple platforms that match the vibe of their company and attracts clients. It is important as a Motion Graphics artist to understand how to create appealing content for viewers in social media and beyond, and I knew that working for Sircle Media would be an amazing learning experience. 

Most Likely To? Drop everything and travel the world 

Favorite Movie/Book? Ferris Bueller’s Day Off 

Appetizer or Dessert? Dessert 

Beach or Forest? Beach 

Favorite Client to Work On? Terra Origin

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Sircle Squad Profile: Leah Hammer

IMG_4269We sat down to get to know our newest hire, Leah Hammer a bit better and we thought we would share some insights from that conversation. Like many great SircleSquad members before her, she worked her way up thru our intern “farm system” and earned a spot with the team. We love her hustle and commitment to working hard to get the job done.

Leah brings great creative energy to the team and will no doubt be an amazing contributor to our future success. Without further ado, let’s meet her!

Full name/nickname? 

My full name is Leah Hammer. I don’t have many nicknames except for when my best friends call me “Lee”!

Age? 

21

University and Major?

I’m a soon-to-be graduate from the University of Delaware with a major in English and minors in Journalism and Health & Wellness.

How did you find out about Sircle Media?

I found out about Sircle Media while searching for an internship with a social agency that shared my passion for health and wellness. I was searching through Instagram and came across Sircle Media, which I noticed worked with some of my favorite health and wellness brands. In the past, I’ve had the most rewarding internship experiences with agencies who strive to better the lives of others. I could immediately tell Sircle Media had the same philosophy. This factor, along with the extremely warm and welcoming company culture was how I knew I wanted to be a part of the team and learn as much as I could!

Most surprising discover/realization after working here?

Working with Sircle Media has reaffirmed for me how incredible it is to work at a social agency. Sircle Media has the kindest employees, and each day I feel like I’m learning something new. I know I can express my creative ideas and feel like they’re being heard. Everyone is so supportive of one another and strives to improve every day.

What is the best part of your internship?

The best part of my internship has been the employees. Everyone has been so kind, open, and eager to help me in every way possible. I’ve also loved every single brand I’ve been able to work with over the term of my internship. It’s made each day so exciting and always makes me look forward to the next!

What can you tell us about Adam or your supervisor?

While working at Sircle, I’ve had the privilege to work closely with Adam and Michelle Paltan, my social media manager supervisor. When I first started my internship with Sircle, I was blown away by Adam’s weekly emails to the SircleSquad. He would offer advice to all of his employees on how to reduce stress at work, and improve your wellbeing and interpersonal relationships. I remember thinking “how many other companies actually send such thoughtful emails like this?”. Not only has Adam been such a great mentor, but he’s also so successful at what he does!

Michelle has also been a huge factor in my growth as an intern at Sircle Media. Over the past three months that I’ve worked with her, she’s challenged me with new assignments, been open and supportive of my ideas, and demonstrated such a passion for what she does. I can’t wait to continue learning more from her in my new role.

What advice would you give a future intern? 

I would tell future interns to be open to learning as much as possible, and always challenge yourself! Sircle Media is such an amazing company to intern for, with so many opportunities for growth and meaningful connections along the way.

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Sircle Squad Intern: Jayleen Carmona

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We sat down with the newest intern to join The SircleSquad, Jayleen Carmona to learn a bit more about her. Enjoy!

Name? Jayleen Carmona

Hometown? Saint Cloud, Florida

School? University of Florida

Major?  Telecommunications

Why Sircle Media? This past year I started a job as a social media manager for one of the colleges on campus. Although my degree is specialized in production, I realized I had a passion for social media as well. I loved the ability to interact and build a brand through creative content marketing. With this realization, I applied to Sircle and have come to recognize how intense and exciting this growing field is! At Sircle, people are great and the job is always interesting!

Most Likely To? Become a Crazy Cat Lady

Favorite Movie/Book? 500 Days of Summer

Appetizer or Dessert? Appetizer

Beach or Forest? Beach

Favorite Client to Work On? Michter’s!

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We Are Sircle Media

We are Sircle Media. 

We are content creation, community management, and social performance.

We are photography, food styling, stop motion, live action, motion graphics, video production, photo shoots, web design, copywriting, Instagram/Facebook/Twitter Management, E-commerce, customer service, paid social, influencer management, brand collaborations, strategy, analytics, digital marketing and so much more.

We are your next social media management solution…

Let’s Go!

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On pivoting and keeping your eye on the future…

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I posted a vlog last week, in which I spoke about personal brand and trying to strike balance. After seeing it, someone recommended to me that I read Give and Take by Adam Grant. I jumped on it right away, because I am a huge fan of his and with my new relationship with audiobooks I knew I could tackle it quickly. I did just that, loved it, and highly recommend it.

Early in my career, I was a matcher more than a giver and definitely not a taker. If you read it you will know what I mean. For context here, I would always try and give to people, but the goal was to make relationships. My mentality was that it would come back around and balance out for me. I wasn’t greedy and just taking, but I was giving with the hopes of reciprocation. Nowadays, I give with no payback in sight and often find myself in random situations offering help that will actually most likely never come back around to me. That is the only true giving I have learned and the truth is the only thing I do get is that I learn new things, meet interesting people and sharpen my brain and reaction to scenarios. Who knows, maybe I’ll need that someday if my life or trajectory changes.

On that note, I wanted to talk about pivoting.  My suggestion is that you not be afraid to pivot and understand that life is long and the die has almost never been cast. You can always change your ways or your circumstances to improve your life if you want to. I went from matcher to giver for sure and I definitely value experience and relationships over material things which is a big pivot from 22-year-old Adam Brown.

Let me run it back:

I only applied to one college, The University of Michigan, and I got in by October of my senior year.  So I coasted after that and just partied and acted like an idiot in college, to be honest. It was fun, but I think I was very off my current personal brand and I wish I could change that up. Unfortunately, you cannot go backward but you can learn, pivot and lean forward.

At college, I decided I wanted to go to Law School so I looked for the best major that would afford me the easiest path to a high GPA and I chose Sociology.  I did the least amount of work possible and earned a 3.5+ GPA. Then, I went to Law School and left after 29 days. My Father (an Eye Doctor mind you) had always told me I needed to go into medicine or law, so I would always have the degree to fall back on. He was taught that way, as are many others, but I decided I had to change course for my own sanity. You only live once, right?

This was 1999, during the Dot-com boom and I got a job at 24/7 Media, knowing nothing about anything really. I went in and just worked my face off, earning two promotions within 11 months. I then left my first job in less than a year (don’t be afraid to do that, people) to become Director of North East Sales at Goto.com (the first PPC search engine, pre-dating Google) at 23, with no experience, but a ton of confidence. I would fly up to Boston and walk into Digitas and Arnold, with a suit that was way too big, very little business acumen to lean on, but no worries at all. I was making good money, working in an industry that was hot and I was flying high. Boy did things change pretty quickly!

I left that job 10 months later (just after 9/11/01) to work with my brother in the mortgage industry, despite having to start at the very bottom (so there would be no trace of nepotism) and commute to Long Island every day, which I did not love. That business flourished, drove big revenue and I learned a ton and met some awesome people along the way.  I was head down, developing skills in sales, management, HR, and business, which was amazing and important for my future, but I was also very insular and not paying enough attention to the rest of the world. After almost 10 years of heavy work, growth, and success, our business suddenly had to close down and while nearly every other person scattered and found new opportunities in that industry (many of whom have flourished over the past decade) I made the move once again to pivot and follow my heart and interests, which has led me here to Sircle and what I am doing now.

I am so thankful for my journey and I vow to continue to invest heavily in the now, BUT will always have an eye on the future. You need to play in the current sandbox well, but also know how to play in the new games too. This way you can find your passion and more importantly be prepared for when the market changes, as it always does. At 42, I have lived thru the Dot-come bust, the financial crisis of 2008 and have learned from the pitfalls of thinking things are great and won’t change. They will!

I own a very successful social media strategy firm, but I didn’t even have a Facebook account until 9/3/2010. You can change your trajectory whenever you want and with hard work, paired with real interest and dedication, you can master a new craft.  I help brands navigate social and digital media in the now, so they can focus on building their business today. The future, with AI, AR, VR, and voice, is going to be very disruptive and interesting and I plan to pivot and be ready…Do you?

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