Meet Sircle’s Newest Content Creator, Kourtney!

Here at Sircle we love to improve our team by expanding and bringing on new talent! We recently sat down with our newest hire, Kourtney Mack to learn a bit more about her. While interviewing, her drive, creativity, and positive spirit really stood out and we knew right away that she would be the perfect addition to the squad. Without further ado, let’s meet her!

Full Name: Kourtney Mack

Current Position at Sircle: Content Creator

Winter or Summer?: Can’t beat summer, especially in NYC.

What was your journey to finding Sircle Media?: I was working as a studio product photographer in e-commerce for about three and a half years and I was looking to branch out and grow in my career. I knew that I would love to incorporate more food and people into the product work that I was doing. When researching Sircle Media, I saw that they worked with a lot of food and beverage companies which was exactly what I was hoping for! Everything seemed to align after talking with Adam and Sara. I am very happy to be on such a creative team and look forward to the work that I get to create.

What has been your impression of Sircle so far?: My first impression of Sircle is that it is a very fast-paced, well-oiled machine. Some other words are: smart, down-to-earth, scrappy, kind and motivating.

What can you say about your co-workers?: Everyone is very close-knit and it truly feels like a family and/or genuine friends that I get to work with.

What can you say about Adam?: Adam is very inspiring and passionate, thoughtful and considerate. I love the company culture that he has created at Sircle Media. It’s been a joy so far.

What are you most looking forward to at Sircle?: I look forward to really honing different styles as a photographer and becoming more confident in my role.

How do you think Sircle Media stands out from other agencies?: Sircle Media gets right down to business. Once we sign a client, we make it our mission to service them and their needs right away and we look to produce solid results as quickly as possible.

What is your favorite activity/thing to do outside of work?: When it comes down to it, I really love connecting with people which can take on many forms. I love activities such as going out to eat at a new restaurant, board game nights, and book clubs, just to name a few. One hobby that I have is salsa dancing and have been taking lessons recently. I love trying to get better at something just for the sake of improvement.

Kourtney sure does bring great energy to our team and we look forward to watching her career blossom at the agency. Keep an eye out for some of her excellent work!

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Welcome to the Sircle Squad, Wyatt!

Recently, we sat down to get to know one of our newest hires, Wyatt Davis! We were connected with Wyatt through another Sircle Media employee and immediately saw a perfect fit. We know that her creativity, drive, and positivity will be a huge contributor to our future success! Without further ado, let’s meet her!

Full Name/Nickname: Wyatt Davis. Some people call me “Wy” or “Wyty”!

Current Position: Social Media Manager

Beach or Mountains?: This is SO tough, I love a balance of both but I’d probably have to say the beach.

What was your journey to finding Sircle Media?: It’s a funny story actually. I was job hunting after working in Paid Social for 3 years and had worked with Lexi Levy (a current Sircle employee) on an account and we stayed in touch. She mentioned Sircle and talked about how much she loves it, and I personally don’t know anyone who even likes their job, so I knew she was on to something. After my first interview, I was sold.

What was your reason for choosing a Social agency?: The main reason I wanted to come to a company like Sircle was to do something more creative within the social media realm after being in paid social for 3 years and having a brief stint on our creative team there. Working with Lexi in the past was a huge help!

What has been your impression of Sircle so far?: Scrappy, creative, smart, innovative, fast-acting, driven, organized, and caring are the words that come to mind.

What can you tell us about Adam?: He’s a big part of the reason that I chose to work at Sircle. He’s incredibly intelligent and cares so much about the company and his employees which means a lot to me. He’s fostered a great community with the team and our clients.

What can you tell us about your team?: Beyond cool and friendly. I’m 4 weeks into the job and I couldn’t feel more welcomed. Everyone is really diverse but comes together in a great way.

How do you think Sircle Media stands out from other agencies?: In so many ways. There’s consistent support, you’re not worked to the bone, morale is high, company culture is great, the content we create is beautiful and professional and done by a small team. Adam is our main salesperson, and we’re able to be picky about who our clients are.

What is your favorite activity to do outside of work?: I would have to say it is finding new restaurants. I’m a huge foodie and living in NYC is a foodie’s dream. I also love seeing live music and bingeing true crime shows.

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Sircle Media + GrowNYC Volunteer Day

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On June 28th, the squad and I volunteered to help GrowNYC build benches, paint signs and make our city parks better.  Despite the extremely hot temperatures, paired with our very black t-shirts, the team had a blast and we really came together to do good work for a great organization. I am proud to be a member of a team that cares to do things like this for others.

Our new content creator Zach, brought along a camera and captured the day on film. Check it out:

 

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Sircle Squad Profile: Leah Hammer

IMG_4269We sat down to get to know our newest hire, Leah Hammer a bit better and we thought we would share some insights from that conversation. Like many great SircleSquad members before her, she worked her way up thru our intern “farm system” and earned a spot with the team. We love her hustle and commitment to working hard to get the job done.

Leah brings great creative energy to the team and will no doubt be an amazing contributor to our future success. Without further ado, let’s meet her!

Full name/nickname? 

My full name is Leah Hammer. I don’t have many nicknames except for when my best friends call me “Lee”!

Age? 

21

University and Major?

I’m a soon-to-be graduate from the University of Delaware with a major in English and minors in Journalism and Health & Wellness.

How did you find out about Sircle Media?

I found out about Sircle Media while searching for an internship with a social agency that shared my passion for health and wellness. I was searching through Instagram and came across Sircle Media, which I noticed worked with some of my favorite health and wellness brands. In the past, I’ve had the most rewarding internship experiences with agencies who strive to better the lives of others. I could immediately tell Sircle Media had the same philosophy. This factor, along with the extremely warm and welcoming company culture was how I knew I wanted to be a part of the team and learn as much as I could!

Most surprising discover/realization after working here?

Working with Sircle Media has reaffirmed for me how incredible it is to work at a social agency. Sircle Media has the kindest employees, and each day I feel like I’m learning something new. I know I can express my creative ideas and feel like they’re being heard. Everyone is so supportive of one another and strives to improve every day.

What is the best part of your internship?

The best part of my internship has been the employees. Everyone has been so kind, open, and eager to help me in every way possible. I’ve also loved every single brand I’ve been able to work with over the term of my internship. It’s made each day so exciting and always makes me look forward to the next!

What can you tell us about Adam or your supervisor?

While working at Sircle, I’ve had the privilege to work closely with Adam and Michelle Paltan, my social media manager supervisor. When I first started my internship with Sircle, I was blown away by Adam’s weekly emails to the SircleSquad. He would offer advice to all of his employees on how to reduce stress at work, and improve your wellbeing and interpersonal relationships. I remember thinking “how many other companies actually send such thoughtful emails like this?”. Not only has Adam been such a great mentor, but he’s also so successful at what he does!

Michelle has also been a huge factor in my growth as an intern at Sircle Media. Over the past three months that I’ve worked with her, she’s challenged me with new assignments, been open and supportive of my ideas, and demonstrated such a passion for what she does. I can’t wait to continue learning more from her in my new role.

What advice would you give a future intern? 

I would tell future interns to be open to learning as much as possible, and always challenge yourself! Sircle Media is such an amazing company to intern for, with so many opportunities for growth and meaningful connections along the way.

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We Are Sircle Media

We are Sircle Media. 

We are content creation, community management, and social performance.

We are photography, food styling, stop motion, live action, motion graphics, video production, photo shoots, web design, copywriting, Instagram/Facebook/Twitter Management, E-commerce, customer service, paid social, influencer management, brand collaborations, strategy, analytics, digital marketing and so much more.

We are your next social media management solution…

Let’s Go!

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What makes Sircle Media different?

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I saw an opportunity in 2011/2012 to capitalize on a white space in the market. There were tons of agencies, but most were not amazing and many provided terrible customer service and products. There was also this emergence of social networks and very few people, if any, understood them and their power. Having been on the client side for a decade I knew all too well how hard it was for SMBs to navigate digital, and social media took it a level further, with the non-static and conversational and social nature of it. You really needed a full-time employee to navigate it all and that person needed to be well versed in a lot of different disciplines. You cannot find one person who can do all of these necessary things at a high level (still have not met one to date) and therefore, you need a group of different talents to win.

The lightbulb went off for me, that if I could provide social media management in an outsourced capacity, with the look and feel of an employee mindset, but the prowess and multi-talents of an agency of individuals, I might be onto something. Add in “Four Seasons” level service and now you had an Agency who cared about service, hard work, and humans above all else. This was a totally different approach and not something most agencies wanted to tackle as they saw it as unscalable. I set out to do just that….scale the unscalable!

In order to deliver on that promise, I needed to run a company that was also different than most. To do so, I put my employees and our culture above all else, even our clients. This is why I have fired various clients over the years. Most service agencies would never do that, but my employee’s happiness and sanity are mission critical and more important than chasing around an unreasonable, unprofessional and/or unproductive client. By treating my team very well, providing solid work-life balance and constantly staying invested in and involved with their work, life, and growth, I approach things differently than most bosses. I think if they are happy and motivated, then they will deliver next level work and it shows.

All these years later we have grown so much as a company and improved in every facet of the business. The original thesis still holds true and is even more central to the client’s needs today. With the evolution of the marketplace, the addition of new social networks and nuances within each’s products, businesses need a team who can deliver at a very high level, against a number of different disciplines now, more than ever before. We deliver upon this promise every single day.

It is not all roses, trust me. Client services businesses are very difficult, defeating and unrewarding at times. Brand partners can be very demanding and often treat us more like an agency than an employee. It still remains a little abstract for some and as a result, it is harder to push thru and get the really great work done. I also have employees who don’t fully understand or value the opportunity and unique structure, and sometimes slip up and fall into bad habits and behaviors they either learned somewhere else OR it is just due to inexperience in the workplace. So, it is on me (and company leadership) to remind them each and every day of the importance of the work, the promise we have made to each client and how their efforts impact real business results for those brands. By humanizing it, I think it makes them want to work even harder for them.

So, when brands hire Sircle Media, they are not just hiring “someone to run social”.  They are hiring a very progressive business unit, with employee and client minded leadership, that is focused on delivering high-level work and outperforming our pay grade. We want to prove that we are a much better choice than any other option in the market, including internal hires OR external agencies.  We care more, work harder, dig deeper and have a better, more well-rounded understanding of social and what it really means for a business. I believe it shows in the work, in our renewal rates, in our partner referrals and our customer testimonials. That is the most rewarding part of it all!

Some feedback from the FAM:

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What is your brand?

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I encourage my team to really think about who they are and what they want the perception of them to be. I find employees are quick to blame circumstance, clients, the company and even me at times, but the real foundation is much more about them than anything else. Even if all of those things are terrible, the one thing that is very much within their control is who they are and how they respond to all of it.

Having a “personal brand” is a hot topic these days and lot’s of people are spending time packaging and developing their own. It just comes down to reputation and shouldn’t have to be contrived. If you are awesome, then just let it be known in how you conduct yourself day to day. If you are less than awesome in areas, then work on developing a better way of approaching things and change your perspective. Brands develop over time and as long as your north star and driving force are positive and pure, you will work it out. So I ask…

What is your personal brand? Are you someone who is generally negative or commits to positivity? Do you miss assignments or are you someone that can always be counted on to stick the landing? Do you build others up or tear them down? Do you find solutions, or point out problems? Do you keep things chill or drum up drama? Are you a leader or do you lean back in times when leadership is most needed?

I encourage everyone to self reflect today, even if only for a few minutes. Most of us don’t fit squarely in any one category, nor do we sit in any one area, 100%. That being said it is good to be honest and open with yourself about your brand and then work on self betterment and improving your brand’s perception.

I personally like to know what I am good at, but more importantly I want to know where I drop the ball and what I can do to improve and go from good to great. As a business owner and leader I try to be clear on what I think an employee’s brand is, but sometimes it is hard to be too honest in the moment. I want to continue to build my team up and set them up to win and don’t want the practice of radical candor to be detrimental to their growth, development or day to day work in the short-term.

So, it is important that they deploy a practice of looking inward, identifying where and how they maybe trip themselves up and then committing to working on that. I have found that stopping, thinking and implementing a little bit each day can go a long way. If you are not getting better, you are probably actually getting worse over time. Control your own destiny a bit more and work on your brand. It is your most important asset!

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Don’t sleep on August: Take some time to assess and plan your social media strategy…

On this episode, I talk about the importance of taking some time to plan during August. When many brands and individuals slow down and go quiet, I think it is a smart move to lean in and think strategically. Don’t want until after Labor Day to turn the engines on and make sure you are in full stride come September.

When it comes to your social media strategy:
1- Look around at the competition and see what they are doing when it comes to content, cadence, frequency etc. Most are moving towards less posting and higher quality!

2- Remember Instagram/Facebook followers/fans are irrelevant. It is a paid ecosystem now and the faster you get your head around that, the better off you will be. Allocate a budget, force rank your KPIs and GO!!!

3- To that end, take a look at the Ads others are running! In an effort to be more transparent with users, Facebook rolled out the ability to see all of the Ads a page is running even if you are not the intended target audience. This translates into a very powerful tool for brands to learn more about their competition and vertical and to see what other “best of breed” brands are doing.

Bottomline is that social media is not static and as it pivots, so too should you. Spend some time really investing in understanding what you want to have happen and then deploy social media strategies for the now and the future, rather than holding onto the past. Use August to learn, and attack and thank me in September!

 

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GREATS: Another brand that is, dare I say it….GREAT at digital!

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On this episode, we break down the brand GREATS, another brand doing everything right from a digital POV.  These days there are so many websites and countless brands, trying to sell to you online. It is hard to differentiate, but some dare to be great (sorry, had to) and stick the landing with next level E-commerce skills.  GREATS is one of those brands.

From the first time seeing their content, all the way thru to the first time you slip their products on your feet, it is an epic experience.  These guys really understand how to balance branding and sales. They create great content, are great at community management and engagement and are great at getting a user down their sales funnel and converting them from prospect to customer.  Their name is super fitting.

 

 

 

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Outerknown: A brand doing digital right!

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On this episode, I throw some props to Outerknown, a brand that I think is doing everything right when it comes to digital. From prospecting thru Instagram (which offers amazing targeting at very low CPMs) to retargeting me with Facebook Ads, they effectively got me into their funnel. They then had a social following (based on brand and awareness) that gave me a social queue that they might be a brand worth exploring further, based on social interest within the Facebook Graph.

On their website, they offered a first-time buyer discount to incentivize me to purchase and I pulled the trigger and purchased shorts from them that came in record speed mind you. I wanted to return two pairs for credit and their outsourced Zendesk customer service solution was excellent and resolved it for me right away.

When I went back to buy some new pairs, I didn’t want to pay full retail so I put some items in my cart and bet that this smart brand would have an abandoned cart campaign in motion in short order.  Of course, they did and when they teed up a 20% cart completion offer I pounced!

On top of all of this their branding and messaging from the packaging, to their emails is sharp and memorable. A cherry on top is that they have a sustainable mission and are the type of brand I want to invest my money and attention with. #wellplayed

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