Video content has really become a must have for any brand that is serious about leveraging social media for their business. It is very important to create content that stands out from the clutter and if you want to accelerate reach and visibility on platforms such as Facebook and Instagram, then you need to get serious about moving beyond still photos and graphics in your content mix.
This video above was created for our client Michter’s Whiskey, one of our favorite clients for obvious reasons. They have unbelievable, award winning products and a very loyal following on social media. Since they are in the spirits business, e-commerce is not an option or part of their digital focus. For them, it is all about reach and storytelling to help them be relevant in a very crowded vertical.
A key metric for success in our engagement, is our ability to earn them consumption (pun intended) of their content marketing. We aim to create simple, yet compelling assets and then get them the biggest bang for their buck when it comes to visibility. They do very well both organically and via paid media on Facebook, because it is a well known and widely appreciated international liquor brand. That being said, they want to really stretch beyond their fan base and get in front of new eyeballs whenever they can.
Here we deployed some paid efforts ($10) to help accelerate the reach and impressions on this particular creative. We targeted users who have an interest in whiskey, bourbon and rye and earned some excellent results. Nearly 15,000 people were reached and 2892 people viewed the video within 24 hours. For reference, their photos generally earn about half of that reach number with the same type of targeting and budget allocation.
Both are important and necessary, but the videos generally add a little more gasoline to the fire…Get involved!
We preach about the value and need for video content constantly at Sircle Media, and that is because if done right it can really turn into something special. We recently posted this very simple video that we created for our client ginnybakes and it earned massive organic reach for the brand. The video is under a minute (recommended), was posted on #NationalCookieDay (a trending hashtag for that day) and we pushed it out via Facebook and Twitter. The results:
227,035 people reached (branding opportunity), 5494 actual views (content fully consumed) and 400 clicks to the website, which offers direct sales opportunities and retargeting ammunition for other marketing messages. This was a home run across the board.
We didn’t even have to pay to boost this particular piece of content, it did the work on its own. So for those who feel that Facebook is no longer a place to market their messages without paid efforts, think again. As always, if the content is good – great things can happen.
In case you have not yet noticed, we are in the midst of a video war. Content is king and queen and it appears that video is going to be the chess board for the foreseeable future. If you aren’t making videos or any type of motion graphics, then you are going to miss out big time on reach and exposure for your brand or services.
Social networks have been revamping their approach to video throughout 2015, leaving us with a lot of great distribution channels for this content. Garyvee breaks down the arms race very well here and as always nails it with his POV. The different channels are unique, and it is mission critical to learn how to leverage each natively for your online efforts.
With video, a little effort goes a long way. Some examples of video from our client ginnybakes.
Here we use a clean and simple animated video to tell the brand’s backstory. Not only does it help with their social storytelling, but their sales team now has a new tool to help sell to retailers: The Story Behind ginnybakes
Here we wanted to introduce some new flavors and we created this very simple video in house to help present them in a fun and unique way. Not only does it convey the whimsical tone of the brand, but it was an organic hit on Facebook, outperforming link and photo based posts by 10X in reach: ginnybakes New Flavors
Here we wanted to create some out of the box Instagram content, to help us stand out from the clutter. IG strategy requires you to create content that is unique and captures the user’s attention. This one did just that: ginnybakes Delicious Combo
Video has also been a game changer for Facebook Ads. If you have the ability to create video as part of your creative mix, then you will see excellent results when advertising on The Social Network. Here are some tips on how to create Facebook Video Ads that will stand out, from Social Media Examiner.
Bottom line – you need to be in the video game, if you want to really win in the content game. Start filming, testing and implementing right away, or you are going to fall behind.
To kick off Non-GMO Month on October 1st, our client Nature’s Bakery wanted a simple video created. They wanted it to be short and pleasant and usable as a native Facebook video to hep with reach on The Social Network.
We came up with the concept of putting the bar in a natural setting and animated a butterfly to usher in the month. The video was perfectly suited for the usage setting and received very positive feedback from their fan base. This type is of content is simple, yet very effective to help with a brand’s social storytelling plan. See it here: VIDEO
In the past few years, video has become much more popular in social media and marketing. With things like the introduction of video on Instagram and instant video on Twitter, it’s no wonder people are using it more. Video provides a unique way to tell a story through your social media accounts that will let you engage your audience in a new way. Social Media Examiner came up with eight ways to use video to interact with your brand’s fans and followers.
1) Post videos that fans create. This will provide your company with engaging content that other fans and followers can relate to.
2) Use video content to create a fictional series. This will entertain your audience while showing your product in use.
3) Share personal stories to connect with and relate to your audience.
4) Try shooting a documentary-style video. This will be entertaining and informational for your viewers.
5) Video interviews with influential people in your company’s industry are a great way to share information that your audience is interested in.
6) Give viewers a behind-the-scene look at your company. It will engage viewers while giving them a peek inside the business.
7) Animated videos are a fun way to present information to viewers while still providing them entertainment.
8) A classic “how-to” video tutorial is fun, educational, and interactive for your audience.
Video has become increasingly important in social media marketing, and for your brand to find success you have to create original content that tells a story your audience can connect with.
Twitter now offers a video feature. The app now allows you to upload videos from your camera roll or take and edit a video without leaving the app. Video is a great tool for businesses to tell a story and connect with their fans and followers.
Check out some tips from Social Media Examiner about how to use the video on Twitter to your full advantage.
1) Use it to chat/answer questions. If someone tweets at your business with a question, a great way to personalize the response is with a quick video of you explaining the answer.
2) Try video in live tweets. People love constant updates on events they can’t be at. A great way to bring them there and garner attention for your business is by showing them the event through video.
3) Inform and educate your audience. You can use video to create short promotional videos that engage and educate your viewers.
4) Get your followers involved. A fun way to use video and increase engagement with your followers is to have them send you videos or hold a video contest. This will get them talking about and using your product for a video, while still having fun and engaging with your brand on social media.
Video has long been known to increase user engagement and visual media drives traffic to your business. With Twitter already being one of the top ways to engage and interact with fans, utilizing the new video feature will be an important way to stay ahead of the competition.
At a time when most people spend the free minutes of their day on their mobile devices, it’s important to look at ways to market a product or brand that works for these mobile consumers.
People want short videos because it fits the “on-the-go” lifestyle, and quick tidbits of videos are easier and more convenient for consumers to watch on their mobile devices.
According to Social Media Examiner, there are six basic types of short videos that can help you be successful in marketing on social media.
“How To” Videos
Creating a quick tutorial will grab consumer’s interest. Including a link to a more in-depth video can generate more traffic to your website too.
Show off your skills and bring attention to your business in a quick and entertaining way.
Build Excitement for an Event
Short and sweet videos are a good way to advertise and build excitement for an upcoming event or holiday.
Introduce New Products
Play on the “me-first” aspect of human nature and show off your latest product. Walk the consumers through how it works and show them all the new and exciting features.
Show fans a behind-the-scenes look at the business. This humanizes the brand and lets people see the fun side of it.
Don’t Stress About Budget
You don’t need to spend a ton of money on video editing programs or props. Using every day items and free apps you can create powerful videos.
So, if you’re looking for a quick and easy way to share your product, using videos on social media is a fun way to get the word out. They also stand out from the clutter more, as not many brands have full embraced them as part of their weekly messaging mix. Videos are perfect for the “mobile” consumers of today. How is your video – game?
Due to the massive trend of photo-focused standalone apps, Instagram decided to release their version in order to start another social media buzz. Instagram’s latest app, which is called Hyperlapse, is simple, elegant and extremely useful.
The app, which was released last week, allows users to quickly and easily create on-the-go-time-lapse videos, something that has not been effectively accomplished on mobile devices, until now. Members of Instagram released a statement saying, “we designed Hyperlapse to be as simple as possible.”
But wait, how easy are we talking about?
Well, it has only been a week, and so far based on reviews it seems that they accomplished the goal of making it user friendly. So here is how you use the app; record a video, select a playback speed, save and share. No additional editing, tweaking or user account required. Yeah, it really is that easy!
So do you have a passion for making cool videos and sharing them with your friends, but you are not a professional photographer? Well you are in luck, because regardless of how long or expertly-crafted your videos are, having a super simple app like Hyperlapse is a game changer for amateurs.
If you would like to read more about Hyperlapse, and a detailed breakdown of the features click here.
Last Tuesday, Facebook launched its new app, “SlingShot”. Strikingly similar to Snapchat, Slingshot is essentially a messaging app that allows users to send disappearing pictures and videos to other users. But Facebook says that the app is not a messaging app, but a “sharing” app – more of a “virtual status update”, if you will. Here’s what you should know about Slingshot that, slightly, sets it apart from Snapchat:
1. Slingshot allows users to send picture and video messages up to 15 seconds long
2. Anyone can send messages to anyone on Slingshot – there is no approval process for adding contacts
3. Slingshot requires users to respond to a message BEFORE they can unlock and view it– encouraging, or more so requiring, active engagement with the app
4. Once you “unlock” your Slingshot message, you can leave it open for as long as you like – but once you close it, it’s gone for good
5. Slingshot comes with features to save picture and video messages – but unlike Snapchat, the original sender will not receive a “screenshot” notification
6. Messages sent to only to you come with a “Just for You” notification, while messages sent to multiple people will appear with only the senders name
In addition to these more obvious differences, Slingshot is said to be faster and more elegant in its design and features like text and drawing tools than it’s competitor Snapchat. To see you for yourself, get it straight from the source, Mashable!
More and more we begin to see advertisers utilizing Facebook to reach out globally with their marketing efforts. Companies have even begun to look beyond traditional forms of Internet and social media marketing with the help of Facebook’s new video advertising capabilities.
Facebook video ads are tailored so that they are shown to individuals within a specific target market that a company intends to reach and who are most likely to watch and engage in the ads. In addition, the videos also give those who are watching access to a more in-depth experience by attaching links at the end of the videos that enable the viewer to replay, learn more, visit the company website, etc.
Facebook video advertisements also have reach and frequency buying capabilities which allow advertisers to see who is viewing their video ads and how often. That being said, advertisers can more efficiently regulate the reach and frequency to determine the effectiveness of the video ads in regards to the audience and viewing numbers. With all these new features, Facebook video advertisements are truly a game changer for the business world. Click here to learn more.