On using video to hack better exposure on Facebook

If you are an online marketer, then you probably know that video content is all the rage right now.  It is a mission critical component for any content marketing plan and a surefire way to help you win online.

Facebook in particular, loves videos and continues to reward brands with increased exposure and engagement on its platform. It does this because users prefer this type of content and FB is focused entirely on creating an excellent user experience, to ensure the social network remains sticky and that they don’t lose their users to the competition. If you are a marketer you should be riding this wave.

Screen Shot 2017-01-29 at 8.19.07 PMOur client Natalie’s launched some new flavors this month and wanted to create awareness and excitement around it. We created a simple, yet attention grabbing video (see above) and pushed it out with a nominal budget on their Facebook fan page.  We set the promoted post to optimize for engagement and earned some really nice metrics, as you can see to the left. Added bonus, were the many shares it earned, which helped us also grab a reach of over 18000 people.

While we like to balance their social content between photography, graphics and short form video (all of which perform well and have their place) we felt that video was warranted given the freshness of the message (new flavors) and the fact that they wanted to get the best bang for their buck. For the moment, that is video all day, every day.

If you want to have more potential customers consume your content and see more tangible success out of your social media efforts (read: every brand) then you need to really pay attention and deal yourself into the video game. Your prospects are watchin…

 

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On video and why you need to get serious about it.

Video is no longer a “nice to have” part of your marketing plan. It is a “must have” ingredient, if you want to story tell and succeed online. Most brands know it, though historically have not done much about it. This is going to be the year that all of that changes.

Video tops the list of consumed content and allows brands to add additional context and depth to their messages. People stay on websites with video longer and are more likely to pay attention to and share social media messages if brands use video.  You also hack increased organic reach and better brand recall because Facebook is a big fan and favors video.

This piece by Small Business Trends breaks down some more compelling statistics, and here are some highlights:

Video Increases Your Marketing Reach and Duration

If you want to stay top of mind, you’ll be glad to know that 80 percent of users recall a video ad they viewed in the past 30 days.

Videos turn watchers into advocates as 92 percent of mobile video consumers share videos with others while social video generates 1200 percent more shares than text and images combined.

You’ll also get more visitors on your website using video because companies using video enjoy 41 percent more web traffic from search than non-users and video drives a whopping 157 percent increase in organic traffic from search engines.

Video Drives More Sales

According to 70 percent of marketers, video produces more conversions than any other type of content. This pays off nicely for e-commerce sellers who have found that using product videos can increase product purchases on an online store by 144 percent

Even if you don’t have an online store, including video on a landing page can increase conversion by 80 percent and after watching video, 64 percent of users are likely to buy a product online.

Video is effective on both desktop and mobile devices: the average conversion rate for websites using video is 4.8 percent compared to 2.9 percent for those that do not use video while 40 percent of customers state that video increases the chance that they’ll purchase a product on their mobile device.

Simply put, videos drive sales: 74 percent of users who watched an explainer video to learn more about a product or service subsequently bought it and 77 percent of consumers say they’ve been convinced to buy a product or service by watching a video.

Finally, 90 percent of users say that product videos are helpful in the decision making process and that’s a good thing.

Video Contributes to the Bottom Line

The biggest advocates for video marketing seem to be the businesses and marketers who use the approach. In fact, 76.5 percent of marketers and SMB owners that have used video marketing said that it had a direct impact on their business.

And finally, a doozy of a statistic: businesses using video grow company revenue 49 percent faster year-over-year than organizations without video.

Small businesses need to pay attention to these compelling statistics. The problem is that if/when they do, most don’t have the talent or capacity to create those videos internally.  The good news is that Sircle Media has got you covered.  Let’s get started!

 

 

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Video Content: Take Your Shot

Video content has really become a must have for any brand that is serious about leveraging social media for their business. It is very important to create content that stands out from the clutter and if you want to accelerate reach and visibility on platforms such as Facebook and Instagram, then you need to get serious about moving beyond still photos and graphics in your content mix.

This video above was created for our client Michter’s Whiskey, one of our favorite clients for obvious reasons.  They have unbelievable, award winning products and a very loyal following on social media.  Since they are in the spirits business, e-commerce is not an option or part of their digital focus. For them, it is all about reach and storytelling to help them be relevant in a very crowded vertical.

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A key metric for success in our engagement, is our ability to earn them consumption (pun intended) of their content marketing. We aim to create simple, yet compelling assets and then get them the biggest bang for their buck when it comes to visibility. They do very well both organically and via paid media on Facebook, because it is a well known and widely appreciated international liquor brand. That being said, they want to really stretch beyond their fan base and get in front of new eyeballs whenever they can.

Here we deployed some paid efforts ($10) to help accelerate the reach and impressions on this particular creative. We targeted users who have an interest in whiskey, bourbon and rye and earned some excellent results. Nearly 15,000 people were reached and 2892 people viewed the video within 24 hours. For reference, their photos generally earn about half of that reach number with the same type of targeting and budget allocation.

Both are important and necessary, but the videos generally add a little more gasoline to the fire…Get involved!

 

 

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Video Content Success!

We preach about the value and need for video content constantly at Sircle Media, and that is because if done right it can really turn into something special. We recently posted this very simple video that we created for our client ginnybakes and it earned massive organic reach for the brand.  The video is under a minute (recommended), was posted on #NationalCookieDay (a trending hashtag for that day) and we pushed it out via Facebook and Twitter. The results:

227,035 people reached (branding opportunity), 5494 actual views (content fully consumed) and 400 clicks to the website, which offers direct sales opportunities and retargeting ammunition for other marketing messages. This was a home run across the board.

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We didn’t even have to pay to boost this particular piece of content, it did the work on its own.  So for those who feel that Facebook is no longer a place to market their messages without paid efforts, think again.  As always, if the content is good – great things can happen.

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Video- You Watchin?

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In case you have not yet noticed, we are in the midst of a video war.  Content is king and queen and it appears that video is going to be the chess board for the foreseeable future.  If you aren’t making videos or any type of motion graphics, then you are going to miss out big time on reach and exposure for your brand or services.

Social networks have been revamping their approach to video throughout 2015, leaving us with a lot of great distribution channels for this content. Garyvee breaks down the arms race very well here and as always nails it with his POV.  The different channels are unique, and it is mission critical to learn how to leverage each natively for your online efforts.

With video, a little effort goes a long way. Some examples of video from our client ginnybakes.

Here we use a clean and simple animated video to tell the brand’s backstory. Not only does it help with their social storytelling, but their sales team now has a new tool to help sell to retailers: The Story Behind ginnybakes

Here we wanted to introduce some new flavors and we created this very simple video in house to help present them in a fun and unique way. Not only does it convey the whimsical tone of the brand, but it was an organic hit on Facebook, outperforming link and photo based posts by 10X in reach: ginnybakes New Flavors 

Here we wanted to create some out of the box Instagram content, to help us stand out from the clutter. IG strategy requires you to create content that is unique and captures the user’s attention.  This one did just that: ginnybakes Delicious Combo

Video has also been a game changer for Facebook Ads. If you have the ability to create video as part of your creative mix, then you will see excellent results when advertising on The Social Network.  Here are some tips on how to create Facebook Video Ads that will stand out, from Social Media Examiner.

Bottom line – you need to be in the video game, if you want to really win in the content game.  Start filming, testing and implementing right away, or you are going to fall behind.

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Video Content- Nature’s Bakery

Screen Shot 2015-10-07 at 12.14.30 PMTo kick off Non-GMO Month on October 1st, our client Nature’s Bakery wanted a simple video created.  They wanted it to be short and pleasant and usable as a native Facebook video to hep with reach on The Social Network.

We came up with the concept of putting the bar in a natural setting and animated a butterfly to usher in the month.  The video was perfectly suited for the usage setting and received very positive feedback from their fan base. This type is of content is simple, yet very effective to help with a brand’s social storytelling plan. See it here: VIDEO

 

 

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Tips for creating video content

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In the past few years, video has become much more popular in social media and marketing. With things like the introduction of video on Instagram and instant video on Twitter, it’s no wonder people are using it more. Video provides a unique way to tell a story through your social media accounts that will let you engage your audience in a new way. Social Media Examiner came up with eight ways to use video to interact with your brand’s fans and followers.

1)   Post videos that fans create. This will provide your company with engaging content that other fans and followers can relate to.
2)   Use video content to create a fictional series. This will entertain your audience while showing your product in use.
3)   Share personal stories to connect with and relate to your audience.
4)   Try shooting a documentary-style video. This will be entertaining and informational for your viewers.
5)   Video interviews with influential people in your company’s industry are a great way to share information that your audience is interested in.
6)   Give viewers a behind-the-scene look at your company. It will engage viewers while giving them a peek inside the business.
7)   Animated videos are a fun way to present information to viewers while still providing them entertainment.
8)   A classic “how-to” video tutorial is fun, educational, and interactive for your audience.

Video has become increasingly important in social media marketing, and for your brand to find success you have to create original content that tells a story your audience can connect with.

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How To Use New Twitter Video Feature

Courtesy of: http://musicbiz101wp.com/wp-content/uploads/2015/02/twitter-video.jpg

Courtesy of: http://musicbiz101wp.com/wp-content/uploads/2015/02/twitter-video.jpg

Twitter now offers a video feature. The app now allows you to upload videos from your camera roll or take and edit a video without leaving the app. Video is a great tool for businesses to tell a story and connect with their fans and followers.

Check out some tips from Social Media Examiner about how to use the video on Twitter to your full advantage.

1) Use it to chat/answer questions. If someone tweets at your business with a question, a great way to personalize the response is with a quick video of you explaining the answer.
2) Try video in live tweets. People love constant updates on events they can’t be at. A great way to bring them there and garner attention for your business is by showing them the event through video.
3) Inform and educate your audience. You can use video to create short promotional videos that engage and educate your viewers.
4) Get your followers involved. A fun way to use video and increase engagement with your followers is to have them send you videos or hold a video contest. This will get them talking about and using your product for a video, while still having fun and engaging with your brand on social media.

Video has long been known to increase user engagement and visual media drives traffic to your business. With Twitter already being one of the top ways to engage and interact with fans, utilizing the new video feature will be an important way to stay ahead of the competition.

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Short Videos: Marketing For Mobile

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At a time when most people spend the free minutes of their day on their mobile devices, it’s important to look at ways to market a product or brand that works for these mobile consumers.

People want short videos because it fits the “on-the-go” lifestyle, and quick tidbits of videos are easier and more convenient for consumers to watch on their mobile devices.

According to Social Media Examiner, there are six basic types of short videos that can help you be successful in marketing on social media.

“How To” Videos

Creating a quick tutorial will grab consumer’s interest. Including a link to a more in-depth video can generate more traffic to your website too.

Market Yourself

Show off your skills and bring attention to your business in a quick and entertaining way.

Build Excitement for an Event

Short and sweet videos are a good way to advertise and build excitement for an upcoming event or holiday.

Introduce New Products

Play on the “me-first” aspect of human nature and show off your latest product. Walk the consumers through how it works and show them all the new and exciting features.

Backstage Pass

Show fans a behind-the-scenes look at the business. This humanizes the brand and lets people see the fun side of it.

Don’t Stress About Budget

You don’t need to spend a ton of money on video editing programs or props. Using every day items and free apps you can create powerful videos.

So, if you’re looking for a quick and easy way to share your product, using videos on social media is a fun way to get the word out.  They also stand out from the clutter more, as not many brands have full embraced them as part of their weekly messaging mix. Videos are perfect for the “mobile” consumers of today.  How is your video – game?

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Hyperlapse: What’s The Hype?

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Due to the massive trend of photo-focused standalone apps, Instagram decided to release their version in order to start another social media buzz. Instagram’s latest app, which is called Hyperlapse, is simple, elegant and extremely useful.

The app, which was released last week, allows users to quickly and easily create on-the-go-time-lapse videos, something that has not been effectively accomplished on mobile devices, until now. Members of Instagram released a statement saying, “we designed Hyperlapse to be as simple as possible.”

But wait, how easy are we talking about?

Well, it has only been a week, and so far based on reviews it seems that they accomplished the goal of making it user friendly. So here is how you use the app; record a video, select a playback speed, save and share. No additional editing, tweaking or user account required. Yeah, it really is that easy!

So do you have a passion for making cool videos and sharing them with your friends, but you are not a professional photographer? Well you are in luck, because regardless of how long or expertly-crafted your videos are, having a super simple app like Hyperlapse is a game changer for amateurs.

If you would like to read more about Hyperlapse, and a detailed breakdown of the features click here.

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