We are big buyers of Twitter these days and that is because it is the best place to go fishing for opportunities with people who might not already be following or engaging with your brand. By rolling up your sleeves and putting in the work, you can unlock real revenue driving engagements like the one above.
Here we curated the hashtag #caffeine in a Hootsuite stream which we regularly monitor for potential engagements with users on the platform. This person wrote a pretty straightforward and innocuous Tweet about needing “copious amounts of coffee” to presumably power her through her Tuesday. Because we are on the ball and watching these things closely for our client Avitae, we replied swiftly and put their brand in front of her as a healthier alternative for her caffeine consumption. She replied almost immediately, and kept the dialogue going.
We then took the client to a DM (Direct Message) and inquired about her zipcode and once she replied, we teed up various places where she could go purchase the product in her area. This particular client doesn’t promote E-commerce (at least not yet) and instead relies heavily on social media to help support their wholesale business and to help facilitate foot traffic and improve velocity reports to keep them on retailer’s shelves. This was a really solid win in that regard, and now their sales team can use the evidence of this type of “ground support” from their social team, to help sell the brand into other retail locations too.
Good strategy + the use of the right social media tools + good old hard work and hustle = social media success!