At Sircle Media we believe that social media efforts need to be equally distributed between content, engagement and growth tactics. It is our religion and we work diligently on this approach for our clients on a daily basis.
The collage above is an excellent example of how the three all work together and result in a smart and well rounded social strategy. On a recent call regarding content direction with our client Modern Oats, they really wanted us to focus on helping better craft their content message, as a product for the explorer/traveler/adventurer set.
We decided we would do a deep dive on Instagram to look for some content inspiration and source some influencers who we felt embodied this lifestyle and who had a sizable following from that demo. We followed a couple of users who we felt had the right vibe and engaged with some of their content to get on their radar. As a result of this engagement tactic, we found @_hoodoffair_ and reached out to him to start up a dialogue.
We asked if he would like to try our product and he said that he would love for us to send him some. This was done with no promise of anything other than him sampling it and providing feedback. For a photographer on the go, especially one shooting content outdoors, this product makes a lot of sense. We sent some out for him to try (and he loved it) and as a result we landed not just one, but three (one, two, three) free content posts on his account.
In the end, a content strategy call, led us to first deploy some down and dirty engagement tactics. The posts earned 8987 LIKE’s, thousands of impressions and 150+ new followers, all nice growth metrics. To take it full sircle, we also landed three beautiful images that we could then repurpose into our feed, rounding out our content efforts.
We call it: The Sircle of (social media) Life.