Did Facebook Decrease Brand Reach on Their Platform?

There have been a lot of articles flying around about this recently and I have even had some non-industry folk chirping in my ear regarding this topic. One stock broker friend told me that “Facebook is public now so they are going to fall apart as they constantly need to cater to investors and it will prove that their platform is a house of cards and never had any real value.  Brands have been using it for free and now they will need to “pay to play” and they will leave as a result of it”
*Note this is all from someone who does not have a personal Facebook user account and thinks it is for “flirting with old girlfriends and can only get him in trouble with his wife.”  And while that is true, there is much more to it of course!

Although I think he has taken it a tad too far and I don’t agree with the final picture that he paints, I do have to agree that there have been changes here and there that are pushing you to “pay” more than you had before.  Now I cannot hate on a business for wanting to make money, but it is important to make sure you balance revenue with product integrity.  The jury is still out on whether or not they have become too imbalanced in that regard, but it is worth keeping a very close eye on.

It does appear that overall reach is down since September 20th as Facebook “optimized” news feed rules, and I can say that on certain client accounts it has been much harder to earn the same reach as it was prior. Other accounts have been doing better than ever before though, so I am not totally sold on its true impact YET.

I read this exchange on the EdgeRank Checker Blog and I thought it provides some good insight from different sides and has some real comments from other Fan Page Managers out there.  Worth a read, and so I have shared it with you!



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