Facebook has recently announced a redesigned News Feed that separates streams of content into multiple categories and elevates the user interface with a mobile-inspired design.
The goal of the News Feed is to provide a “personalized newspaper,” according to Mark Zuckerberg. It’s being changed to take advantage of more visual content sharing, as well as seperating personal stories and posts from public figures. “We want updates from our friends, but we also want updates from publications” and others.
Understanding that half of posts on the News Feed are visual content, the Facebook team has made photos and albums larger. Articles have also been expanded to include a fuller summary and the logo of the publication. Facebook is also working to make third-party content from places like Pinterest more attractive.
Besides the visual redesign, Facebook is also trying to take advantage of its “Like” system and various streams of information from apps or different groups of friends. Along with user’s friends’ stories, it will begin including recommended sites and articles or other content from people or pages that they’re interested in. There’s a new dedicated feed for people you follow but aren’t friends with, another nod to the change from pure social network to “newspaper.”
Facebook’s new look fits with the current trend of clean, image-saturated sites — it can now be compared to it’s competitor, Google+.
The new News Feed is launching on the web version today, with a mobile version coming in the next few weeks; for more information on the change, click here!