Instagram has stumbled a bit out of the gate with IGTV, but the platform is committed to making this product stick. Not only does it open up a new frontier for creators on the social network, but it steals those same creators and the eyeballs that watch them from YouTube. The added cherry on top is the additional real estate for Ads and the revenue that comes with it. Trust me, they are going to make it work.
They recently rolled out a new feature that allows you to publish your IGTV uploads directly to the feed, where you can tease users back to view the whole video and your channel in the process. They made it super seamless at the time of posting, which will make it easy to adopt for users and is a very smart way to draw attention for sure.
Below you can see how it looks in the Instagram grid as well as the teaser to watch the full video when you click on the actual asset:
We encourage brands to experiment with this and to use some longer form video content (especially a “hero” video that describes who you are and what you sell) in the process. There are some nuances to consider when doing this and we touch on the topic in a recent episode of our podcast, The Inner Sircle. Enjoy!