Pinterest is a great tool to market your company and products, but in order to increase your following, there are certain techniques you should practice.
Search Engine Optimization (SEO):
Pinterest is not just a platform to share images, but also a search engine for its users. The site takes information from individual user’s pages and suggests content based on what the user pins. When marketing on Pinterest, it is important to tactically name files and incorporate text that, in turn, will be suggested to users. For instance, when creating a board, Pinterest suggests certain titles for you to use, such as ‘Places to Go’ or ‘Recipes to Make.’ However, it is better to add specific words to your title so that it reaches a broader audience. Therefore, ‘Healthy and Quick Recipes for the Family’ will reach a larger audience than ‘Recipes to Make.’
Track Your Content:
Pinterest Analytics is a tool for businesses that allow you to track the different types of content that users are interested in. This is useful in deciding what to post in the future in order to gain more followers. This tool is also beneficial because you can see which pins are popular on your page. The content on Pinterest is relevant longer than content on other social media sites, so it is common for an older pin to be revived months later and suddenly be shared a lot.
Engaging with your followers is crucial in the world of Pinterest. Pinning your own content is important, of course, but actively engaging with other users is just as significant. Be sure to watch your notifications so you can repin, like, and comment on the content your followers are sharing. By closely watching the notifications, you can also see which of your posts are the most popular among your followers.
As mentioned, it is imperative to not only post your own content, but also share other user’s content on your Pinterest boards. By creating a ‘secret board’ on the site, you can search and save pins to share on your public boards in the future. This allows you to research what types of topics are popular and typically are receiving a large number of pins.
Be Mobile Friendly:
Pinterest is not just a site for users on a desktop computer, it is also used a lot on smartphones. It’s crucial to check that your images are sized for both desktop and mobile devices, making sure the images are cropped correctly, the text is readable, and your content can be pinned on both is important.
By following these simple tips, you’ll quickly increase your following and website traffic via this amazing social network.