On this episode, I talk about the current state of affairs on Instagram. Organic reach in the feed is way down and brands need to be smarter about how they are adjusting to that fact. Some quick takes:
1- Posting more, is not the answer. In fact, it seems to accelerate the fall off in organic reach and impressions.
2- Stories are the jam. If you want to post more, just post there instead and watch the numbers.
3- Video View campaigns are cheap and effective.
Instagram is the place to be for brands, but the game has changed a bit for sure. Don’t be romantic about what got you here (i.e. Instagram Follower count, measuring likes and comments per post) and instead, go to where things are moving.