If you own a business and you wish to sell a service or product then the answer is yes. In order to be found on search engines and have some sort of hook to bring prospects to your site and/or stick around for awhile, a blog is a must have component of your online strategy.
Blogs can be daunting as many people are not great writers and most feel that they don’t really have anything compelling to say. A blog (web-log) that captures content and makes it available for consumption is a very straightforward proposition. We believe it is basically just a receptacle for anything OTHER THAN the product or service you want to sell. You should have static pages on your website (which should be updated from time to time too) but you then need a more dynamic component where you continuously add new content.
You don’t need to be Shakespeare by any means. You just need to commit to the cause and continue to write things about your business, your brand and perhaps just trends in your industry. Keep the content short and to the point, but stick to the program and remain committed to consistency above all else. Adopt a website first philosophy and always ask yourself “how,when and where can I run that piece of content through my domain” and then execute.
Use social and other channels to distribute the blog content and even target people with Facebook Ads who would be specifically interested in a point of view on a specific topic. This is where Facebook’s excellent targeting capabilities can pay real dividends.
Click the video for a little deeper insight: