Should You Show Interest in Pinterest?

pinterest-openPinterest was the Social Media darling of last year and it continues to grow by the minute. With over 12 million active users in the US alone it is a marketing powerhouse that brands and businesses of all shapes and sizes should be paying close attention to. Yet for many, Pinterest is still not getting any love. Why is that?

Many clients I meet with tend to put Pinterest lower on the list of social networks to focus on, usually behind Facebook, Twitter and Instagram in that order.  I think you could make an argument, based on your business type that Pinterest should be placed at the top of that list.  Especially businesses with a relatively unknown brand name and e-commerce as their primary source of income.

People “shop” frequently on Pinterest and if they see a Pinned or LIKE’d image that catches their eye they are likely to click to learn more.  Point those images to “shop” URL’s and you have an interested buyer near a cash register. This is a winning formula!

Some quick Notes i found to be very interesting in a Bizrate Insights Report:

  1. 69% of online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase. This is compared with only 40% of online consumers who visit Facebook.
  2. 70% of users say they are on Pinterest to get inspiration on what to buy. By contrast, only 17% use Facebook for the same.
  3. 43% of Pinterest members agree that they use Pinterest to “associate with retailers or brands with which I identify”, compared to just 24% of Facebook users who agree to the same use with Facebook.

So you tell me, should you show interest in Pinterest?

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