Social Media Campaigns: The Lowdown


Do you run a social media campaign for your brand? Social Media Examiner talks about the five most important tips for running successful campaigns.

1. Make sure you choose and Build the Right Campaign

Social Media campaigns offer a wide variety of options, from voting contests to newsletter signups to any other way you want to engage your users.

Most importantly, do not forget that campaigns must look great on mobile devices. The number of people accessing the Internet exclusively from their mobile devices is drastically increasing, so look for a service that builds campaigns which are responsive, look good and function smoothly on smartphones and tablets!

2. Try Action-Gating

Action-gating is when you ask users to do something; example, vote or share their e-mail address to get something from your brand. Whether you are hosting a promotion, giveaway or event, action-gating is great because it allows you to gather and track the precise return on your brand’s efforts.

3. Get the Word Out

There are a lot of ways to promote a campaign and seventy-five percent of its success is dedicated to creative promotion.

When you are creating your campaign, make sure you design it with sharing features built in and it incentivize people to share it by rewarding them with extra chances to win.

Make it easy for people to tell their friends!

4. Offer the Right Prize

A big mistake a lot of companies make in the early days of social media campaigns was giving away expensive prizes (like iPads) that weren’t necessarily aligned with their brand.

Yes, people love iPad’s and winning one may catch people’s attention, but the majority of those people are probably not your targeted customers or leads. You will have better luck if you offer a prize that showcases your own products, services or expertise!

5. Curb Required Form Fields

When you create an entry form, you can ask for just about anything: email address, mailing address, telephone number, etc. However, the more you ask for, the less people want to give. With each form field you require, the opt-in rate drops by about 10%

Essentially, what this means is instead of making every form field a requirement, only require the information that is most valuable to future marketing efforts.

We all agree that social media campaigns are not only fun, they are an easy way to gather demographic information, feedback, promote a specific product/service and more.

If you would like to learn more about the power of social media marketing for your company feel free to contact us!

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