Content creation is serious business…

One of the most important components of a successful social media game plan is the ability to create solid content. Brands need to stand out from the clutter and produce assets that are memorable, especially in crowded verticals. It is not enough to just wing it and hope for the best. It is mission critical that you have members of your team who can shoot and edit at a high level to make sure you are putting your best foot forward.

There is plenty of photography talent out there these days and we even use some freelancers from time to time to help us capture certain styles or solve for non-studio or even non-NYC shots. I would argue though that you still need to control the aesthetic from a brand-side POV and cannot rely solely on freelancers. Someone needs to be able to edit and modify as needed and have enough social chops to know when to create a video, vs when to post a carousel or even just which individual stills work in specific scenarios.

Not everything needs to be super stylized and overly branded and recent data shows that consumers actually prefer UGC or more “real imagery” instead. That being said, nothing should be lazy or careless. You can/should use UGC and 3rd party content as part of your mix, but a good editor can still create brand side assets made to feel real and authentic. Also, if you think about the end goal and reverse engineer from what you want to have happen, then you can glean more value out of all of your content from your website photos, to influencer collaborations, to photo shoots and everything in between.

As a very important differentiator, I think that having a social media agency mindset with a real understanding of the “what” and “why” makes a big difference when looking to create content that produces results. So unless you are totally content, let’s get to work and make some totally great content!

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Video Content- The Story Behind ginnybakes

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We are constantly creating content that helps our clients tell their story in a unique and interesting way. Social media is all about distributing content that you hope will resonate with your current fans and followers or serve up intrigue to new prospects.

Here we worked with Ginny Simon and her brand ginnybakes to help position the story of who she is and how she got started with her awesome brand of delicious baked goods.  Not only is it visually pleasing, but it also packs a real information punch too.  Video is a mission critical component of any social strategy and this piece, posted on Facebook natively had 5X the amount of organic reach of any normal text or photo post. Content like this is therefore not just informative, but it also makes for good social strategy.
Click the image above or click here and give it a watch.

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The Intern Experience – Sircle Style

Internships are a right of passage of sorts, for many college students. As much as you can learn in the classroom, there is no substitute for the real-world experience you can gain through interning with a company that interests you. It provides valuable intel and skills, that will ultimately help you get a job come graduation.

We have eleven interns at Sircle this summer with a variety of interests and University majors. Each one works hard with our team to learn new skills every day. According to intern Nicole Schrum, the best part about interning with Sircle Media is how much she learns on a daily basis.

“My favorite part of this internship so far is definitely being able to learn about how to utilize social media in a business setting,” she said. “I have always been interested in how different companies use social media to promote products, and now I’m learning so much about it every day while interning.”

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Erinn Magrosky, another intern, agrees, adding that Sircle’s hands-on approach to teaching their interns has helped her grow immensely.

“Week by week I’m learning so much and expanding my knowledge about social media and how it impacts a business,” she said.

Another important part of interning is getting used to an office atmosphere and learning to work with all kinds of people. Intern Ricki Friedman cites this coming together of minds is one of the best parts of interning with Sircle.

“My favorite part of this internship so far is working together with everyone despite our differences,” she said. “We all have various thinking patterns and ideas, and it’s cool to see how our thoughts all come together when creating something.”

But interning at Sircle Media isn’t all work and no play. In a field that requires so much creativity, fun is an inevitability.

Shrum said she enjoys the adulthood version of field trips that she gets to take to find the perfect inspiration for a brand. “My favorite moments are going around New York City to create content for clients,” she said. “It allows us to be creative and take really cool photos for the clients.”

Ricki agreed that getting creative for content is one of the best parts of the experience. “Everyone was giving us skeptical looks and I loved every second of it,” she said of turning a conference room into a studio for an impromptu photo shoot.

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As our interns (or Future Community Managers as we like to call them) prepare to hit the ground running for the second half of their internship, intern Nicole Becht reflects back on her first half and shares some valuable advice. “Work hard all the time, have fun and stay focused. Only you can take yourself to where you want to be.” This is great advice for the whole team and future interns who will join us this fall.  Can’t wait to meet ‘em.


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