Facebook’s New Audience Network

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The Audience Network’s native format ads fit the look and feel of the respective app supporting an ad. Early tests have shown that these ads drive great performance.

Facebook recently announced an expanded test of their Audience Network (FAN), which is a new way for advertisers to widen their campaigns beyond Facebook and into other mobile apps.

“Facebook ads work because they’re personal, relevant and easy to measure on both desktop and mobile. The Audience Network brings these same powerful features to additional app-based mobile experiences, giving marketers even more scale for their Facebook campaigns.” (Facebook for Business)

The FAN uses the same targeting options including custom audiences, lookalike audiences, and core audiences.  This Audience Network will roll out to more advertisers in the coming months. To learn more about it’s features and how it can be beneficial to your brand, click here.

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