At Sircle Media we pride ourselves on our Facebook App design and development. We think it is a very important component of the social footprint and we thoroughly enjoy creating features that will satisfy our client’s needs. We’ve recently been working though a new “Look Inside” Tab and we thought we would share the thought process with you.
Top Feature Box:
This is the real estate at the top of the page. It can be flush to the edges or we can create an actual “feature box” to properly frame it. You can feature video or images, but most importantly it should be a powerful piece of content with meaningful presentation. This could be a look book, a large showcase that presents a new line or just a graphic with a BUY NOW feature that encourages that traffic go back to the website to purchase product. EXAMPLE
Inside Look Box
This is a new feature we have recently rolled out that is very popular. It was created in response to a lot of prospects and clients telling us that they struggle with having their audience know their full capabilities or product offerings. This “deeper look inside” allows us to feature additional products and/or services in a smart way. We showcase thumbnails (generally 4-6) and then have a brief product description accompany the most recently clicked image. (along with a larger feature or “show case” of that image) All images click through to the website for a more detailed description and hopefully a purchase. Also if the content lives on a website we can add a Facebook Like button to that image and when LIKE’d it will create an event on that user’s newsfeed, showing others that they engaged with that image. Great content marketing! EXAMPLE
Integration of Other Social Platforms:
We like to make it very simple for a user who finds this tab to locate the brand on other social networks. People like to receive or engage with content in different ways and we think it is mission critical to help facilitate that. We customize follow icons for whichever we (client and Sircle Media) deem relevant and then try to help users navigate to these profiles in a simplified way. EXAMPLE
Like everything we do and build it is all about the “why are we doing it and how will it help us achieve our goals” questions. This tab is all about strategy and is a great addition to a brand’s social identity. To learn more about this or to speak about different development needs based on your objectives just ask. We are here to help!