We preach about the value and need for video content constantly at Sircle Media, and that is because if done right it can really turn into something special. We recently posted this very simple video that we created for our client ginnybakes and it earned massive organic reach for the brand. The video is under a minute (recommended), was posted on #NationalCookieDay (a trending hashtag for that day) and we pushed it out via Facebook and Twitter. The results:
227,035 people reached (branding opportunity), 5494 actual views (content fully consumed) and 400 clicks to the website, which offers direct sales opportunities and retargeting ammunition for other marketing messages. This was a home run across the board.
We didn’t even have to pay to boost this particular piece of content, it did the work on its own. So for those who feel that Facebook is no longer a place to market their messages without paid efforts, think again. As always, if the content is good – great things can happen.
We are constantly creating content that helps our clients tell their story in a unique and interesting way. Social media is all about distributing content that you hope will resonate with your current fans and followers or serve up intrigue to new prospects.
Here we worked with Ginny Simon and her brand ginnybakes to help position the story of who she is and how she got started with her awesome brand of delicious baked goods. Not only is it visually pleasing, but it also packs a real information punch too. Video is a mission critical component of any social strategy and this piece, posted on Facebook natively had 5X the amount of organic reach of any normal text or photo post. Content like this is therefore not just informative, but it also makes for good social strategy.
Click the image above or click here and give it a watch.
We are always “all in” with our clients and willing to do what is ever needed to help them win online. Sometimes we also get involved in the offline world to help them get more social with their branding and collateral materials. Recently our client Ginnybakes asked us to create a design for a van for the company’s Summer 2015 multi-state sampling tour.
Our Art Director, Carlos Palacios took the lead on this project and handled everything from ideation to production. When it came to creating the design, Carlos said he knew that he wanted to make sure the final product was unique, but still fit the vision of the client and appealed to the target audience. The client had a “colorful 60’s theme” in mind, so Carlos took that and ran with it.
“Both the client and I agreed that pink should be the base color as that would stand out the most, but [pink] would also be a great launch into that 60’s theme,” he said. At the end of the day, his main focus was making sure he could create an attractive and recognizable design that would help create better brand awareness for Ginnybakes.
Below are some visuals that showcase the various POV’s we created for the vehicle
We then brought the tour to life on their website with a map that we designed and coded so they could showcase their map and tour dates. Check it out here: Ginnybakes Tour Map. Stay tuned for other great design projects coming soon.
On Tuesday, April 8th, Sircle Media held a showcase promoting 4 of our Consumer Package Goods brands; Modern Oats, Avitae Caffeinated Water, ginnybakes and Veestro. Modern Oats, the modern take on old-fashioned oats with a burst of flavor is gluten-free, vegan, and non-gmo. A healthy breakfast option with six different flavors. Avitae, a purified water with natural caffeine, with guess what? Zero calories is the best way to wash breakfast down and give you that extra energy for the day. Everyone has a sweet tooth, right? So indulge mindfully with a crunchy, yummy, and healthy snack, ginnybakes, which is also gluten-free and organic. Ready for lunch? Try Veestro, all-natural, preservative-free food that’s high in protein and fiber, packed with nutrients and simply delicious – straight from your refrigerator or freezer.
We held the showcase at the WeWork 42nd street. The communal working environment that WeWork strongly promotes gave us the ability to enlighten and introduce these brands to working men and women. Each brand was a huge hit amongst members and we are happy to say that sales were made. We were thrilled to see people taking to social media and the internet to highly praise our products like Giorgia, who fell in love with Ginny Bakes!
Because of the great deal of success from our first showcase, Sircle has decided to host other events at different WeWorks! Stay tuned to our blog and social media for updates and information!