Share the Cause. Share the Difference

Throughout your Facebook newsfeed you may see posts of fluffy cats, Justin Beiber sightings, more cats and random people throwing buckets of ice water onto their heads. What astonishes you is the mere fact that majority of your newsfeed is supporting a cause for ALS.

Non-profits seeking support on Facebook, Twitter, and social networks may struggle to attract donations however it is very important for a non-profit to create something that can be shared. Also to enlist your support to vouch for you.

Since the end of July the campaign has raised awareness and $79.7 million (as of August 25th), according to the ALS Association. The ALS Association is an organization that researches and promotes the the cause of Amyotrophic Lateral Sclerosis (also known as Lou Gehrig’s Disease).

The “Ice Bucket Challenge” has lit social media on fire. It raises both money and awareness, for a disease that thousands of Americans have.

As part of the challenge people make a video of themselves dumping a bucket of ice water on their heads, post it on Facebook, Instagram, Twitter..or other social media sites. Then the individual challenges their friends to do the same within 24 hours or donate $100 to the ALS Association. By sharing the video on their newsfeed individuals around their world are using social media to create a difference.

Individuals aren’t the only ones making the difference.

Brands throughout the world are throwing ice-cold water on their heads. From the CEO of Microsoft challenging the CEO of Facebook to the popular fast food chain, Chili’s challenging Applebees, brands are coming together for this great cause.  The brands are also incorporating fun and creative ways to spread the awareness of ALS with keeping ‘in character’. The Energizer Bunny in flip flops while doing the ALS challenge is in full character! The Energizer Bunny ALS Challenge, along with other brands was featured on Ad Week.

Which brand do you think conducted the most creative ice bucket challenge?

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