Today Instagram announced an exciting new feature that has been added to the application known as Instagram Direct. This update is now available for iOS download and Android and is still in the works for the Windows phone. At the press event in which the new exciting feature was first introduced, cofounder and CEO Kevin Systrom stated, “Communication is really core. It’s not about photography necessarily. We aren’t built into cameras. We are built into phones, and phones are communication devices.”
Rather than sharing pictures and videos with all followers, Instagram Direct allows users to choose who they would like to view their postings. This gives Instagram a more personalized and private way of communicating with others. Although some might say this is very similar to the social media application Snapchat, Instagram Direct seems to possess more pros. Pictures and videos are supposed to last longer on Instagram Direct, and it appears to be easier for users to have chats about what was sent to one another. With more than 150 million people accessing the social media tool before the update, this feature is certain to take off quickly!
For more information on this exciting new update, Read Here.