Throughout the COVID-19 pandemic, many brands have found themselves asking the same question: How can we give back to front-line workers and followers while continuing our efforts for increased exposure and awareness? The past few months have been a crucial time for brands to pair together with an overarching theme of giving back. Whether that is to nurses and doctors, the immunocompromised, or just their hard-hit fans and followers, brand collaborations have been an excellent tool to do so.
We have urged our clients to use this time to create giveaways with strategic partners while emphasizing the importance of work done by front line workers. To that end, various clients have created giveaways in an individualized way that makes sense for how they are giving back.
In order to successfully engage with audience members while conducting giveaways, you must identify your theme, pair with brands who share a similar message and add an interactive tactic for entering the giveaway. In addition, it is important that the asset featured for the giveaway is eye-catching. Bright colors, bold words, and/or animation are all successful tactics to draw in audience members.
Here are some ways Sircle Media clients have successfully engaged audiences with the use of giveaways:
1. Pair with brands that share your message
One of our clients, Urban Remedy, an organic plant-based company, paired with other local wellness brands for their giveaway to highlight the importance of at-home wellness during the global pandemic. This is a great way to be very timely (we are all locked away at home), to give back to followers and to promote brands with a similar ethos and target audience.
2. Use a giveaway image that showcases the overall theme
Playing ion a similar theme, but from a different angle, Positive Beverage recently conducted a giveaway with the focus of “packing your bags for a much-needed getaway”. The giveaway image had bright colors and clearly showcased all products featured around a large suitcase. This emphasizes the theme of a weekend getaway while promoting the various brands that were featured in the giveaway post. In addition, the main cost of entry was to enter your email on a landing page, which resulted in +1,000 emails for all of the participating brands to use at their discretion.
3. Use interactive tactics to engage audience members
Ithaca Hummus, makers of the most delicious and creative hummus, wanted to specifically highlight front-line nurses in their giveaway for Nurse’s Day. Their giveaway allowed users to nominate their favorite nurse as part of their entry requirement, in addition to following each brand featured. The personal aspect of this giveaway allowed followers to show appreciation to the nurses in their lives and teeing up a chance for their nominee to win this awesome package of prizes from some very well known brands. Knowing that many brands were interested in giving back in this type of way, we were able to contact bigger brands that would help accelerate this more than any normal giveaway and we received unanimous participation from all of the brands we asked.
Now is a great time for companies to utilize giveaways to promote their brand and their overall message while also doing some good, during a dark time. If you want to collaborate with any of our brands, just hit us up at firstname.lastname@example.org and we can put one in motion right away!