We have been having a lot of success lately using various Facebook Advertising features for our clients. The “sexy” part of Social Media to most businesses and brands, is the actual marketing on social networks to drive eyeballs, likes and behavior in general. This is how you get new fans to engage with you and it takes you one true step closer to doing business of some kind with them.
One particular function that we like is “Custom Audiences” which is a feature in the Power Editor that allows you to upload your own email list (or a segment of it) and reach your subscribers via Facebook Ads. It is important to note that your subscribers’ email addresses are hashed (encrypted) so you dont have to worry about them suddenly getting emails from Facebook.
You can also create “Lookalike Audiences” where Facebook finds users for you with similar demographics to your email list (but not necessarily based on the social graph), so these are people you may not otherwise have been able to reach. One clever tactic is to upload your ‘unsubscribe’ list, which might bring back fans/customers who possibly like your product, but were tired of your emails.
Custom Audiences and Lookalike Audiences are effective tools to increase your fan base, engagement, click thru rates and ultimately get more paying customers/clients. Power Editor is an advanced feature available in your main Ads Dashboard.
Facebook has a free PDF guide to Creating and Managing Custom Audiences!! Cool. You can download it here:http://fbrep.com/SMB/