During this global pandemic we find ourselves in, there are more eyeballs on social media than ever before. With “stay at home” orders being the new normal, consumers are inside and are looking to social networks as a form of entertainment to fill their time. It is also very clear, that since they cannot go shopping at stores, they are buying right from their phones and computers more frequently too.
At the moment, many aspects of life are uncertain, but Q2 can be a great time to advance your social media game and take strides toward expanding awareness around your brand. At Sircle, we’re doing this by creating very simple animations that focus on our clients’ packaging and branding. Brands sometimes get too cute with their content and forget to showcase the most important component, their actual product IN PACKAGE.
If you want to create awareness, consideration, and trial then you must be putting brand packaging front and center in your content plan. Even though someone might scroll past your post, your packaging will be the first thing a user sees and remembers, and they’ll be more inclined to purchase in the future when feeling familiar with your brand. In addition, video tends to gain more reach than static-posts, so they pack a bigger punch on both the organic and paid fronts.
Here are some ways we’ve implemented simple animation while focusing on packaging:
Show off brand packaging while also highlighting key ingredients:
For one of our clients, Uplift Food, a line of feel-good probiotic and prebiotic products, animation that highlights ingredients is key. Showing the ingredients in these simple animations is a great way to showcase your product with eye-catching (and scroll stopping) colors and explain the benefits and/or ingredients that set you apart from the rest.
Highlight deals and promos using branding as the focal point:
Another one of our clients, Urban Remedy, a line of organic, plant-based meals and drinks, has made use of simple animation for highlighting promotions. In this particular post, they presented a free delivery promo with their branding and products surrounding text. This is a great way to not only tell potential customers what they’re ordering but show them as well!
Use stop motion to draw the viewer’s eye into your packaging:
Our client Ithaca Hummus, a line of all-natural hummus, has made great use of simple stop-motion for creating attention around a specific SKU. We focused on the hero ingredient and implied fresh taste with the use of the lemons. This is a key differentiator for this special brand, in a crowded category. Stop motion is a great way to catch someone’s attention, and draw a user’s eye to the branding.
Now is a great time to get packaging in front of as many people as possible with consumption at an all-time high and CPM’s on paid social at an all-time low. Using motion graphics is a smart way to get more reach and awareness and also leave a lasting brand impression on consumers and prospects. That is is just smart social media management.