Marc Jacobs Fashion Week Pop-Up Experiments with Social Currency

Fashion week is upon us and New York based designer, Marc Jacobs is stealing the spotlight. Jacobs is not in the news for his new designs, but instead for turning tweets into currency at his pop-up shop to support the launch of his new fragrance, ‘Daisy’. During the upcoming Fall-Winter 2014 shows, Jacobs will be debuting a new social media experiment. According to the release, “Transactions will be based solely on a customer’s use of Twitter, Instagram and Facebook.” Even if you’re poor you can shop it, as long as you’re rich in social media.

Known as the Daisy, Marc Jacobs Tweet Shop, social media users who post using the #MJDaisyChain hashtag will be offered afp-daisy-marc-jacobs-2freebies in exchange, along with the best daily Instagram photo winning one lucky user a MJ handbag. Score! It’s not clear right now as to how much each tweet is worth, or whether they will be more valuable based on how many retweets you generate.

What can you expect at the pop-up? A lounge, photo booth, food, drinks, Marc Jacobs fragrances and accessories, and of course, a wifi lounge. Who knew your tweets could win you such amazing freebies?

The Marc Jacobs pop-up will take place from February 7-9 in SOHO during the upcoming Mercedes-Benz New York Fashion Week.





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