Google Analytics provides website owners with so much actionable data to improve their business. The problem is that most companies don’t use them correctly or effectively and as a result they are squandering opportunities to generate online revenue.
For most the data is just overwhelming and/or confusing so they just don’t dive into it. With some smart organization up front you can create custom dashboards that allow you visibility in a bite sized or even dumbed down fashion, so you can better understand what is going on. If you want actionable information that means something to you specifically, you need to have it served up in a simple way. This is an important step towards online success.
Of course once the dashboards are setup, you also need to be committed to making the necessary changes based on the data. If you are serious about your business, then you should be armed and ready to make those moves.
Here we explain custom dashboards a bit further. Just hit play: