Facebook is such a powerful advertising medium for any brand looking to share their story on the web. It offers unprecedented targeting, very cost effective reach and is a proven winner when it comes to driving clicks and conversions on an e-commerce website. We have clients leveraging all three on the daily and are driving ROI’s as high as 13X their spend.
Paid social is a beast, but there are many who are still sitting on the sidelines. As a result, they are missing out big time! Many brands abandoned Facebook completely, when it went to a “pay to play” model and we have always run in the opposite direction of those people. We are all in on Facebook Marketing and have talked about our POV on it here in this blog.
Sometimes it is as simple as leveraging page post engagements (boosting posts) to your fans and their friends. If you have a brand that makes great products, has strong customer service and in turn actually has a community of fans, then no other platform corrals them for you like Facebook. It tees up an opportunity for you to share a message and guarantees delivery to (a grip of) them if you want to put some funds behind it. Why is that a bad thing???
Our client Bombas, is a brand with awesome products, epic customer service and their fans absolutely love them. We chose to leverage the pretty piece of content you see above, showing off their new line of products by putting a nominal spend ($20) behind it and simply targeted their fans and friends of their fans. This $19.83 spend directly translated into $1,721.35 in revenue. Seems like a good investment, wouldn’t you say?
As a cherry on top, you can see the comment from one of their fans on the post, thanking them for “listening to their customers” and rolling out these new colors. They clearly exhibited that they care about their community, and implemented changes and improvements based on their feedback. That is the whole point of social media, isn’t it?