Full name/nickname: Lauren Utecht. Sometimes people just shorten my name to Laur or Lau.
University & Major: Roger Williams University. Major – Journalism, Minor – Film, and Concentration – Spanish
What made you choose Sircle Media? I decided to apply to Sircle Media because after researching the company and looking at their website, I really liked their overall vision and POV on social media. At school, I was introduced to the power of social media and all things digital. I believe it has opened up a window of opportunity for brands to have conversations, develop relationships and show that they care about their customers by sharing personal stories and giving them an inside look at their company through the use of digital elements. Sircle Media really emphasized this idea and I knew it was somewhere I could enhance my skills. I always make sure I can believe in a company before I interview with them. Most importantly, I really liked the company environment as it seemed positive and productive. Everyone was extremely friendly, encouraging and I could see that there was a lot of opportunity for growth. That is why I ultimately chose Sircle Media.
Most surprising discovery/realization after working here? The most surprising thing I’ve learned after working here is that brands don’t need to take their social media management too seriously. What I mean is that people don’t want a product being shoved down their throats on social media and most likely aren’t going to take the time to read a long caption explaining a product. I always knew it was best to keep captions short, but I’m really learning to have fun with my posts. It’s OK to be silly and make jokes and puns because it shows off the brand’s personality, explains who they are, what they stand for and breaks the ice between sellers and buyers.
What’s the best part of your job? The best part of my job is that it is not restrictive at all and I have a ton of autonomy. With social media, every day is different from the last and I get an opportunity that most new hires don’t, which is to have fun while learning new skills. Social media forces me to be creative, innovative and keep up with all of the latest trends. Social Media Managers have the ability to create content that can influence a culture and shape the future. That is really exciting and encourages me to be better.
What can you tell us about Adam or your supervisor? I’ve been working really closely with Sara Lerner on a few brands. Both she and Adam truly care about their employees. They help me believe in myself because they took a chance on me very early on in my career. They are now teaching me everything it takes to be a Social Media Manager, from building relationships with clients to managing day to day functions and even experimenting with audiences by promoting posts. They are always accessible if I need help and when I have questions, they get back to me right away. They are always reminding me that no question is dumb and are constantly encouraging me.
Advice to future interns/employees? My advice would be to ask questions and research topics you don’t feel comfortable with. It’s always better to make sure you’re doing something correctly than guess and make a mistake because you were too nervous to ask.
What are three songs that never fail to get you hyped?: “Closer” by the Chainsmokers, “Levels” by Avicii and “All of the Lights” by Kanye West ft. Rihanna and Kid Cudi.
What is something about you that people would be surprised to know?: My sister and I did competitive gymnastics since we were very young. I was always getting injured and eventually had to give it up at the beginning of high school, after my third broken arm because I fell too far behind on my skills.
What cartoon/movie character were you inexplicably afraid of as a kid?: I wasn’t really afraid, but I hated the “The Emperor’s New Groove” for some reason when all of my friends were obsessed with it.
Favorite hobbies? I love to travel and see new places around the world. I’m a firm believer that spending money on experiences rather than on material items makes you happier. I love to run, as I ran track all throughout high school and college. I like to cook and experiment with new recipes, read a lot and watch really good movies because film has always been another interest of mine. I also love playing with my dog and spending time with family and friends!