This is a very unique time to be alive, let alone run a marketing and communications strategy for a brand. Though we’re living in uncertain times, studies have shown that social networks have seen increased usage and engagement across the board, as most Americans and bunkered down at home.
Right now, more eyes are on social than ever before and people are doing most of their product discovery online and at home rather than in-store. This means brands really need to hone in on their key marketing messages, including their USPs and their testimonials. Right now, what others say about your brand will be mission-critical in helping facilitate sales. One tactic we’ve found to be very successful of late is using more testimonials in-feed on Instagram. They provide a great vehicle to showcase the usage of a product by real customers and more importantly, to convey their sentiment and experience to new potential prospects.
At Sircle we’re constantly creating new ways to gather and present this content on our clients’ social platforms. Here are some ways we’ve done it:
1. Make testimonials an entry for a self-run giveaway:
Recently one of our clients, Ithaca Hummus, created a self-run giveaway using a video testimonial as one of the forms of entry to win a case of hummus along with some branded swag! Our design team then takes quotes from those video testimonials and turns them into eye-catching graphics. This is a great way to get your fans and followers more involved while creating outstanding content at the same time.
2. Create a #TestimonialTuesday in-feed to share customer feedback:
Bare Bones Broth, a line of Keto and paleo-friendly, Non-GMO bone broth, has made use of testimonials by creating a reoccurring #TestimonialTuesday & tagline “What People Are Saying” on their feed. Using bright colors and bold text is a great way to capture attention and to stand out from the clutter when users are scrolling through their feed.
3. Create branded Twitter/Instagram testimonials:
Another one of our clients, Buff Bake, a line of better-for-you protein cookies, plant-based protein bars, and protein powder, has seen solid engagement on branded testimonials from their fans. This is a great way to repurpose positive comments and feedback that already exists on social, by simply adding your logo as a backdrop. It makes for a very simple graphic that can have positive results, from minimum input.
4. Share customer testimonials that include product usage:
This longer-form testimonial posted by our client Truth Nutrition, a line of all-natural, vegan pre-workout, has bright coloring, clearly shows the product, and explains how the product is used. This type of testimonial not only informs your audience but also shares positive customer feedback in the process. It truly paints the picture for your prospects.
5. Just get out there and ask for positive feedback from your customers:
We like to practice what we preach and often include our customer testimonials in our own content. It helps humanize the experience AND paints a picture of how it might be when others experience your brand too. Make sure that picture is a positive one!
Q2 of 2020 will be a very interesting time, to say the least, and it is important to connect with customers and fans as much as possible. Not only does it help convert new consumers from consideration to trail, but it also fosters a sense of community when you share their feedback on your channels. These simple pieces of content pack quite a punch.