8 Ways to use Facebook Video for More Engagement

FB Video

Facebook videos are becoming more and more popular. Here are some tips on how to take advantage of the benefits of Facebook video.

1. Inspire Viewers

Inspirational videos are shared more than sales messages. You don’t need a lot of money or a large film crew, just be honest and relatable. Videos are great for communicating a story, so use them to your advantage.

2. Educate Your Audience

Give a few quick top or teach something useful to your audience. A makeup tutorial, a recipe, or a “how-to” videos are always great.

3. Be Entertaining

For most people Facebook is a fun online tool to keep in touch with friends and stay relevant. Entertain your audience with informal fun videos that serve your business’s purpose like interviews or a “behind the scenes”.

4. Add a Featured Video

Featured video are always being uploaded and shared on Facebook. When you add a featured video, the video become prominent and is place above your About section and larger on your Videos tab. You should use this area to promote an event or just your newest video. Featured videos must be enabled by Facebook for your account and there isn’t a way to request it. You’ll know you have the video when you to the Video tab and see the Add a Featured Video button. The featured video is always editable and can always be changed.

5. Create a Playlist

You can also add playlists on your Video tab. You can have multiple playlists in order to control people’s experience navigating through your videos.

6. Use the “Watch Video” Call-to-Action

The Call-to-ACtion button lets you draw attention to a video on your website from your Facebook cover. This can be a traffic-driver for people who visit your page. There are multiple options for the Call-to-Action button.

7. Boost Video Views With an Ad

You can always give your video an extra boost with a Facebook video ad. If your video is inspiring or teaches something, you will be guaranteed automatic shares. An ad budget will make the video get more shares and receive more views.

8. Embed Facebook Videos in Blog Posts

Facebook videos have an Embed feature comparable to YouTube. The videos will play in the blog posts and someone can easily access comments and interact with the post itself. In order to embed a Facebook video, you must first navigate to the full video post. Click on the date stamp or go into the Video tab and select the video then select the Embed Post link on the right sidebar. When you click Embed Post, a pop-box will appear and you can copy and paste the code onto a blog post or website.

Facebook Quick Tips

  • Keep it short. 
  • Use good editing and lighting in the video.
  • Have movement in the first 2-3 seconds.
  • Have a good thumbnail.
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